Any organization, whether big or small, must target audiences in a specific niche to successfully accomplish their short and long term goals i.e. boosting sales up to 20% in the next six months or expanding an offline business in a foreign market within two years. That’s right, but believe it or not, having a niche doesn’t only apply to online businesses, but offline as well.
Think of any major manufacturer that comes to mind; even they carefully target market segments to increase the efficiency of their business objectives. Sooner or later, you come under their target audience and this is what made you think about them in the first place. Even big brands like Louis Vuitton have a niche market (elite class in this case).
While choosing an audience, people are generally inclined towards covering every type of audience group as they feel the larger the audience, the more the business will profit. But the truth is only a defined and targeted niche can bring home success. This also allows businesses to build themselves as an authority within a well-defined niche.
Here are more reasons that represent the significance of a targeted niche.
Highly Targeted Audience
Pinpointing your audience in a more targeted niche can lead to better conversions and greater sales in the long run. Mostly people look for specific company details on search engines like Google and they prefer what’s most relevant and informative. This means the more you work being an authority in a targeted niche, the more knowledgeable and engaged your audience is going to be.
Moreover, they are likely to find exactly what they were looking for at a certain web page which can lead to more potential page views and lower bounce rates.
A narrowly defined niche doesn’t leave any room for competition because Google is well aware of the nature of your content website topics; it will send only the most relevant visitors to that website. If you try to cover every topic known to man, in the hopes of attracting visitors from different groups on your page then you may have a hard time effectively keeping your visitors. What’s worse is your audience is sent to your competitor’s page because you couldn’t rank high in SERPs (Search engine result page) owing to your generic and unfocused content.
Unique Selling Proposition (USP)
Having a different USP will make you stand out among your competitors since it projects you as an expert in a narrowly defined niche. This will differentiate you even from some of the largest online competitors because you’re the one who is keeping the audience engaged, targeted for a certain product group by competitors.
Easier to Build Your Brand & Define Your Audience
Branding is something that people talk about in our absence. It’s not possible to merely build your brand when you don’t know who the target audience is. Focusing on a certain niche lets you build a relationship with people who matters the most to us and our business. A large and generic niche won’t let us accomplish this and will make it difficult to stay connected with our audience. That is why we need to make sure that our niche is defined enough to keep us connected with the audience at a personal level.
Establish a Greater Presence on Social Media
The Likes or Follows registered on a social media page, more than likely come from well-defined and relevant audience members. It relates directly to their interests, hobbies, current location or other demographics. You should use this to your advantage and make it even more targeted and specific. People following us want to know what’s happening with you and your niche, and by keeping them updated with the latest happenings within our niche, we can dominate them with our presence and attract a highly relevant audience.
Having good content that’s relevant is extremely important because this is something people are always looking for and want to be 100% informed on. A targeted niche will allow us to prepare rich content based on our audience’s needs and demands.
In turn, our audience is going to stay engaged and informed because you know what makes them tick. People with similar interests are likely to find and recommend your pages, especially if they can easily find what they’re looking for.
For every business, it’s important to know how to get conversions fast, as you’re competitors are lying in wait, ready to snatch a prospective audience right out of your hands. A well-defined and targeted niche keeps people updated on what they care about the most. No matter how hard we try, we can’t make people care about something they don’t find relevant. Your competitor’s followers can change their mind if they find your offers or content more relevant and engaging. People like to feel that the brand is talking to them and them only. Therefore, keeping your niche targeted can undoubtedly bring traffic and higher traffic means an audience that’s well-engaged.
A defined and targeted niche helps to develop a strong relationship between you and your audience through engaging programs, offers and content that revolves around their preferences. This gives them reason to buy products from you and not someone else.
Gaining in-depth information about your audience while targeting a specific niche can help us produce highly detailed and relevant content. Providing vague information to a generic audience is a surefire way to not only lose audiences, but also rankings on search engines.
Keep your niche targeted and gain the upper hand over your competitors by establishing yourself as an authority in the eyes of your audience.
Have any questions on how to target your niche? Check out our list of 100 various niche ideas, or feel free to leave any comments or questions below!