What Is a Blog?
Website blogs are short for “weblog” and are a type of website, or rather a piece of a website, that is consistently updated by the writer.
The consistent updating of an online blog is referred to as “blogging” and the individual who keeps the website up to date is known as the blogger. The owner of the blog will put up new articles on the website; these are called posts, blog entries, or sections. The posts on an online journal are recorded in chronological order with the most recent blog entries at the top.
Blogs are typically composed on a very specific niche (or topic) and currently websites with blogs are being created on almost any specialty you can try thinking of, thus bringing about various blog site groups and communities where individuals can comment upon specific online journal entries.
Individuals can share various ideas, gain from different comments, and even do business with one another through the unique matching of publishers and advertisers. This is also referred to as blog monetization and can be done by utilizing Google adsense or CPA (cost per action) type networks, such as Peerfly, or CPAlead.
The act of blogging, once utilized primarily by teenagers many years ago, are now being relied upon as a way of leveraging website rank, and consistent everyday traffic. Nonetheless, blogging is actually being utilized as a way to gain for monetary purposes in a number of ways. Social media has become an additional tool to really leverage traffic to specific niche website blogs.
In the event that you see call to actions, such as:
“Write a Comment” or “Let us know what you think” or “Please Share Your Ideas” or “leave an answer by replying below” with a comment remark box underneath is when you know you are looking at the actual blog of a particular website.
What Is a Landing Page?
A landing page is also referred to by affiliate marketer’s as a squeeze page.
It’s primary purpose is to help in the building of an e-mail list using autoresponder tools such as Aweber or Get response. The whole idea of a landing page is to get daily traffic or visitors to a perform a specific action one may have in mind. This could mean filling out specific personal details such as a name and e-mail to receive a free e-book, daily newsletter, coupon, or deal.
Landing pages/squeeze pages have become very popular within the online marketing world and are consistently becoming more and more optimized everyday through speculation of CTR’s (Click-Through-Rates) and percentages. The use of landing pages can be done either through one’s own website, or merely by utilizing PPC- Pay Per Click marketing.
Nearly 99% of the time, the landing page you stumble upon relating to one’s website or blog, will be as niche relevant as possible. Hence, when coming across a certain website or blog on losing weight and dieting, you will more than likely be asked to fill out information on to maybe learn more on what the latest and best type of weight-loss product is. Nowadays, many times, a landing or squeeze page will be directly integrated into what looks exactly similar to a webpage.
The purpose for this is to increase traffic conversion, increase traffic leads and opt-ins, and converting more traffic into sales. Nonetheless, landing pages are being increasing utilized to capture and improve lead generation. Their effectiveness lies within the fact than rather letting your blog or website traffic leaving on first sight, to first be able to capture their information for further use.
What Is a Sales Page?
Now that you know the most two important aspects included within today’s website creation, its time to let you in on what a professionally done sales page is and why they are consistently being used, most-especially within the “make money online niche.”
A sales page is essentially a page with sales text writing, which leads most people to a specific call to action button, which usually is incorporated by a “Buy It Now” button. A sales page is nevertheless, used to get a person to purchase a specific product or service online at that specific time and moment. However, in order to optimize your traffic to be able to get the most sales by doing so, many marketer’s rely on specialized sales writer specialists. These sales pages that are worked on as though it is the next piece of Van Gogh art, can cost up to tens of thousands of dollars. Nevertheless, they have shown to be worth the price in the long-run.
An additional fact that’s proven to be very interesting is the direct correlation of the length of any given sales page with the amount of product or services purchased. Hence, the longer a given sales page is, and given the more product and service testimonials and reviews, the more that product or service tends to be bought right there and then.
The reason mainly being a result of increased product and service credibility. It also gives less reason to the online consumer to go outside of that sales page to search for specific reviews as they are already provided. Much of the time, these sales or pitch pages are written in a way to get any given visitor to really believe they need to buy this product. They are used to fulfill a certain problem through fulfillment of a need or want within a given niche.
The involved sophistication within today’s online sales pages are nonetheless, very hard to compete with. Unfortunately, most the times the consumer will find an under-delivery of product or service performance after clicking on the “Buy Now” button. Nonetheless, if you are thinking of whether you should write a sales page by yourself or hire an outside freelancer to do so for you, you should most-certainly go with the latter. A poorly written sales copy generally prove useless as they do not lead to many, or any sales at all. Having an optimized and pre-tested sales page can make all the difference to the number of sales make as a marketer. In-fact, most professional sales writing professionals are already aware of which parts of the sales letter will be read and which will be completely ignored.
Nonetheless, if you’re still asking or trying to figure out the main difference between a landing page and a sales or pitch page. Well the landing page is to merely collect information, such as an e-mail. While a sales page is focused primarily upon the selling of a specific product.