Having a lower bounce rate on your website can be a good indicator of how you’re performing within your niche. Lower bounce rates means that people are staying on your site longer, hopefully as a result of higher quality content. But what is higher quality content and what steps can you take to improve your website, blog, or business as a whole?
In this post, we’ve compiled 25 different steps you can take to begin improving your website starting today. In the end, you should notice a huge difference in how users are engaging with your site and whether they’re engaging with your site at all.
Since I’ve started blogging, these are steps I take into consideration almost every single day, and just about every time I publish a new blog post. One of our goals as bloggers however, isn’t necessarily to reduce our bounce rate, but to provide value and quality to our niche community.
Sometimes it’s not always about getting the lowest bounce rate possible, but to simply ensure your visitors are thoroughly enjoying your site and the content it contains. The reduction in your bounce rate is merely an indication that your website is generating more interest and more love.
So why not try these helpful steps today for a more thoroughly enjoyable experience gained by your users?
1. Create a great website from the start. Focus on a great layout and easy to understand framework. Make it easy and friendly for users to navigate your site. Make them want to navigate your site, by focusing on an organized website.
2. Decrease page loading time. Install WP Super Cache or get rid of excessive plugins you don’t need or use. Make sure you have a good and reliable hosting plan as well. Use a plugin like Minify to reduce the size of your image uploads.
3. Interlink often. Interlinking will increase the chance users will want to stay on your site longer, by visiting other pages and posts on your site. Propose other blog posts you have read within articles to keep users engaged and reading.
4. Ask users to comment. By asking users to comment on your blog and persuading them to engage in the discussion or debate is another step forward in reducing your website’s bounce rate. Their comments will also help promote future engagement by others.
5. Offer relevant posts & content. Use a related post plugin or one that was included with your theme to offer additional supplementary content. This will help increase average time on site and reduce bounce rates.
6. Write a great intro & get to the point. Many users want immediate answers to their questions. One of the best way of doing this is by offering an engaging intro from the start, while cutting straight to the point. Make sure all your on-page information is relevant to your topic or title as well.
7. Use images to support key ideas. One of the best ways to keep users engaged and on your site is by offering great images. Look into a getting a monthly membership to a stock photo site like bigstockphotos or shutterstock so you always have them on hand. For free images, try using Flickr or Wikimedia.
8. Be the best in your niche. By offering the best content and the best kind of content, users will prefer staying and even coming back to your website over your competition. Establish authority and trust by becoming the best in your business.
9. Lose the pop-ups. If you have any kind of pop-up on your site, whether it’s an ad or e-mail opt-in, make sure to lose those. You should see a nice increase in both user engagement and active time on site.
10. Don’t keyword stuff. No one wants to read a keyword stuffed article. This goes back to saying “create unique and quality content.” If it looks like your just trying to rank your post instead of trying to help your audience, people will quickly lose interest in your content.
11. Make sure all posts are up to date. It’s very important to go back to old or outdated posts that might not make sense in 2017. This could be one reason as to why some bloggers might see an increase in bounce rate over-time. Make sure your posts offer relevant and up-to-date information.
12. Present yourself as the author. Showing who wrote the article is a big step towards gaining trust as a blogger. Ensure that the writer is well-present with an image and bio, so your users have a better understanding of where the information is coming from.
13. Write posts that are friendly & conversational. When people jump onto Google, they’re not always looking to read that A+ graded essay you would have wrote in high school. They’re looking for a friendly voice and content to relate to. One reason big youtub-ers do so well is due to their ability of keeping their audience entertained.
14. Add YouTube videos sparingly & where it makes sense. Adding an authoritative and entertaining YouTube video could make the world a difference when it comes to improving engagement, time on site, and bounce rates. It helps back-up your key points, while offering additional information, from a completely different source to your visitors.
15. Create longer content. Creating longer content for your blog has multiple purposes for your visitors. First, it gives them more information to read and consider. Second, it gives you the opportunity to interlink more often to relevant posts. This increase average time spent on site and reduces bounce rate.
16. Ensure your content is readable. I can’t emphasize to you the importance of your font and its color. Always make sure you choose a typography that is legible. Just like some handwriting isn’t always deemed legible, the same can also be said about some fonts. Try and choose what’s best for your website and your readers.
17. Use headings & avoid long paragraphs. If you look at Neil Patel, it seems as though he got the formula down. One of his ‘supernatural’ abilities to keep you on his site is all due to the way he presents his content. Just look at how well-organized his blog posts are and how he splits his sentence and paragraphs up, making it both easier and more enjoyable to read.
18. Avoid repetition. One thing you don’t want to do in your blog posts is be repetitive. Once you’ve made one point clear, move to the next. Continue offering new, interesting, and relevant content to your readers. It’s important.
19. Focus on the content layout. More attractive content always wins. Ensure that your blog posts have a nice mix or variety in terms of their layout. Posts like lists and step-by-step how to and tutorials tend to do very well and could lead to a lower bounce rate on your site.
20. Use ‘you’ and ‘I’ often. These two words often go a long way in allowing you to be more personal with your content. It also makes the visitor feel like you’re actually talking to them. Sometimes I’ll even take it a step further and use ‘we’ and ‘us,’ depending on the type of content.
21. Add a ‘new voice’ to your blog. By this I mean, hiring and outsourcing writers. By having new voices chime in, with varying expertise and skills, you could essentially add a new level of engagement to your blog. Rather than having the same redundant voice from one blog post to the next, why not integrate it with new content from skilled writers and freelancers.
22. Keep the focus on your content. By having less distractions, like advertisements, or too many things going on in your sidebar, you’ll be able to keep the focus on your content. This is essential for keeping your visitors and users engaged with what you have to say.
23. Interlink Within Comments. This will give you a whole other avenue for keeping users on your site. Many individuals love scrolling down just to see what people have to say within the comments area. Interlinking some of those terms to highly relevant content could keep users on your site for longer, while providing more value in the process.
24. Interlink To Your Most Valuable Posts. Why not check out GA or Google Analytics to see which posts have kept users on your site the longest. These posts are likely to be some of the best written, longest, or most trending pieces of content. Interlink to these posts where it makes sense and you could see an improvement in overall web activity.
25. Bounce rate isn’t everything. As Google has told us once or twice before, bounce rate isn’t everything. There are times when individuals simply find what they’re looking for and move on to search for something else.
In that case, your bounce rate can be considered to be one of many important aspects when it comes to your website and rankings. It’s an important metric nonetheless, and one you should consistently work towards improving by implementing the steps mentioned above on a daily basis.
It’s important to remember however, that these improvements rarely happen overnight, so stick with it!