In today’s post I will be going into greater detail about what a niche means, and why it is so essential for the success of any aspiring online marketer.
Hence, the term niche is a term I have come to realize is less commonly understood than I could’ve thought within the online marketing community.
Niche definition, in the most simplest terms- “a small part of a topic or subject.”
Nevertheless, we can break up these niche’s down further, essentially finding a niche within a niche! Thus, we can continually break these niche’s up as small, and as broken down as as we want, essentially creating for ourself a bunch of mini-powerful topics we can then utilize to consistently inform other’s upon.
1) Car Niche
Subniche 1 -> Mercedes, BMW, Infiniti, Acura, Honda, Lexus.
Subniche 2-> Black, White, Purple
Subniche 3-> Features
2) Animal Niche
Subniche 1 -> Pets, endangered species, Aquarius
Subniche 2 (microniche) -> Furry, smooth
3) Food Niche
Subniche 1-> Snacks, candy, health foods, pet food
Subniche 2-> Sweet, salty, crunchy
Subniche 3 (microniche) -> Vegetarian, carnivorous!
4) Furniture Niche
Subniche 1 -> Beds, couch, cushions, outdoor chairs
Subniche 2 (microniche) -> Regular couch, or pull-out couch.
5) Sports Niche
Subniche 1 -> Basketball, football, soccer
Subniche 2 (microniche) -> Equipment, hobby, professional entertainment
6) Electronic Niche
Subniche 1 -> Sony, Toshiba, Apple, Microsoft
Subniche 2-> T.V.’s, radio’s, computer’s
As you can see what I illustrated above, is a simple, yet very thorough, effective, and powerful way for finding an instaneous way to building up an everlasting online business, with content around. Essentially, by building out this type of framework when choosing your niche, you’ll have a never-ending list of topics, to keep on producing and pushing content about.
Last but not least, the more we can dig into your niche, the more we can capture our specific audience! Instead of building a business, or website, simply around the term or niche “football,” place your focus into something more specific. Drill down, so when your very own traffic (people!) who are constantly, and unknowingly searching for your content are able to find exactly what they’re looking for, as a sole result of your efforts.
Therefore, instead of blogging or writing out content about “football,” in which there are already millions if not billions, of competing websites, and businesses out there, how about utilizing a deeper sub niche, within the niche, that will then give your own online business the potential to truly grow, speedily, and with ease, as a result of you becoming an authoritative figure within this largely potential uncovered subniche alone!
Subniche Example: “the latest and safest football equipment.”
Then under that subniche you could create even more subniches! (also regarded as a microniche)
- football safety
- avoiding injury
- best football safety practices.
At the same time, I am sure there are many folks, or children out there, who would like to play football, but are being stopped by their parents. There are hundreds, if not thousands more, of simple and easy topics to come up with, and use as a way to leverage up your own name brand even, starting from the ground, scratch! :)
Hence, make sure that your targeted audiences are receiving the proper “conversational,” talk when writing, or when visualizing your content for them. If you’re aiming towards children “ages 6-10,” you may also want to be aware, that the topic you’ve chosen will not exactly present itself, to a large potential “buyers market,” unless your providing traffic to the most wanted and rare toy, where you have now put the child’s parent into having no other option, but to purchase from you!
That would be nice, huh?
Quick Niche Recap:
Niche (or Market) – Football
Subniche (niche within a niche) – Football Safety
Microniche- Football Safety Equipment
Subniche- How To Serve
Microniche- How To Serve Left-Handedly
Subniche- Infiniti Year & Model Reviews
Microniche- Where to Buy!
I hope you’ve enjoyed todays affiliate-sale post, and that if you have any questions, or find yourself struggling trying to find yourself a nice powerful niche, to start an online business upon, don’t go, until you have posted your question below! I promise, it will make all the difference, between successful performance and or achieving zip zilch nada!