Since marijuana was legalized, a growing number of Canadian weed affiliate programs have sprung into the market.
There’s also no shortage of related opportunities for affiliate marketers to monetize their websites.
Just in 2018, Canadians spent $1.6 billion on legal weed. That number will be up this year as edibles are now legal too. As are plants (up to 4 per household) in all provinces.
People smoke weed and make all sorts of edibles for very different reasons. For some, it’s for pain management, for others it’s for relaxation.
Think through the different reasons people turn to weed and you’ll find there’s no shortage of niche ideas to get started.
To get the ball rolling, consider these…
Website Ideas for the Weed Industry
- Weed for seniors based on stats from US data of lower prescriptions for three main conditions.
- Pain management
- Weed accessories including bongs, papers, novelty ashtrays, and herb grinders
- A recipe website for people who want the weed experience but don’t want to smoke
- Dry herb vaporizers for people who prefer a smoother toke
- Build a niche site teaching people how to grow weed. Instead of focusing on weed strains and THC levels available, you’d be promoting weed seed affiliate programs.
…You’d also be making more commissions on all the grow equipment needed because it is a subset of the gardening niche.
12 Weed Affiliate Programs for Canada
(real ones that pay money; not loyalty schemes that send you products for referring friends)
- Namaste Vapes
- Weed Smart
- Sensi Seeds
- Blue Plus Yellow
- Toronto Cannabis Seeds
- Dorm Grow
- The Grow House
- Green God
- Wizard Puff
- Smoke Cartel
- THC University
1. Namaste Vapes
Namaste Vapes has a strategic distribution network with five warehouses around the globe and plenty of ways for you to promote the brand.
You can become a drop shipper, wholesaler, or take the easier route and become an affiliate partner.
The website sells high-end vaporizers and they pay affiliates 10% commission using a 15-day cookie.
There’s also a 5% commission option for coupon affiliates.
With over 2,000 products in their datafeed, it won’t take long to add a functioning store to your site.
To help you get up and running and keep growing, they provide a dedicated affiliate team, regular promotions, and creatives.
Payments are made monthly on the 20th.
2. Weed Smart
The Weed Smart affiliate program is unique in that they take the loyalty approach with their affiliates. They pay you cash and send you free products.
Once you reach $100 in sales, you’ll be sent 4 different types of flowers, a couple of edibles and a grinder. The freebies are valued at $100 but it is subject to change.
For video reviewers, perhaps posting on TheWeedTube.com (because you can’t do weed reviews on YouTube) the Weed Smart affiliate program could be a good fit.
Commissions are 7.5% and the cookie duration is 30-days.
Payments are paid by e-transfer in the first week of the following month.
If you’re in Canada and spend money on weed, you can also swap your earnings for products to get your weed for free. It’s an option though and not a requirement.
Cannibismo stock a wider range of weed products than most Canadian MOM (Mail Order Marijuana) dispensaries, catering to all types of weed users.
Edibles include weed-infused chocolate and various candies and there are also topical ranges of ointments and creams.
For the smokers, they do pre-rolled packages and they stock popular flower strains of Sativa and Indica as well as hybrid strains.
There’s also concentrates of oils and hash.
As an affiliate, earnings start at 5% for volume sales up to $5,000 per month, then tiered based on sales volumes up to a total of 11% for $50,000+ sales per month.
The base rate is lower than most but with a wider selection, the order values should be higher. Cookies are set to 30-days too.
4. Sensi Seeds
Sensi Seeds are a global brand that started in Amsterdam over 30 years ago and today, they’re the most dominant seed bank in the world.
They have three online assets – Hashmuseum.com, Hemp Flax and Sensi Seeds. By 2016, their online sites had reached 10 million unique views.
Producing how to grow your own weed tutorials and promoting the Sensi Seeds should get you high conversions.
The cookie window is shorter than some at just 14-days, however, they do pay you a minimum 20% commission rising to 30% for volume sales.
They also sell CBD products that pay 17.5% commission so if you’re already promoting other CBD affiliate programs, this could be another option to add to your mix.
The minimum payout is $100 and there is a dedicated affiliate support team on hand.
5. Blue Plus Yellow
Blue Plus Yellow is another MOM dispensary that pays a flat 10% commission across all their products. It’s double the base rate of Cannibismo but it doesn’t increase with sales volumes.
Two new categories here you could venture into is weed for pets and hashish, which has a higher percentage of THC.
For the grow your own niche, there will be people interested in using the kief collected from a 3-part grinder with a kief catcher who would want to turn what would be wasted product into smokable hash.
Blue Plus Yellow doesn’t sell bongs, grinders or vaporizers. Just the weed products ready to use.
So whenever a promotion is run for weed smoking equipment, this would be a good email follow-up to sell weed that’s ready to use.
6. Toronto Cannabis Seeds
Toronto Cannabis Seeds are a seed bank based in Toronto, Ontario, and stock all the major strains as well as their own breeds.
They have been breeding marijuana seeds for 15-years and been involved with various partnerships with other weed growers in Toronto.
Online sales began just a couple of years ago selling seeds for medical marijuana.
Affiliates earn 20% commission on seed sales and if you recruit other affiliates, you’ll earn another 5% sales commissions of what would essentially be your downline.
Payments are made on the 20th of the month and there’s a minimum payment threshold of $100 CAD.
Note: Quebec Cannabis Seeds are the same company with a separate affiliate program that’s the same as above.
The seed bank market is highly competitive and it looks like this company is trying a local SEO approach. Either of these affiliate programs could be suited to local online communities of marijuana growers.
7. Dorm Grow
Dorm Grow is a US company that ships a variety of grow lights internationally.
The lights from Dorm Grow are full-spectrum and proven to grow healthier and larger yields.
In the more northern parts of Canada where there’s less full sun per day, growers will need energy-efficient full-spectrum lighting.
When you refer people to Dorm Grow, you earn an 8% commission, which is high for any electrical equipment. But, there’s a 90-day wait because customers have a 90-day money-back guarantee.
That said, the cookie is also 90-days.
8. The Grow House
TheGrowHouse.ca is a Mail Order Marijuana dispensary that runs a compassion program for medical patients.
For those with a medical card, whilst it isn’t needed to buy weed from the Grow House, a copy can be uploaded for customers to join their compassion club, which qualifies them for discounts.
In other words, if your niche is health-related (weedoutinsomnia.com) there’s a better chance your audience would get better pricing here.
They sell a wide range of weed strains and have a few monthly subscription boxes available ranging from 28 grams per month right up to 50 grams per month.
The affiliate program is privately run and only open to Canadian residents.
The commission rate is 15% and you need to be 19 years old to register on the site.
9. Green God
The Green God website is where people can buy shatter weed, which has the highest cannabinoid content, usually over 90%.
There are other common flower strains, edibles, topicals, hash, as well as bags of keif but the most heavy-hitting weed will be found in the shatter category.
Everything else the store has is likely to be found on other dispensaries with better pricing.
There is a deep-linking functionality and each sale pays a 10% commission.
The minimum payout threshold is just $20 and payments are made twice a month.
Banners are provided and there’s also an affiliate support team on hand to help if you need it.
10. Wizard Puff
The Wizard Puff website is a head shop that sells all the gear cannabis connoisseurs love.
They stock everything from stash jars, vaporizers, glass pipes, bubblers, 4-part grinders, LED grow lights and even Rosin presses for home growers who want the purest cannabis extracts.
Wizard Puff use Refersion to manage their affiliate program. Commissions are 10% and they have a 60-day cookie.
11. Smoke Cartel
Smoke Cartel is based in the US but they do ship to Canada. Similar to The Grow House, Smoke Cartel has monthly subscription packages, only cheaper and with four price points.
Prices start at $14.99 with their Boss Box costing $79.99.
In addition to a box of goodies being sent every month, when people keep their subscriptions active, they get ongoing discounts in the store.
Smoke Cartel stock just about anything you’d need for weed, apart from the weed.
Affiliate commissions vary between 7% and 12% and there’s deep linking functionality letting you point your users to the specific page for something they need.
Like a replacement downstem for a broken bong. They do a lot of parts too.
12. THC University
The THC University is as it sounds, an online school to learn about marijuana, only a whole lot more.
This is suited to growers so if you’re taking the angle of showing people how to grow weed, this would be a good match.
Payment options for students enrolling are $50 monthly, $135 quarterly or $240 for a six-month membership.
All the plans pay affiliates a flat fee of $25.
Once someone passes the exam on THC University (90% pass rate needed) there’s an option to access their cannabis job board.
This opens up your niche marketing opportunities to a variety of freelance markets for creatives such as graphic designers, web designers, bloggers, journalists and even for semi-experienced gardeners to open new money-making opportunities in the cannabis industry.