
Shoes are almost always a necessity these days. While many take them off indoors and perhaps in their backyard, you won’t see anyone walking down a busy street barefoot. When it comes to footwear, everyone has different needs and tastes. This is why shoe affiliate programs offer such earning potential – everyone needs shoes, and no shoes last forever.
From casual, to business, to dressing up, there’s a type of shoe for every style and occasion. This presents a fantastic opportunity to start an affiliate website, but you can’t just write about anything and everything under the sun. To be most profitable, you need to go after something specific.
Shoe Affiliate Websites
When it comes to shoes and finding a category to dedicate your affiliate website to, you have so many options. Different types of shoes serve so many different purposes so you can take your pick.
For example – heels. Plenty of women love heels, and many strive to own an entire collection, with some for all different occasions. Even within the category of heels, you have different types, styles, and purposes. There is more than enough out there to create an entire website about heels and where to find the best one.
Italian Heels is a good example of a great resource for Italian heels specifically. Pink Basis also has a fantastic collection of bold, bright heels that make a statement no matter where you go. The options here are truly endless, and you’ll be able to help all heel-lovers find exactly what they want.
You might also talk about heels as part of a broader site. One on women’s fashion, for example, would be a perfect place to highlight the different options for heels. Heels might also make their way onto a site that focuses on luxury goods.
Another possible option is to cater to those who value comfort and health above all. Such shoes could be very relevant for seniors or for anyone who finds walking a little difficult.
Happy Feet offers a line of sandals that use special orthopedic technology to provide natural comfort and relief for healthy feet. They do so in a way that emphasizes comfort and functionality while compromising as little as possible on style.
Your options within the shoe industry are vast, so you’ll no doubt be able to find an area you love. This means you can make a profit doing something you enjoy – it’ll hardly feel like work! The following shoe affiliate programs are a great place to get started.
Shoe Affiliate Programs
- Snipes
- Shoe Passion
- Keen
- Total Shoe Concept
- Lems Shoes
- SeaVees
- Shoe Zone
- Pink Basis
- Italian Heels
- Hotter
- Akira
- Happy Feet
1. Snipes

As one of the largest retailers of sneakers and streetwear in Europe, Snipes has plenty of high-quality products for you to choose from. They love the streetwear culture and are dedicated to shaping and developing it with unique and innovative products.
They began in 1998 and have grown to more than 200 stores, in addition to their online selection. They have products in all categories imaginable for men, women, and kids. They carry all major brands, such as Adidas, Converse, New Balance, and so much more. Their focus is on footwear but they also sell a variety of apparel and other accessories.
Once approved, you can join the affiliate program and learn all the details and start earning commission right away.
2. Shoe Passion

Shoe Passion is passionate about men’s footwear. They are dedicated to providing innovation, quality, and craftsmanship. They offer multiple styles and types of shoes, including formal, contemporary, trainers, boating shoes, loafers, exotic shoes, and more.
In addition to quality products, they promise to deliver a quality experience. Their craftsmanship is unique, their production is sustainable, and their leather is environmentally friendly. They operate with clear and transparent values and standards, with a 30-day exchange policy on all shoes.
Affiliates can earn a 12% commission rate on all sales with a 30-day tracking cookie. Their outstanding quality means higher prices, which equal great earning potential.
3. Keen

Keen has created an innovative shoe that combines a traditional sneaker with a sandal. It’s perfect for those who love being outdoors and want something flexible, breathable, secure, and durable all at the same time. They have also focused on several causes and charities, to which they dedicate a lot of their time and money.
In addition to their unique hybrid product, they have a whole line of outdoor shoes, boots, and other footwear for men, women, and children. They even have several waterproof options for those who like to be in and around the water. They also have a small collection of clothing, socks, and other accessories to go with their shoes.
4. Total Shoe Concept

Total Shoe Concept was created by three passionate people with more than 40 years of combined experience with shoes, materials, and manufacturing. They’ve lived and worked all over the world, giving them a wide perspective and fantastic knowledge when it comes to materials and sourcing.
They have put this experience and knowledge together to create a helpful database for everyone else in the shoe industry. Staying on top of new trends and technologies in footwear is important, but manufacturers can’t always keep up. Total Shoe Concept will connect you to the ones that can.
The database operates on a subscription basis, meaning affiliates can earn a 25% commission on the yearly fees when they refer a new member.
5. Lems Shoes

Lems Shoes was founded when it’s creator grew frustrated in his search for a shoe that fit the shape of the foot in a natural way. He began by studying his favorite running shoes and recreating them without any of the excess, unnecessary material.
After many years of research and experimentation, the first pair was finally created in 2011. Since then, the company’s creator has never stopped innovating, and more models and styles are always coming out. Today, Lems has many different pairs of both shoes and boots available for men and women.
The affiliate program offers a base commission of 8% and a 45-day tracking cookie. Their conversion rate is around 3.3% and their average order value is $130.
6. SeaVees

SeaVees strives to create a high-quality line of shoes that are casual, traditional, simple, and timeless all at the same time. They believe that maintaining this approach allows you to be comfortable and be yourself at the same time without compromising style or versatility.
Their styles and colors are such that they can be paired with all kinds of outfits for many different occasions. They have categories for men, women, and children. Their main shoe is plain and comes as both a slip-on and lace-up. If you want something slightly different, they do have seasonal collections you can check out.
Affiliates can earn a commission on all their sales once approved for the program, with access to regular contests, promotions, and incentives.
7. Shoe Zone

Beginning back in 1980, Shoe Zone has grown into a huge retailer of shoes, selling about 20 million pairs every year. Currently, they have over 450 retail stores for you to shop in, as well as their comprehensive website, where shoes are broken down into specific categories to make shopping easy.
They aim to provide customers with a wide variety of high-quality products at reasonable prices. They also work to train their staff well in order to provide the best possible shopping and customer service experience. Lastly, they are socially conscious, recycling all they can and using environmentally friendly lighting while donating some of their profits to various charities. Their focus is on shoes, but they do carry a variety of other clothing and accessories to go with them.
Affiliates can earn a base commission of 7%, and there is an inventory of more than 2,300 products to promote. For those who perform very well and have a large audience, they offer private, increased commission rates.
8. Pink Basis

Pink Basis is a women’s clothing store that offers a wonderful variety of girly products. Their staff works hard to stay on top of fashion news and trends, ensuring they always have the newest and best things available for their fashion-forward customers.
They offer all kinds of clothing and accessories in addition to their huge line of beautiful, unique shoes. They have some of everything that a woman could potentially want – flats, heels, boots, wedges, platforms, sneakers, sandals, and so much more.
The affiliate program offers a 5% base commission with plenty of incentives and an average order size of $90.
9. Italian Heels

Italian Heels focuses on providing only the best Italian-made high heels to their customers. Each model and style is unique and hand-crafted by only the best Italian artisans. The raw materials are sourced and chosen carefully, with special attention placed on quality.
They also work hard to provide these premium quality shoes at the best possible prices. They can do this, in part, because they operate exclusively online. They offer many different styles of shoes, including pumps, boots, platforms, sandals, and more.
Affiliates can earn a standard 10% commission on all sales.
10. Hotter

Hotter’s main goal with their products is to provide their customers with footwear that is both comfortable and stylish. Their Comfort Lab works hard all the time to stay on top of trends while keeping comfort a top priority. They combine innovative features with high-quality British craftsmanship to achieve their goal.
They have all kinds of styles, including sneakers, sandals, slippers, boots, casual shoes, active shoes, formal shoes, walking shoes, and so much more. They have styles available for both men and women. They also sell accessories separately, such as insoles, socks, shoe care, clutches, wallets, and purses.
The affiliate program offers a commission between 3-7% with a 7-day tracking cookie. They also run many promotions and incentives to help you make more sales.
11. Akira

Akira began in 2002 as a small women’s boutique in Chicago. Today, they’ve expanded to 32 physical stores with a full line of women’s clothing, accessories, and footwear. They try to offer as much of a variety as they can, with a focus on trendy, statement pieces.
They offer a huge range of shoes, from sneakers, sandals, flats, and all kinds of heels to choose from. They have grown a reputation as the store to go to if you want to make waves at a party. This is because of the bold, daring, and trendy nature of their style. In addition to their own line, they carry a number of brands such as Puma, Fila, Adidas, Reebok, and more.
Affiliates can earn an 8% commission rate with a 15-day tracking cookie.
12. Happy Feet

Happy Feet focuses on providing shoes, clogs, and sandals that focus on health and comfort. They aren’t necessarily the most sleek and stylish, but they offer many health benefits if you’re struggling with your feet and other associated issues.
Their appearance is simple and neutral while providing the comfort you’re after. Their popular massage sandal features their popular orthopedic technology that contours to the shape of your foot, supporting all arches and your shape evenly. They also carry a variety of sneakers and Birkenstocks for those who want something more traditional.
The affiliate program offers a base commission of 8% on all sales.