
While many auto transactions still happen in person, the world is constantly moving in a more digital direction, with more things happening on the internet all the time. It’s a good time to take advantage of the growing number of cars and other vehicles that are being sold and rented out online. There are some great car sale and rental affiliate programs that can get you started.
As with anything, purchasing or even renting a car over the internet can be daunting, especially if you don’t know too much about cars or auto parts yourself. If, however, you’re someone who does know both cars and the industry itself, you can be of great help to those who want to do their shopping online.
Car Sale and Rental Affiliate Website Ideas
Searching for a car in any capacity can be stressful, which is why many people will turn to those with more knowledge and experience to help them. This can be through basic advice, or by hiring a professional service to walk them through the process.
To create your website, you must narrow down your target audience. For example, you can advertise some good rental services for those who are going on vacation and want to be able to get around. Holiday Autos is a great place to start as they specialize in people who are going overseas and need a car to drive in their foreign country destination.
Alternatively, you could use these programs to target those who are trying to buy or lease a new car on a budget. Being in this group is extra frustrating as a lower budget severely limits your options, especially for something reliable. Auto Broker’s Network is a good service to suggest to these readers, as it pairs them with a knowledgeable professional who will stick with them until they find something suitable.
Regardless of what you choose, these car sale and rental affiliate programs are sure to make your reader’s lives a little easier while helping you build a passive income at the same time.
Car Sale and Rental Affiliate Programs
- Edmunds
- Discover Cars
- Car VX
- VIP Cars
- We Buy Any Car
- Auto Broker’s Network
- Rent Cars
- Ace Rental Cars
- Holiday Autos
- Cars Direct
- Automotive Source
- Auto Check
1. Edmunds

Edmunds is a platform that helps you find the best deals on whatever car you want to buy – be it used or new. If you have a specific make and/or model in mind you can enter it into their search and you’ll be shown all your options.
If you’re not exactly sure what you’re looking for, they’ve got plenty of listings for you to browse, with search filters to help get you started. Whichever route you take, they’re dedicated to helping you find the best price. If you’re looking to sell a car, they also offer appraisals. If you want to compare a few options, they also offer car reviews that you can look through.
The affiliate program offers a baseline commission rate that can be increased with good performance. Their tracking cookie is standard at 30 days.
2. Discover Cars

Discover Cars is a comprehensive rental car comparison platform that also facilitates the booking of your rental. It’s a great place to go for budget trips as their platform offers prices as much as 70% when you book through them.
They have plenty of happy customers and thousands of five-star reviews. They work with more than 500 providers, such as Hertz, Enterprise, Avis, Alamo, and so many more to give you as many options and solutions as possible. They have a flexible, free cancellation policy and they promise there are no hidden fees.
Their affiliate program is extremely lucrative, offering 70% commissions on rental profit and a 30% commission on coverage revenue. They also have a 365-day tracking cookie on their links.
3. Car VX

Car VX is a special program as it’s the first of it’s kind – a vehicle history report service for buying cars in Japan. While it’s a country-specific program, it’s one that is needed and effective and allows you to cater to a wider audience.
When buying a used car, there’s plenty of information you need to know – has the car been in any accidents? Has it had any major damage repaired? Has it ever been recalled? Was it ever stolen? Etc. These are all good things to know, but not things the previous owner may want to tell you, or even know about. Car VX offers all this and more on their reports.
The affiliate program offers a commission for all reports sold to referred customers.
4. VIP Cars

VIP Cars is a leading online car rental broker that offers its services through more than 500 hire partners with locations all over the world. They cater to those on both leisure and business-related trips and excursions.
For their customers, they aim to offer a premium, VIP experience at an affordable cost. This includes all-inclusive pricing – meaning no hidden fees. They have dedicated, 24/7 customer support available, the lowest price guarantee and a free cancellation policy up to 48 hours before the scheduled pick up.
They offer affiliates impressive commission rates ranging from 50-75%.
5. We Buy Any Car

Sometimes, selling your car privately is frustrating, stressful, and extremely time-consuming. If this isn’t something you want to put up with, you can contact the UK-based car buying company – We Buy Any Car.
While you might not get the highest price in your desired range, they are guaranteed to buy your car for cash. You can get a free valuation in just a few seconds on the website, and then book an appointment. They’ll show up and buy your car in less than an hour.
The affiliate program offers “high commissions” when you refer a customer who ultimately sells them their car.
6. Auto Broker’s Network

Auto Broker’s Network is a service for those looking for assistance and guidance when it comes to buying or leasing a new car. Especially for first-timers, a service like this can help remove the pressure, stress, confusion, and frustration that is often involved in finding the perfect new car.
Your broker will go over the pros and cons of any potential car you find, and once you make a decision, they’ll help you negotiate the best possible price on either the lease or purchase you’re looking for. You are given a single, dedicated account manager who will be with you every step of the way, saving you both time and money.
The affiliate program offers a flat rate of $100 per successful vehicle purchase by a customer that you referred.
7. Rent Cars

Rent Cars is a service that helps customers find the best car rentals for them, absolutely anywhere in the world. They work with more than 100 different companies in many different countries to find everyone the perfect rental solution.
You can begin your search by entering your desired pick-up location as well as the dates you will require the car. It will show you all of your options and their prices, from which you’ll be able to select the best one. If nothing works for you, simply adjust your parameters and try again.
Affiliates can earn up to 50% commissions on all successful bookings that they refer.
8. Ace Rental Cars

Ace Rental Cars is a place to find affordable car rentals in New Zealand. Whether you’re traveling from overseas or you already live there and are going on a domestic trip, they’ll help you find a great car for the best price.
If you’re going on longer trips, they’ll help you save even more money. For example, a 14-day rental can be booked for the price of 10 days. Or, you can enjoy 25% off the total price for a rental of three or more days, with even more special pricing for long term rentals of 30 days or more. They work hard to work with you and achieve a price you can afford.
Once you’re approved, you can start earning commissions on all bookings that you refer.
9. Holiday Autos

Holiday Autos specializes in helping you find the perfect car rental for your holiday. They’ve served more than eight million people taking vacations in popular destinations like Spain, France, Italy, the UK, and 170 more countries.
In addition to helping you find the perfect car, they’ll also help you plan your transportation to and from the airport. This means if you need a pickup from the airport to reach the location of your rental car, they’ll take care of that for you once you provide all the necessary information.
Commissions can reach 15% depending on your sales volume and their average order value is around $185.
10. Cars Direct

Cars Direct is the place to go to find a car – whether you’re looking to buy new or used. They’ll not only help you find the best car for you, but they’ll make sure you get the best possible deal.
If you can’t outright afford the one you want, they’ll help you find the perfect loan situation. They have a network of fantastic lenders that have helped millions of people get their new car. They offer no-hassle loans for all credit types, with no obligation.
The affiliate program offers a flat rate commission for every lead, ranging from $6-7 per lead, depending on what they request or show interest in.
11. Automotive Source

Automotive Source is a complete resource for buying your next car. Their entire inventory is cataloged on the website for you to browse. They are available to assist you in finding the best match and comparing different options.
Once you make a decision, they also have financing options available to apply for if this is something you might need. They strive to make the process seamless and stress-free for everyone involved, and they work to approve everyone they can, regardless of credit history because everyone needs a good vehicle.
Affiliates can earn high commissions on every successful loan application they send to the website. This can earn you as much as $700 per approved application.
12. Auto Check

Auto Check is a comprehensive database that offers the history of any vehicle you want to purchase. They offer a free vehicle search, which can be done by VIN or license plate. Once the car is found in the system, you can purchase the full report.
The full report will contain all pertinent information such as damage history, accident history, if it’s even been stolen, etc. You can purchase a single report and have access to the information for 21 days. Or, you can save money and buy multiple reports at once, if you’re considering multiple cars.
The affiliate program offers commissions on every report or bundle of reports sold.