Fashion sites are huge online. These days, people need more than one outfit to get through the day. There’s gym wear, practical footwear, dress shoes, plus size clothing, fancy dress, retro fashion and multiple more sub-niches related to fashion.
On a global scale, online shopping is US-focused, but as Australians shop for clothes online more often, affiliate marketers are profiting from fashion affiliate programs for Australia.
The market is getting so big, it’s even possible to forego the big international brands and instead partner with Australian firms to promote quality stores to an Aussie audience with faster shipping.
With a country-specific domain name, (com.au) you can channel all your marketing efforts into Australian fashion – An industry with a market worth of AUD 28.5 Billion.
Why wouldn’t you want to get in on that action?
You don’t even need to be a fashion blogger per se to make make money by selling clothing!
Your blog could be about money-saving tips for families with tips on budget shopping. You could write exclusively about footwear, or even holiday outfits. Even an Australian travel site could teach folks how to dress appropriately for each of their travel adventures in the country.
Although I always recommend building an affiliate website, you could even promote these programs on your instagram page, Facebook group, or other social profit.
Can’t think of a niche? Here are some possible fashion niches to get into
- Clothes for short men to look taller
- Plus-sized fashion
- Business fashion
- Cocktail dresses
- Maternity fashion
- Clothing delivery box reviews
These are just some ideas off the top of my head. There will be thousands of other possible fashion niches you could focus on, depending on where your interest is.
Here are 12 great fashion affiliate programs for Australia. Do you have a favorite store or brand not listed here? Any US brands operating in Australia you think below here? Let me know in the comments!
Fashion Affiliate Programs For Australia
- Bodens Clothing
- Daring Diva
- Hawes & Curtis
- Pretty Little Thing
- Australian UGG Boots
- Maternity Sale
- Atomic Cherry
- Revolve Clothing
1. Bodens Clothing
Boden is a true showcase of what’s possible online. The clothing range started, like many are these days, from a kitchen table.
Originally started in London, it quickly ballooned into an international operation. Today, they’ve merged their fun in-style clothing range with the friendly shopping experience of a small business on the front, but backed by a slick warehousing operation.
Customers get affordable clothing, designed by a team of pro designers and manufactured cost-efficiently.
The verticals they want affiliates to be active in are the parenting niche (think working mom’s), lifestyle bloggers and fashion – but listen to the story on the about page to get a feel for their ideal audience.
The people that will be attracted to Boden are those who value difference. People who aren’t afraid to wear what they feel good in. People who are self-aware and confident.
So, if you have a lifestyle blog discussing dressing for the occasion, to inspire, and/or build confidence…partnering with Boden could be a good match.
There’s a 6% commission on general sales, and if you use their coupons (sent to you regularly), the commission is 3% and that’s the same for cashback offers.
They have their own affiliate team to support your marketing; product feeds to put on your site and regular updates to keep you in the know of upcoming sales, new lines, trends, etc.
The average order value is $175.
6% of that could be yours on every new customer to join and buy through your link.
2. Daring Diva
Daring Diva is your go-to fashion store for plus-sized women keen to make sure they’re buying and wearing ethically manufactured clothing and apparel.
The size ranges are from 14-28 in the clothing range and 5 to 10 in the footwear department. There’s also handbag collections and jewelry to compliment the outfits.
If your site is about anything related to plus-size fashion for women, this is the program for you.
With it, you’ll get 10% commissions on everything with 90-day cookies. And to help you get people clicking through from your site, they’ll give you the creatives to help.
What they don’t have is affiliate support. They make up for that by giving you enticing voucher codes to help you earn more.
Freez has several stores across Australia. Women shop here for clothing that’s stylish and affordable. Think working parents and women whose work requires the smart but functional dress code.
Sizes available range from XS to XXL in clothing, and shoes in sizes 5-11.
The clothes here are sourced from boutique up-and-coming designers, ethically made and sold at affordable prices.
The Freez affiliate program pays a 10% commission with a 30-day cookie period, has creative banners you can use, in addition to their own affiliate support team.
They’ll even work with you to design creatives including newsletter templates to help your conversions. You don’t see that often.
4. Hawes & Curtis
This is the workwear fashion site for Australian business clothes and for career clothes that make an impression.
This isn’t one of those websites you’d market to a general audience just wanting a shirt, blouse or a new pair of sneakers for the summer.
This is the workwear for making a great first impression.
Suitable audiences would be career blogs, networking groups, corporate wear for functions, and self-improvement affiliates covering how to dress topics to boost confidence.
The Hawes and Curtis affiliate program starts at 4% commission with a 30-day cookie. They don’t do tiered rates though. If you feel you’re doing good, you’re expected to reach out to negotiate.
Once accepted on to the program, you’ll get access to creative banners, regular updates from the affiliate team with a named account manager to support your marketing.
Work well with your account manager because that’s the person you’ll negotiate a better commission rate with once you’re up and earning.
SABA is a fashion brand known for sophistication, elegance and superior quality.
Catering to men and women, they focus on functional fashion that stands out, lasts for seasons, and looks the part.
The affiliate program is run through LinkShare, pays 5% commission and has a 30-day cookie window.
Once accepted, affiliates get access to creative banners and there are data feeds available too if you want to include the items on your site. It’s much better than just randomly sharing a link on the ‘net.
6. Pretty Little Thing
The Pretty Little Thing brand is fast-paced. The team is the fashion geeks that make your job easier.
They jet around the world to attend fashion shows. Picking up on what’s hot, then getting their designers to spring into action.
Being fast to market, you can partner with a fashion brand with new lines launching at the same time the fashion mags are touting them to be trending.
To get an idea of the types of campaigns that run here, you can check past campaigns to get a feel for the audience they cater to.
Use the search string
You’ll see the audience they went after and you can check the “shop the collection” to see what’s available based on the campaigns they’ve already done.
As an affiliate here, you’ll get 10% commissions, 30-day cookie, a regularly updated product feed, new banners for each of their new campaigns and pre-release newsletters to keep you ahead of the curve with your marketing.
So, plenty to keep your website and newsletter fresh.
7. Australian UGG Boots
Ugg boots made here don’t come off the end of a production line. Only about a handful of trained bootmakers are involved in manufacturing each pair.
All under the one roof, in Australia.
At the core of their boots is sheepskin. Sourced in Australia too. (sensing the theme yet?)
And it’s a lot more than boots you can promote. This is a unisex brand with sheepskin footwear for men, women, and kids.
If you’re an affiliate for any fashion store, this partnership would make a great additional offering to your existing feeds.
Commission rates start at 7% and increase based on sales. Make 10 sales in a calendar month, you’ll get 7.5%. 20 sales, bumps you to 8%. There are tiered increases right to 85 sales per month when you’ll then get 12% commissions.
What’s more – it’s a 90-day cookie to get those sales.
8. Maternity Sale
MaternitySale.com.au brings quality maternity wear that’s in-style and affordable from around the globe to Australia.
Other fashion stores ignored the market for too long, so this company was founded by an Australian Mom who learned the hard way that the top Aussie retailers weren’t covering maternity wear.
Today, they have every piece of clothing anyone pregnant will need. If your audience is expecting mothers and in Australia, this a must-have affiliate program to be a part of.
Commission rates are 10.5% with a 90-day cookie period and that’s a repeat commission.
That means… if you refer a customer who buys maternity tops for work, then returns for a maternity dress for an office party or work night out, you get a commission on both.
9. Atomic Cherry
Atomic Cherry started life as an eBay store selling anything. Since then, they’ve branched out to launch Atomic Cherry focusing on Retro fashion and apparel.
The owners have a background in the music industry but now focus on the fashion and accessories that up-and-coming bands can use to stand out.
A lot of the clothing lines they have would make a great fit for retro events such as themed 60’s nights or even for line dancing.
The affiliate program pays 10% commission with a 30-day cookie.
Once accepted, you’ll have access to banners, frequently updated data feeds and if you need help with creatives, such as newsletter templates or custom promo graphics… you can ask for assistance if needed.
It is a husband and wife team though, so keep in mind that the support is not dedicated.
10. Revolve Clothing
Revolve Clothing has 1,000 designers in-house and it all started with a team of two. Just goes to show what’s possible in the fashion industry.
Catering to men, women, and kids, there are clothing and fashion accessories for every season and any occasion. Simpler put, they have something for everyone.
The affiliate program is run on Commission Junction paying 5% commissions using a 7-day cookie period. That’s less than most Australian fashion stores.
That said, they do have some hi-res banners and continually update them and you’ll get regular coupons to incentivize your readers to shop at Revolve – within the week the promos are running.
There’s no denying Opposuits have created their own market. It takes a certain type of person to be able to dress in comic laden suits featuring the likes of Batman, the Flash or the ugly Christmas suits.
Surprisingly, plenty of people do. Opposuits are making millions selling these internationally.
They’re worn mainly by celebs or at public events by people interested in getting PR. Because they put people in the spotlight. They’re conversation starters.
That’s likely not going to be your audience, but for fun suits for Halloween, Christmas parties, or for entertainers, these could go down a treat.
Especially near the end of the year when party season picks up.
The affiliate program is run through Commission Factory, pays 10% commissions and has a 30-day cookie. The average order value is $140.
For something truly stand out and for a fun Halloween marketing promo, this is one to have ready to go.
Bonds are better known as the go-to store for all things undies in Australia. It’s how they started and it’s still they’re biggest sellers.
Socks you can travel the world with. Undies so comfy you don’t want to take them off.
They still make their own underwear, but as they’ve expanded, they’re now an importer of various fashion lines, catering to all age groups.
Bonds are your family clothes store catering to everyone from new-born to grandparents and every age group in-between.
As an affiliate of Bonds, they pay 10% commissions. The program is run through LinkShare (Rakuten Marketing) to manage the link tracking and payments, and the cookies are set for 30-days.