Say you have a website focused on either crafts, woodworking, home decor, or any other do-it-yourself project, then it’s important to find an affiliate program that works for both you and your visitors. You want to choose the programs that are reputable, trusted by the masses, and fits in flawlessly with your content.
If you personally buy your tools, crafts, or other handiwork material, then you should consider directing them to a store you can vouch for and would personally recommend. In this post, we’ll be looking into some of these best e-commerce shops and retailers to help you in your marketing journey and spur new ideas for monetizing content.
I understand just how quickly and largely the DIY niche is growing, which is why I decided to go out and hunt down some of these interesting affiliate programs one my own; many of which, I think have the potential to fit in nicely with many of your DIY websites. And, if you’re ever in a rut or need help with the start or growth of your website, then check out my top recommended course. Without further or due, here are my top ten programs for the DIY, crafts, & woodworking niche!
10. VINYL EXPRESSIONS
If you have a huge portion of your website dedicated to paper cutting and vinyl, then consider trying the shop over at Expressions Vinyl. Offering everything from adhesive vinyl, heat transfer vinyl, vinyl packs, and tools and accessories for your cutting machine, this could be a great fit for those in the vinyl cutting niche. More importantly, the website doesn’t only offer a shop to browse through, but plenty of awesomely helpful articles, how to tutorials, help with vinyl, and new project ideas. Using a cutting machine isn’t always so easy, which is why Expressions Vinyl can certainly come in handy as a great resource to link out to. The affiliate program integrates a 30-day tracking cookie with your link and a commission rate percentage, which isn’t fully disclosed. You can sign-up through ShareASale, or directly through their website.
9. FIRE MOUNTAIN GEMS
For those in the niche of crafting, creating, and designing new pieces of jewelry, we found the perfect affiliate program for you here. Believe it or not, but the Fire Mountain Gem website is huge with its 1 million monthly audience. Selling all kinds of wholesale beads, jewelry supplies, and more, Fire Mountain Gem is a go to stop for everything DIY & jewelry related. So if you’re audience is into designing their own pieces or you know of a way to implement and recommend some of Fire Mountain Gem’s finest products, then you can register for their affiliate program here. The company offers a standard 6% commission on all sales, a 30-day tracking cookie, and a ton of awesome creatives and banners for you to use on your site.
8. GRAHAM & BROWN
One reason I really like Graham & Brown is because of the site’s sole focus on wallpapers. It doesn’t sell anything besides a whole assortment and array of high-quality designs and wall paper art. For many of you who have a DIY & crafts website with a focus on interior and home decoration, then Graham & Brown could be a perfect fit. While its popularity certainly stems from the UK population, its presence is also noticeable in the US as well. With Graham & Brown there is no kind of wallpaper or wall art you simply cannot find. So why not integrate a few wallpapers you love in your next interior decorating tutorial? Here’s their affiliate application just in case, and for those wondering, commission rates are set at 6% with a cookie duration of 30-days.
If you’re looking to make some potentially serious commissions, then one affiliate program you need to look at is the Printcious affiliate program. With one of the most generous commission rates, Printcious certainly knows how to treat its affiliates. Most importantly, is the fact that every product in their shop is DIY & craft related, many of which make for the perfect gift. Providing a top-notch user experience, Printcious allows its visitors to create t-shirts, mugs, cushions, cases, puzzles, and more, while customizing each product and design to their liking. The site’s affiliate program offers a 25% commission on all products and offers a 60-day tracking cookie for visitors.
What better way than to promote your own DIY products than from the website DIY.com itself? As one of the largest e-commerce retailers in all of the UK, reaching millions of people per month and worldwide, you can bet on the fact that this is one of the go to websites when it comes to anything dealing with DIY. Whether its tools for decorating, gardening, building, or any other outdoor home-related projected, DIY.com will prove to be useful when it comes monetizing content. Perhaps its only drawback is its lower than average 1% commission on sales. Given its wide recognition however, using DIY still has the opportunity to garner more sales as a result of its trust and reputation. Definitely worth a try, and if you are interested you can always complete and send a quick application found on their site.
5. KIWI CRATE
Within every affiliate program post I create, I always like to add something fun, and for this particular one, I simply could not wait to introduce the Kiwi affiliate program. This particular website has loads of visitors coming to the site (nearly half a million every month) so you know something of quality is being offered here. What really makes the Kiwi site so special is a result of the one product they offer – the Kiwi Crate. This is a package sent to your home every month and is meant to get your children’s hands on some fun DIY & craft projects. Users can select the perfect brand most suitable for their kids and age. You’ll also find new crates being launched from time to time. Not only does this make for the most perfect gift ever, but gives you an opportunity to earn additional money with your website. This is a result of their affiliate program that not only offers 15% in commission for shop orders, but $10 to $20 for subscription orders. Check out more details here!
If a large portion of your website is dedicated to scrapbooking and crafting paper, then you’ll love what scrapbook.com has to offer. As the largest scrapbooking website in the world, they not only offer featured products and specials and over 250+ of the biggest brand name products, but also courses in scrapbooking as well. Classes range from cardmaking, organization, albums, product tutorials, and more. With over 50,000+ products in total, the Scrapbook affiliate program offers a 30-day conversion tracking cookie, affiliate management team to help you, monthly giveaways, and more. They even go as far to pay DIY & craft bloggers for sharing their own pictures, projects, and layouts on scrapbook.com. Sounds like a great way to kill two birds with one stone and a way to get yourself immersed in another niche-related community. Current commission structure is not currently listed on their application, but will be sent to you once your Scrapbook affiliate application is approved.
3. HOME DEPOT
As one of the absolute largest retailers in the US, implementing products you recommend from Home Depot could be a wise choice, especially for those individuals who are also in the woodworking or other related niche. With a section entirely built and dedicated to DIY Projects & Ideas (e.g. DIY Workshops, DIY Bath Projects, Organic Gardening, and DIY Appliance Repair), Home Depot is definitely a retailer that makes sense and one I would personally enjoy integrating into my own DIY site. Current commission rates on products is 3% on products, mobile, and in-store pick-ups with an opportunity to earn more, with more sales. The Home Depot affiliate program can be registered through the CJ Affiliate Network, also found on the Home Depot website.
You know one thing many DIY enthusiasts love? Classes..! Completing that next DIY project or craft isn’t always an easy task and so many individuals are constantly looking to up their DIY ‘game.’ So instead of always promoting this product and that, why not recommend a course as well? Here’s a great website I found just for that, which reaches millions of visitors per month as a result of the many DIY courses, this lovely DIY website offers. From learning how to be a quilting expert to sewing, knitting, crocheting, baking, arts, and more, Craftsy’s affiliate program could be just what you’ve been looking for all along. Affiliate commissions and tracking cookies vary with the course and product being purchased, but can be registered with directly through their website, or the ShareASale Network.
With nearly 200 million visitors, each and every month, incorporating Etsy into a DIY & crafts website couldn’t make anymore sense. As one of the most recognized handmade crafting websites, Etsy has turned into a global phenomenon, making its presence in nearly every corner of the website, Pinterest included. So why not? Why not recommend some of your most favorite handmade items and crafts by your favorite Etsy designers, not only supporting them in the process, but for also growing your brand and making sales in the process? Etsy should hands down be a top contender for a large portion of DIY websites, where including Etsy products would almost look second nature. Commissions, paid out on a monthly basis, varies from 5% to 7% per sale and also uses a 30-day tracking. Here is where Etsy’s affiliate application can be found.