A domain of your own can be a great piece of real estate, especially if you intend on building a really great website. The more traffic and high-quality content you have on your site, the more likely the value of that domain will go up in value. But before buying a domain, it’s important to know aspects that make a domain great.
Factors, such as brand-ability, names that are concise, and that use a .com domain extension are more likely to grow in value over the future. Choosing a great domain isn’t only great for your website, but in helping to establish the purpose, vision, and brand for your website.
Creating a domain your first time around, especially as a first-timer, can be quite difficult. You might not have a clue as to the factors that can separate a great domain from more undesirable ones. Well, a simple change like the removal of a hyphen or number can make all the difference in building a website on a domain you both love and cherish.
The more you love your domain name and the more you’re willing to spread the news of your domain, the more successful your website will become. So without further or due, here are my top tips to consider when creating or purchasing a new domain.
1. Aim For .Com
Using a .com is one of the most traditional and effective ways for ensuring a greater and more visible online presence. Otherwise known as today’s industry standard, the .com domain extension has one of your best chances for ranking, more-so than any other domain extension.
If you can’t find your desired .com domain, you can always root for a .net or .org, but the chances of these ranking as strongly as a .com are much less. Most individuals would therefore, be better off finding a different domain with the available .com extension. Not to mention that visitors are much more likely to remember a .com domain versus any other extension out there.
Sure, there comes a time and place where you may want to use a .org, .net, or even .club, but for the majority, the .com extension is one of the best extensions out there you simply can’t go wrong with. Don’t tell me I didn’t tell you so!
2. Shorter The Better
Shorter domains are much more preferable than longer ones. They’re more brand-able, easier to remember, and may even be more likely to rank better. Visitors are much more likely to remember a shorter domain over a longer one, and therefore, are more likely to manually type it into their search bar in their next visit to your website.
It’s a great technique for keeping visitors more inclined to re-visit your website at a later time. The more ‘memorability’ you can instill into your domain, brand, and website, the more successful that piece of real estate will become.
Creating a great domain is most possibly the first and most important step to building any website so it’s always advisable you try and get it right, the first time around
3. Let The Name Reflect Your Vision, Business, & Brand
One of the most important rules you can follow when buying a new domain is allowing the name of your domain to reflect who you are, your business or hobby, and what you’re trying to achieve. Every website should have a main goal or focus and you really want the name of your domain to reflect that.
People, who are coming to visit your site, should have an idea of what that site is about from the name, unless you intend on branding it in other ways.
Apple.com, for example, isn’t exactly a website about apples per say, but that’s because the majority of us already know and understand what that brand is about. The lesson here is to therefore, keep your domain shorter, more memorable, and brand-defining.
4. Don’t Base Your Domain Name Around Keywords
While using some of the best keywords your niche has to offer certainly won’t hurt your domain, it won’t necessarily make or break your success. This means that you don’t need to be so concerned when having keywords in your domain.
It’s not always necessary and chances are that many of those domains are already taken. Stick to you, your focus, and brand. After all, the search engines are using your content’s criteria more than anything else, as a signal for rankings.
Incorporating a keyword or two in your domain that helps define your space within that niche is a great start for building your brand nevertheless, but it’s not always necessary.
5. Keep Away From Hyphens and Numbers
Always do you best to refrain from using hyphens and numbers, and trust me, I understand the urge when it comes to using hyphens in your domain.
Just take a look at affiliate-sale. While it’ll make your job easier, when finding your next 1 or 2 worded domain, it’ll make it much more difficult for your visitors to remember.
Yes, you’ll want to keep your domain limited to 2 or 3 words maximum, but you’ll also want to ensure that your domain doesn’t include hyphen symbols or numbers. It keeps your domain looking more like brand, and more professional.
Other than that, just make sure you buy a domain name you love and can see yourself using for years and years to come. Create a name, you feel you could add an increasing amount of value to in your online space. Choosing a name you love and can’t let go of might just be the most important factor of all. Just take into account the five rules mentioned above and hopefully you’ll find a domain that is perfect for you, your brand, and niche.