The entertainment and media industry is huge and global, but much of the events play out locally. There are local, national, and international entertainment affiliate programs you can use to monetize a fun blog or a local events directory website.
The industry as a whole is diverse and covers anything people do in their spare time for relaxation, fun, and recreation. There can be a crossover between hobby stores and entertainment.
For some people, they love nothing more than chilling out with a movie night, whether at the cinema or streaming from home, for others, it’s attending theater shows.
Affiliates can choose to focus on the consumers of entertainment or show makers. Promoting ticketing software providers to performers is one example of how to monetize a site that helps performers make a living from what they do.
On the consumer side, there are vendors that negotiate deals for consumers and package them into local bundles of discount vouchers ranging from discount entrance tickets, 2-for-1 meal deals at restaurants, half-price go-kart tickets, or discounts on indoor bowling for families.
Whether you’re targeting performers, show attendees, or general consumers, you are likely to find it easy to build a following at a local level, but if you don’t want to do that, the most profitable will be for entertainment venues in tourist hotspots, such as Las Vegas, the Grand Canyon, New York, Australia, and other popular destinations.
Entertainment Website Ideas
- Local restaurant directories
- Pit bikes and quads are a popular outdoor activity that could see you provide tutorials on tuning up bikes, performing engine repairs, and promoting supplies and products to upgrade pit bikes and ATVs (all-terrain-vehicles).
- Fans of stand up comedy could focus exclusively on promoting comedy clubs and training programs for stand-ups
- Dancers and dance teachers can partner with dancewear stores to promote discount apparel to both dancers and dance class teachers.
- Community theaters and drama clubs that don’t have scriptwriters need a good supplier of scripts
- Some hobbies can be classed as entertainment rather than a sport, such as fishing and snooker, which are only a sport when participants compete. Plenty of people participate in sport as a recreational pastime.
12 Entertainment Affiliate Programs
- Stage Plays
- Killer Motorsports
- Musician’s Friend
- Beyond the Barre (USA)
- Entertainment Earth
- Artist’s Edge
- The Entertainment Benefits Group
- Puzzle Master
1. Stage Plays
Stageplays.com is an online resource for community theaters to purchase scripts for their plays.
The affiliate program would be suited to anyone with an active audience interested in performing arts, bloggers who are networked with drama groups, or perhaps churches as they have manuscripts for Christmas plays too.
Among their genres are musicals, Christmas nativity plays, youth theater scripts, and educational books about all things theater including writing music for theater performances.
The Stageplays affiliate program is privately run and pays a 10% commission with payments paid monthly either by check or to PayPal.
2. Killer Motorsports
The popularity of MotoCross has increased demand for a range of off-road vehicles including ATVs (All-Terrain-vehicles), pit bikes, dirt bikes, go-karts, scooters, and off-road motorcycles.
Killersports.com sells a range of off-road vehicles from leading manufacturers including Coolster, Tao Tao, and BMS, all reputable names in the Motorsports industry.
The affiliate program is managed using the Avantlink.com network, pays 5% commission and uses a 30-day tracking cookie.
3. Musician’s Friend
Musician’s Friend is owned by Guitar Center, which is the biggest guitar retailer in the US. Guitarcenter.com has an affiliate program (roughly 40,000 items) but the Musician’s Friend store has a wider range of instruments extending beyond guitars.
Products you can earn commissions on include DJ mixers, equipment for recording studios, brass, and woodwind instruments for bands and orchestras, and PA speaker systems that could be promoted to live entertainment venues.
The Musician’s Friend affiliate program is managed by Commission Junction, pays a 4% commission and uses a 60-day tracking-cookie.
Sign up at CJ.com (advertiser ID: 1496477)
Entertainment.com would be ideal for those in the travel industry promoting local city guides, or for local deals websites.
They sell books of vouchers for local venues and retailers, or customers can subscribe to a digital discount package.
Deals are available for most states in the US and across Canada, ranging from 2-for-1 entry tickets, discounts at local restaurants, cinema deals, and more.
The affiliate program is managed by Commission Junction, pays a 15% revenue share and uses a 7-day tracking-cookie.
Sign up at CJ.com.
Bookeo is a cloud-based appointment booking software that would be ideal for local service businesses.
Rather than join the masses promoting the few businesses with referral programs to help ob-board new customers, you could focus on the B2B side by helping chef’s get set up for local culinary classes, yoga retreats to start taking bookings online or help events companies like escape room providers and tour operators get their website set up to accept bookings.
The Bookeo affiliate program is for B2B affiliates and it pays a 20% recurring commission for the first 12-months of your referrals fees.
Online referrals have a 30-day cookie or alternatively, give your username to friends and associates (such as web design or consulting clients) and they’ll get a 30-day free trial and you’ll earn the commission once they subscribe after the trial period.
Sign up at Bookeo.com.
6. Beyond the Barre (USA)
Beyond the Barre (USA) is a dance and fitness apparel store based in New Jersey, USA. It’s owned and operated by Danielle Hernandez, a 30-year professional dancer and dance teacher.
The store is a boutique that caters to a range of specialist supplies including dance attire, cheer apparel, ice-skating outfits, gymnastic apparel and clothing suited to yoga.
A number of dance classes and gymnastic students will need dancewear for their shows. Depending on the dance group they belong to, some may buy the attire in bulk to save on costs, whereas others might instruct their students to supply their own costumes.
Promoting to youth clubs, groups, and dance theaters could be a way to maximize the potential of dance boutique store affiliate programs.
The Beyond the Barre (USA) affiliate program is managed by Refersion.com, uses 30-day tracking-cookies and has a tiered commission structure.
- 5% for the first 100 sales
- 6% for volume sales of 101 to 500
- 7% for 501 to 2,500 sal3ees
- 8% for sales over 2,500 per month
7. Entertainment Earth
Entertainment Earth is one of the largest collectible suppliers. They are a well-known brand in the action figure, toy, and collector industry and regularly attend the San Diego Comic-Con conference – the largest in the industry attracting over 100,000 attendees every year.
The store has a category dedicated to the National Entertainment Collectibles Association (NECA), which represents all the major brands and franchises across the TV, film, and gaming industries.
The Entertainment Earth affiliate program is privately managed, uses a 60-day tracking-cookie, and pays from 7% to 10% commission if you choose to be paid in cash.
There is an option to earn store credits, for which they’ll pay 10% to 15% depending on your sales volumes.
For some, LEGO is a toy to keep the kids amused for hours; others love the brand for the creative hours of entertainment people can have with LEGO blocks.
As you’d expect for this audience, most have kids, or they’re buying for grandkids, but surprisingly, some customers buy LEGO products who don’t have kids. Some are adult collectors and spend big – like $14,500 for a LEGO brick made of 14-Carat gold.
The affiliate program is listed on Linkshare.com and pays a 3% commission using a 7-day cookie.
Sign into Linkshare.com and search for “Lego Brand Retail, Inc”. If you don’t have an account, register for an affiliate account at Rakutenadvertising.com.
9. Artist’s Edge
The Artist’s Edge website has business training packages for artists and musicians. It’s run by Debra Russell, a Certified Business Coach.
The products included in the affiliate program are the CDs and digital download products and the Artists Marketing & Business Academy, which is subscription-based, paying a 25% recurring commission.
In addition to the affiliate program, there are also one-on-one coaching services sold but those aren’t included in the affiliate program.
10. The Entertainment Benefits Group
The Entertainment Benefits Group runs a few consumer sites for discount tickets to entertainment venues, theme parks, tours and shows.
Some of the sites they operate are:
The EBG affiliate program is privately run, however, the commission structure and cookie-tracking information aren’t published publicly.
If you’re a hotel affiliate promoting deals for Orlando, Vegas, New York or other tourist hotspots, the EBG Affiliate program should pair well.
To discuss partnership opportunities using the affiliate program, send an email to firstname.lastname@example.org.
Vendini is a ticketing software SaaS provider. They’re used by small venues such as church halls and community centers as well as larger arenas.
On the consumer side to sell the tickets, Vendini run a few sites catering to different markets:
- Laughstub.com is for comedy clubs and stand-up artist gigs
- Tunestub.com is for live concert tickets
- Electrostub.com is for tickets for EDM (electro dance music) events.
The affiliate program is managed by Affiliate Window and pays from 30% commission to 40% commission of the “net billing service fee” that Vendini bill to clients and is not based on the sale price of event tickets.
12. Puzzle Master
Puzzles are a form of entertainment and they’re also part of the brain training niche.
Promoting puzzles can be a niche site in itself but if you’re comfortable marketing to a larger audience, targeting the bigger SEO keywords and marketing campaigns, you could tackle the wider brain training genre or tie it into a health themed anti-aging website.
Puzzle Master is based in Canada and they do ship to the US. They are a distributor for various brands and have a few of their own products too.
Puzzles include jigsaws, Rubix cubes, puzzle rings, chess sets, and more. These are great for gift stores and you will find sales spike around Christmas. In fact, some of the store’s customers take advantage of bulk buy discounts around the festive season to stock a pop-up store a few weeks prior to Christmas.
The affiliate program pays 10% commission and you can join it on Shareasale.com, the Pepperjam Network, or Clixgalore.com.
Click here for signup options.