Business websites providing training for startups or marketing advice, or membership sites specializing in business growth could boost their revenue by joining business coaching affiliate programs that align with their audience.
The range of services and training products is broad as there are multiple angles you can take with business coaching. Affiliate programs can be suited to startups, marketing activities specifically for consultants, right through to dedicated aspects of the business including sales coaching.
Research from IbisWorld shows the business coaching industry is worth an estimated $15 billion. Just in the US, there were 53,884 coaching businesses operating in 2019.
Only a small fraction of those companies use affiliate programs for lead generation and to sell some pre-bundled business training packages geared toward middle and senior management.
A few select programs are listed below. Most business coaches operate independently or as a small firm. There are no dominant players in the industry. Of the 50,000+ coaching businesses, none have a market share greater than 5%.
These stats make it an attractive industry for those with business experience to gain certification or accreditation, build consulting experience, and set up their own business coaching practice.
Business coaching services are specifically geared toward market segments such as small business coaching, and executive management coaching for middle and senior executives.
There are also coaching services for change management within organizations. This is usually for advice and implementation of change management to boost workplace morale among employees.
- Life coaches could partner with brands to provide expertize to clients who need a certified and experienced business coach.
- Software review websites could include business coaching software programs used for lead generation, email marketing, client scheduling, and automating marketing activities.
- Provide training resources on how to build a blog into a business and partner with business startup coaches, tax assistance, and legal compliance services.
- Build a platform focused on leadership as it is that audience that’s most likely to engage with business coaches.
- Entrepreneur blogs can enter the coaching space by focusing on the values of coaching, which include mentorship, anxiety reduction for business owners, self-confidence, personal satisfaction, goal-setting, and achieving a salary increase without sacrificing family time.
12 Business Coach Affiliate Programs
- Kathy Caprino
- Thrive Boards
- Sales Coach
- Tony Robbins
- Impact Coaching
- Marie Forleo B-School
- Coach Glue
- My Corporation
- Coach Training Alliance
- Brian Tracy
1. Kathy Caprino
Kathy Caprino is a career coach for women. The training and consulting services focus on empowerment, passion, confidence-building, and female entrepreneurship.
The website has different training and consulting services. Some are focused on executive leadership, others on career development.
There’s also a certification package for professional coaches who want to up their game.
The affiliate program is run privately, pays up to 30% commission and payouts are paid monthly to PayPal when earnings are above $50.
All the programs offered have a 30-day refund policy so commissions are paid 60 days after your referrals purchase any of the programs.
2. Thrive Boards
Thrive Boards is a goal-setting and collaboration tool. It can be used by business coaches, team leaders, business managers, and individuals.
Setting goals is important to every business, regardless if it’s a single-person business, a small team, or entire departments in enterprise size businesses.
The Thrive Boards affiliate program is suitable for small business coaches and executive coaches who can use the software to assist in coaching clients.
The affiliate program pays a 10% recurring commission for each client who signs up through their referral link. Each referral also gives coaches access to the portal to share with their clients.
The minimum payment threshold is $25 and commissions are paid monthly.
3. Sales Coach
Business coaching services span multiple areas but one important one is sales.
Sales coaching could be a service suited to business owners needing to improve their processes but it’s also a service that sales professionals use. Those include sales managers, regional managers in larger organizations, and solopreneurs who need to improve their sales process.
The Sales Coach affiliate program pays per lead and per sale and uses a 60-day cookie. They pay $1 per lead and if your referrals convert within the 60-day window, the commission is 20% of the sale price.
4. Tony Robbins
Tony Robbins is a well-recognized name and consistently tops the leading names in the self-help category.
Most people are familiar with Tony’s seminars and talk shows, however, asides from life coaching, the store also have resources for business coaching and business results training.
The affiliate program is managed by Commission Junction with support and marketing material provided by AffiliateManager.com.
The commissions range between 10% and 15% on product sales and ticket sales to events. Cookies are set to 45-days and there is a bonus of $300 paid for sales volumes over $40,000, which is possible considering most training packages are priced over $500.
5. Impact Coaching
Impact Coaching runs an affiliate program for business coaches who are either already certified or in the process of becoming certified with the International Coach Federation or The Association of Coaches.
Business coaches work independently as an affiliated coach of Impact Coaching. The service is for business coaches to reduce their marketing spend. They provide all the tools needed to acquire clients and close sales through their system.
Once the sales are closed, affiliated coaches are paid up to an 80% revenue share of coaching fees and 20% commission on assessments and referrals to other members.
Rather than a direct affiliate program, this is more of a networking opportunity or an agency proposition where coaches pay a fee to leverage the tools they have and their network.
The affiliate program for Impact Coaching is best suited to certified business coaches struggling to get qualified leads.
6. Marie Forleo B-School
The Marie Forleo Business School is primarily for female entrepreneurs.
The program only opens for enrollment once per year and it is a high-ticket program costing $1,999 with affiliates earning $999.50 per sale.
All affiliate applications are vetted and a lot are likely to be rejected.
The team prefers to work with past students who have been through training and coaching by Marie Forleo. That could be either the B-School or the other copywriting course – The Copy Cure.
The team is also open to working with others familiar with the brand, whether that’s through the MarieTV on YouTube or other social media platforms.
The most important aspect they look for in affiliate partners is brand alignment. Honesty and integrity with a high value on ethics.
A range of pre-launch material is provided to affiliates with payments paid 45-days after enrollment closes.
Libabun.com is a UK-based business consulting and coaching business specializing in Keap CRM and LivePlan.
The target audience is small businesses and startups. The business coaching can be one-on-one with the founder Neil Sinclair, online business coaching or group coaching either online or a weekly meetup in Milton Keynes, UK.
The affiliate program is privately run and pays 20% commission on any sales, whether that’s one-on-one coaching, business development planning, growth audit services, or any of their other development programs designed for small business growth.
8. Coach Glue
Coach Glue is a content platform that sells Private Label Rights (PLR) content geared specifically towards coaches in various sectors including business coaches. PLR just means is the content is pre-written and sold as-is to multiple customers.
The material can speed up content creation but it is designed to be edited. It’s a faster way to create content rather than starting from scratch.
The Coach Glue website is run by Melissa Ingold and Nicole Dean who have been providing this type of content to coaches since 2010.
The affiliate program is privately run using the Infusionsoft software. They use lifetime cookies and pay 50% commission on each product sale and 30% commission on subscription plans with payments made weekly.
To be eligible for the Coach Glue affiliate program, you should have experience with affiliate marketing and already have an established business with your own website.
9. My Corporation
My Corporation is a part of the Deluxe brand that provides a range of business services. Many of the services have affiliate programs listed on the Sharesale.com network and Commission Junction.
The My Corporation affiliate program is best suited to business coaches specializing in startup businesses as they can earn commissions when clients use the filing services to set up LLCs and corporations.
Progressing from startup to focus on growth, additional affiliate programs are listed at www.deluxe.com/affiliate.
The My Corporation affiliate program uses a 60-day cookie and pays up to 10% commissions.
Thryv is a cloud-based CRM best suited to any type of consulting practice including business coaches.
For websites focused on SaaS solutions for management consultants and owner-operated consultancies, the Thryv.com affiliate program could be a good match.
The CRM includes appointment scheduling, billing, invoicing, contact management, lead scoring, social media management, and reputation management.
Essentially, much of the busywork that business coaches need to manage can be simplified with the software.
The Thryv.com affiliate program uses a 90-day cookie and pays $10 per qualified lead which is when someone opens a free demo account.
When a referral buys within 90 days of opening a demo account, affiliates are paid $1,000 commission on the sale.
11. Coach Training Alliance
Coach Training Alliance is a training platform for coaches to gain industry-recognized accreditation.
In the coaching industry as a whole, it is self-regulated, however, professional coaches tend to focus on CPD (Continual Professional Development).
The most recognized authority for coaching is the International Coach Federation. (CoachFederation.org)
The Coach Training Alliance website provides ICF certified training for business coaching, including the training needed to attract and retain fee-paying clients. So the training is for both coaching lessons and developing marketing skills to attract clients to grow a coaching business.
For those looking to become a coach, there are three fields you can promote.
- Business Coach Certification
- Life Coach Certification
- Yoga Coach Certification
The Coach Training Alliance affiliate program is managed on the Shareasale.com network, uses a 1-year cookie, and pays 15% to 50% sales commission depending on the product.
12. Brian Tracy
Brian Tracy is considered a household name in the field of self-development, however, his brand caters to business development too. After all, CEOs need to learn leadership skills to drive business success.
While there are business coaching tools available such as business plans and other resources, the affiliate program only covers a few products.
Each could be ideal for business coaches to refer clients to for specific skills development including:
- Time Management skills through the “Maximum Productivity” program
- The “Power of Personal Achievement” would be suited to both business coaches and anyone in mid to senior management.
- “21st Century Sales Training for Elite Performance” would be a good candidate for coaches to refer to sales professionals who are looking to modernize their sales and marketing.
The Brian Tracy affiliate program is available on Commission Junction or you can partner with the brand privately.
CJ.com is suited to affiliates looking for text links and banners, whereas, partnering privately is for affiliates who want to run email campaigns or other special promotions such as a webinar.