Difference Between a Blog, Landing Page, and Sales Page

By | September 20, 2014

What Is a Blog?

Website blogs are short for “weblog” and are a type of website, or rather a piece of a website, that is consistently updated by the writer.

The consistent updating of an online blog is referred to as “blogging” and the individual who keeps the website up to date is known as the blogger. The owner of the blog will put up new articles on the website; these are called posts, blog entries, or sections. The posts on an online journal are recorded in chronological order with the most recent blog entries at the top.

Blogs are typically composed on a very specific niche (or topic) and currently websites with blogs are being created on almost any specialty you can try thinking of, thus bringing about various blog site groups and communities where individuals can comment upon specific online journal entries.

Individuals can share various ideas, gain from different comments, and even do business with one another through the unique matching of publishers and advertisers. This is also referred to as blog monetization and can be done by utilizing Google adsense or CPA (cost per action) type networks, such as Peerfly, or CPAlead.

The act of blogging, once utilized primarily by teenagers many years ago, are now being relied upon as a way of leveraging website rank, and consistent everyday traffic. Nonetheless, blogging is actually being utilized as a way to gain for monetary purposes in a number of ways. Social media has become an additional tool to really leverage traffic to specific niche website blogs.

In the event that you see call to actions, such as:

“Write a Comment” or “Let us know what you think” or “Please Share Your Ideas” or “leave an answer by replying below” with a comment remark box underneath is when you know you are looking at the actual blog of a particular website.


What Is a Landing Page?

A landing page is also referred to by affiliate marketer’s as a squeeze page.

It’s primary purpose is to help in the building of an e-mail list using autoresponder tools such as Aweber or Get response. The whole idea of a landing page is to get daily traffic or visitors to a perform a specific action one may have in mind. This could mean filling out specific personal details such as a name and e-mail to receive a free e-book, daily newsletter, coupon, or deal.

Landing pages/squeeze pages have become very popular within the online marketing world and are consistently becoming more and more optimized everyday through speculation of CTR’s (Click-Through-Rates) and percentages. The use of landing pages can be done either through one’s own website, or merely by utilizing PPC- Pay Per Click marketing.

Nearly 99% of the time, the landing page you stumble upon relating to one’s website or blog, will be as niche relevant as possible. Hence, when coming across a certain website or blog on losing weight and dieting, you will more than likely be asked to fill out information on to maybe learn more on what the latest and best type of weight-loss product is. Nowadays, many times, a landing or squeeze page will be directly integrated into what looks exactly similar to a webpage.

What is a landing page example 2

The purpose for this is to increase traffic conversion, increase traffic leads and opt-ins, and converting more traffic into sales. Nonetheless, landing pages are being increasing utilized to capture and improve lead generation. Their effectiveness lies within the fact than rather letting your blog or website traffic leaving on first sight, to first be able to capture their information for further use.


What Is a Sales Page?

Now that you know the most two important aspects included within today’s website creation, its time to let you in on what a professionally done sales page is and why they are consistently being used, most-especially within the “make money online niche.”

A sales page is essentially a page with sales text writing, which leads most people to a specific call to action button, which usually is incorporated by a “Buy It Now” button. A sales page is nevertheless, used to get a person to purchase a specific product or service online at that specific time and moment. However, in order to optimize your traffic to be able to get the most sales by doing so, many marketer’s rely on specialized sales writer specialists. These sales pages that are worked on as though it is the next piece of Van Gogh art, can cost up to tens of thousands of dollars. Nevertheless, they have shown to be worth the price in the long-run.

An additional fact that’s proven to be very interesting is the direct correlation of the length of any given sales page with the amount of product or services purchased. Hence, the longer a given sales page is, and given the more product and service testimonials and reviews, the more that product or service tends to be bought right there and then.

The reason mainly being a result of increased product and service credibility. It also gives less reason to the online consumer to go outside of that sales page to search for specific reviews as they are already provided. Much of the time, these sales or pitch pages are written in a way to get any given visitor to really believe they need to buy this product. They are used to fulfill a certain problem through fulfillment of a need or want within a given niche.

The involved sophistication within today’s online sales pages are nonetheless, very hard to compete with. Unfortunately, most the times the consumer will find an under-delivery of product or service performance after clicking on the “Buy Now” button. Nonetheless, if you are thinking of whether you should write a sales page by yourself or hire an outside freelancer to do so for you, you should most-certainly go with the latter. A poorly written sales copy generally prove useless as they do not lead to many, or any sales at all. Having an optimized and pre-tested sales page can make all the difference to the number of sales make as a marketer. In-fact, most professional sales writing professionals are already aware of which parts of the sales letter will be read and which will be completely ignored.

Nonetheless, if you’re still asking or trying to figure out the main difference between a landing page and a sales or pitch page. Well the landing page is to merely collect information, such as an e-mail. While a sales page is focused primarily upon the selling of a specific product.

18 thoughts on “Difference Between a Blog, Landing Page, and Sales Page

  1. kristoffer

    The article is a bit old but the content is still relevant. My question if you still are active in answering =P ….I’ve seen so called landing pages that lead to a presentation page, you know the usuall press, about, contact and so on, sure the first page/home page is kind of a lead to action page with a action button or collecting e-mails page with some shortened information that you could find in the other pages of the page but more complete.
    Is it still a landing page or are they using the term incorrect?

    1. Peter G. Post author

      Yes, the landing page is still the correct term and landing pages that lead to a presentation page can usually be referred to as the sales funnel. And yes, still active Kristoffer :)

  2. ajaib

    I have to sell a book. But first i want email- id’s from subscribers. My query is from where can I get a short opt-in page.

    1. Peter G. Post author

      Hello Ajaib,

      You should definitely check out WP Profit Builder.. Highly-recommend for starters, and will allow you to create your own customized landing pages, and opt-ins. However, this will cost money, so in the meantime, if you would like, and I can try and look around for a free option!

      For now, feel free to come back and leave me a comment letting me know what you prefer :)



  3. Stann

    This was an extremely wonderful article. Many thanks for providing this information. I had trouble understanding the difference between a blog, landing page, sales page, capture pages, and all that stuff!

    This article really helped to clear this information up however. Many thanks to you :)

  4. andalucía

    Thanks a lot for sharing this information with all of us you really
    recognize what you’re talking about! Bookmarked. Please also visit my
    site =). We can have a link exchange contract between us!

  5. Delphi

    There is definitely a lot to learn about this topic. I really like all of the points you’ve made and the differences pointed out between blogs, landing pages, and capture pages. I’ve always been confused between all these and you’ve really cleared things up for me here. Thanks for your help!

  6. Anonymous

    This is a very good tip especially to those fresh to the blogosphere.
    Short but very precise information… Thank you for sharing this one.
    A must read article!

  7. Eugene

    Awesome comparisons between the three!

    Despite the fact how this information should already be well-known by most advanced marketers,
    I found this extremely helpful to myself. By the way thanks for introducing me to Wealthy Affiliate.

    I’ve been learning so much since!! I absolutely love the atmosphere and community :)


    1. Peter G. Post author

      Sure Thing Eugene ;)

      You’re doing just great! Keep up the amazing work.
      It’s going to become highly-rewarding, promise!


  8. Gilbert

    Please lеt me кnow if үour looking for an additional author fοr your blog.
    You have sоme really good articles here and I belieνе I would be a good asset.

    If you ever want to take some of the load off, I’d really like tο write some articles
    fоr үour blog as a guest author, along with an exchange for a link back to mine.

    Please shoot me аn e-mail if interested.


    1. Peter G. Post author

      Hi Gilbert,

      Thank you for your comment. I really do appreciate it.

      However, as powerful as backlinks tend to be in terms of website SEO, I think its safer to let them come naturally by high PR authority websites.
      Nonetheless, I think its better to avoid using backlinks as they can be the cause of website penalization both in the short-term, and especially
      in the long-term as well.

      Anyway thank you for your inquiry. Best of luck in your online efforts!

      If you need a hand with anything feel free to shoot me an e-mail.


  9. Ezra

    This has been a really wonderful article.
    Just wanted to stop by and thank you for this very valuable information! :)


    1. Peter G. Post author

      Anytime Ezra, the pleasure is mine.
      If you have any questions feel free to let me know.


  10. The Best!


    I’ve been reading your blog for the last hour and wanted to go ahead and give you
    a shout out from Lubbock Texas!!

    Haha, just wanted to mention keep up the good work.

    p.s. Love your style of writing. Very easy to read articles. Helpful as well!

  11. Maryanne

    Hi there, I read your blog regularly. Your writing style is witty, keep up the good work!


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