In 2019, just the gym, health and fitness clubs market in Canada was a $4 BN industry. And there’s constantly more people being introduced to healthier lifestyles through wellness programs at work. It’s estimated a third of Canadian businesses are now encouraging their staff to take better care of their health, and all this buzz will play out well for affiliates promoting fitness affiliate programs for Canada.
Fitness is a lifestyle involving more than exercising though. It includes regular exercise, eating the right foods, and topping up on essential vitamins.
That opens up earnings opportunities through general health affiliate programs and for Canadian bloggers in the health space, there’s even more earning potential from fitness affiliate programs for Canada.
Some people exercise at gyms, some attend yoga classes, some dance, and some will workout at home. To do that, they buy fitness equipment, workout DVDs, exercise gear, including wearables like Fitbits, smartwatches, and even smart weighing scales.
In terms of nutrition, those following a diet either for weight loss or muscle gains can buy all the supplements they need online to help them meet their fitness goals and you can earn a commission from those sales too through nutrition affiliate programs.
For people who are too busy to pay attention to what they buy in their weekly shop, they can subscribe to packaged food deliveries either for healthy meats, vegan foods or even just for nutritious snacks to avoid pigging out on junk food, loaded with sugar, just for a quick energy boost at work.
Fitness isn’t just for people with specific fitness goals like getting an hourglass figure. Entrepreneurs pay close attention to their fitness, treating it as a morning ritual with as much importance as journaling and meditation.
Senior managers, team leaders, influencers, and independent business owners pay attention to their exercise because studies show that it does improve decision-making, focused attention, lowers stress levels and eases anxiety.
So even if you’re in the personal development space, business or otherwise, fitness is a topic that part of your audience is likely to be interested in. Share your own fitness routines with your audience.
Fitness Website Ideas
- Nutrition for a specific group of people such as promoting a food subscription service for bodybuilders on the keto diet.
- Exercises for seniors like chair yoga, stretching exercises or you could even use affiliate programs to monetize a local walking group in any part of Canada.
- The recovery market is another fitness niche because sports injuries happen frequently and when they do, it’s not always bedrest. There’s recovery exercises to do and compression garments to buy to help aid the recovery process.
- Dietary supplements are another popular sector of the fitness market.
- Gym gear, which now includes wearable technology (Fitbit) as well as all the clothing needed for exercising.
- Fitness for parents. Getting rid of postpartum belly fat is one niche, but for Mom’s and Dad’s with babies or toddlers without a regular sleeping pattern, they won’t have time to attend the gym.
12 Fitness Affiliate Programs for Canada
- Train with Lyzabeth
- Bowflex Canada
- Rogue Fitness Canada
- Plus Fit
- Columbia Sportswear
- Altitude Sports
TruLocal is a monthly meat subscription service that covers Ontario, Alberta and British Columbia.
All their meat is from grass-fed cattle, the fish are freshly caught, there’s artisanal chicken, free-range pork and it’s all from local and responsible farmers.
The TruLocal affiliate program can be tied into fitness programs in Canada such as the Keto diet for bodybuilders to pack on lean muscle.
Actually, they work for any exercise program because grass-fed meats have a higher amount of omega-3 fatty acids. That’s needed to reduce inflammation and lower the risk of ‘delayed onset muscle soreness’ (DOMS), which often sets in a few hours after a vigorous workout.
The affiliate program pays 10% commission, has a 30-day cookie window and is managed by the ShareaSale network.
(Or login to your Shareasale.com account and search for merchant ID: 81156)
2. Train with Lyzabeth
Lyzabeth Lopez is a social media celeb and a certified personal trainer based in Toronto and is also the founder of the Hourglass Workout program.
Classes are available internationally with certified trainers in a number of locations throughout Canada, however, the affiliate program is for the online membership website – trainwithlyzabeth.com – not just hourglassworkout.com
The membership includes access to 200+ exercises, nutrition plans and over 20 workout routines for women to develop a curvy body.
There are 7 different membership options available, (each with separate landing pages) and no matter which program someone signs up for through your affiliate link, they become your referrals for life.
The affiliate program pays lifetime recurring commissions while your referral subscriptions remain active.
Should someone cancel and re-activate their membership using the same account, there’s also an override so any new affiliate to bring the customer back, the affiliate link will be overridden for commissions to be paid to the original affiliate.
All memberships pay a 50% commission (recurring) and the program is privately run.
Bowflex is a brand known for premium home fitness equipment for strength training and cardio and are part of Nautilus Inc.
The Bowflex Canada affiliate program is managed by Impact Radius, pays a 3% commission and uses 30-day cookies.
Once approved, affiliates get access to promotional tools, discount coupons and there are regular consumer offers for free shipping – a big deal for Canadian shoppers because shipping charges on fitness equipment (because of the weight) are phenomenally high.
The Bowflex.ca affiliate program could be a good fit for content marketers, or for coupon affiliates as there are regular deals available for free shipping and between 10% and 20% off selected products.
Do well with your marketing and there are private offers available for affiliates and for your audience to benefit.
4. Rogue Fitness
Rogue Fitness is a brand that’s affiliated with CrossFit with all the fitness gear needed to do CrossFit at home.
They’re known for kitting out CrossFit affiliate gyms but another area they’ve gained traction is garage gyms.
While the company is US-based, they ship all their products to Canada and they’ll cover applicable taxes for most of Canada with exceptions to remote parts including the Yukon Territory, and Nunavut.
When customers shop on the website, the price including shipping + taxes is automatically calculated at checkout.
Aside from their standard guarantee, they also guarantee there’s no COD (cash on delivery) – the price paid on the website at checkout is the final purchase price.
The affiliate program pays 5% commission, is privately run and pays once a month, provided the minimum payment threshold of $100 USD is reached. Payments are made in USD and paid via PayPal.
GymNext.ca sells digital timers with a large LED display that’s used in gyms for interval training, but it can also be set for training with rounds. There are options for home gyms and for professional gyms.
Both editions use Bluetooth to connect to the timer from any smartphone and each program is controlled by the app and it can also be paired to iPhone watches.
GymNext.ca is based in Ontario, Canada, and products ship from Canada to the US too.
The GymNext affiliate program pays up to 15% commissions, is run privately, but there are no details for how long cookies last.
The program is suitable for fitness websites targeting home fitness or those in the personal training space, such as fitness coaches.
The Needak affiliate program is only for their rebounders and doesn’t cover any of their accessories, books, or DVDs.
If you don’t know what rebounders are, they’re low-to-the-ground mini trampolines for adults to keep fit at home.
Rebounders here are more expensive than most because they’re made in the USA and designed for longevity, in other words, they should last for years and the whole family can bounce around on these.
Rebounders are popular among parents who want to workout at home in just five to ten minutes at a time.
The affiliate program is a bit unusual because they pay a flat fee of $39 per sale, regardless of what rebounder is sold. That being said, prices are between $400 and $500 CAD so it is a generous commission rate.
In terms of the types of sites that they want to affiliate with, they state that they prefer bloggers and those with content-rich websites in the health and fitness space. It doesn’t necessarily have to be about rebounding.
7. Plus Fit
Plus Fit is a fitness accessories company based in Canada, catering to people of all levels of fitness but the primary audience is those new to fitness.
The brand’s aim is to provide the fitness accessories people need to help them reach their fitness goals.
Most of the information on the Plus Fit affiliate program is outlined in the terms of service, but it did lack some vital information affiliates need, mainly commission rates and cookie-tracking.
To fill in some gaps, we reached out to Plus Fit owner, Philippe Loutfi, who’s provided all the information you need to know about the affiliate program.
- 10% commission on all products
- 10% discount you can offer to your network (social media fans and followers, and/or clients of fitness coaches)
- 30-day cookies
- Banner creatives provided inside the affiliate area
- Payments made on the 1st of each month via PayPal or Interac (subject to a minimum $20 CAD earnings)
The audience demographics here are athletes of all levels, but primarily those new to fitness, mostly in the age groups 30 to 40 years old, although the fitness products are suitable for all ages and fitness levels, including the sports recovery market.
The affiliate program is privately run and the company has been around for over 5-years. (Previously logoless.ca).
As the company’s expanded, they’ve worked with physiotherapists to test and introduce a new line of therapeutic products including foam rollers to increase blood circulation and get rid of muscle knots.
There are also different sports tapes that help aid in sports recovery, such as K-Tape (Kinesiology Tape) used by athletes that help them stay active while recovering from sports injuries.
Support email: Philippe at info[at]plusfit.ca
Landish is an eco-brand based in Montreal that makes protein bars and sells jars of protein powders that are based around just three ingredients that boost energy through the day, strengthen the immune system and build strength.
The affiliate program pays a 10% recurring commission, has 30-day cookies and the products are sold as subscriptions without commitment – Customers can cancel anytime.
To help get the ball rolling on your commission, you’re provided with a coupon to give out to your network letting new customers get 30% off their first order. They get 30% off, you get 10% commission and the cookies last for 30-days. You’ll earn the 10% commission on all sales while the subscription stays active.
A media kit and affiliate tools, as well as sales tips, are provided by the team.
The Fit Track Dara is a body composition monitor and it’s used to give people more information about their overall health than a standard set of weighing scales can give.
The data from FitTrack’s Dara gives 17 health indicators covering everything from BMI, body mass, muscle mass, and body water percentage.
The FitTrack Dara is the signature product, has an app for android and iOS and can track data for up to eight users so entire families or groups of exercise buddies can use just one monitor.
The only people who can’t use this are those with medical implants like a pacemaker because it sends an electrical signal through the body to measure resistance against the body’s water content.
The FitTrack affiliate program is managed by Commission Junction and pays 12% commission.
There’s a 30-day cookie and promotional tools including discount coupons provided and there’s a dedicated affiliate manager for support.
10. Columbia Sportswear
Columbia Sportswear focus on clothing for outdoor activities including hiking and trail running and they cater to all ages. Families who like to take long strolls on frosty mornings will love this site.
As will anyone who needs technical sportswear to enjoy exercising outdoors.
The affiliate program is managed by AvantLink (Canada) and pays up to 10% commissions with the cookies set to 21-days. There is a product datafeed available, however, to be approved by Avantlink, your site needs to be developed and have valuable content.
Something they don’t want from affiliates is to pull in products and basically duplicate what’s already on the merchant website. This just means you can’t register a domain like “best hiking jackets” then use the datafeed to list a bunch of jackets in the outdoor hiking category.
Once you’re site’s developed with sufficient content…
You can (and should) email their affiliate manager before you submit your application firstname.lastname@example.org.
Jolyn is a fun brand and it shows on their website. They have bold colors of swimwear and training gear for gymnasts and athletes.
They are based in the US and ship to Canada. Their primary audience is women athletes and they have reps who are athletes, use the Jolyn sportswear for training and competing and host trunk shows across the US and Canada.
The affiliate program is managed by Rakuten Marketing and pays a 6% commission with a 10-day cookie period and there are product links for nearly 7’000 products.
They are upfront on their site about deliveries to Canada addresses stating it can be fast, or a couple of weeks. They ship fast, then keep their fingers crossed it arrives quickly without extra charges, which is a possibility.
Apply to the Jolyn affiliate program here. (login to Linkshare.com first)
12. Altitude Sports
Altitude Sports were the first e-commerce retailer in Canada to specialize in outdoor hiking. Over the years they’ve expanded the products they carry and cater to most outdoor activities including skiing, snowshoeing (walking in the snow) and outdoor running.
They stock products from over 300 brands and they have been known to have discounts on big-brand names during their site-wide sales that are never seen in other stores or online. Stay tuned to their newsletter so you know about upcoming events before they happen.
They also have a partner site, thelasthunt.com that’s the largest discount sportswear retailer in Canada. This is mostly their overstock and it’s sold with strict buying criteria that sales are final. No returns, no cancellation, no exceptions.
Altitude-sports.com has high-level customer support so the discount store is really for people who know exactly what they’re shopping for.
The affiliate program is for the Altitude-Sports.com website and pays a 4% commission with 7-day cookies on all products (there’s over 90,000) and coupons available too.
Sign up to the Altitude-Sports affiliate program here. (login to Linkshare first)