Gambling is an activity that many find fun and exciting. Some dabble in it during their free time, while others take it more seriously. While it is almost always entirely based on luck, some will spend time developing tricks and strategies to try and do better.
Those who spend enough time on it can sometimes walk away with huge amounts of winnings. This is where gambling affiliate programs can become extremely lucrative for those who promote the programs.
In my own experience, I’ve learned that when money is on the line, your offer sells. After all, it makes sense that someone would easily pay a couple hundred dollars if it can help them earn a couple grand.
Each affiliate program is a little different, but many dole out commissions based on the winnings of referred players. This means that if someone wins big after clicking on your referral link, you’ll be getting a nice chunk as well.
Gambling Affiliate Website Ideas
The world of gambling is diverse with a lot of different areas you could focus on as an affiliate.
There are several types of programs available. Some programs function as more of a small network, promoting several different brands or websites at one time. Other companies will create an affiliate program of their own, and it will only for promoting this one particular company.
This leaves you with a lot of flexibility for what you make your website about and which affiliate programs you can link to.
For example, within gambling, you have different types of betting categories like sports and horse racing, or you have different types of games like poker, casino games, and bingo.
You could choose to run an affiliate website that focuses only on one type of game and the strategies involved. Bingo, for example, has a huge fanbase that prefers to play only bingo.
You could review all the best bingo websites as well, so people know where to go to play – especially if there are scams to be aware of (which I suspect there are)!
Alternatively, you could choose to focus on events. On some gambling websites, you can even bet on things like reality TV shows. You could potentially include some gambling affiliate links on your Bachelorette website, making bets on who will get a rose this week and who make the final proposal.
Especially if gambling is something you yourself are either good at or knowledgeable about, it can be a fantastic way for you to start a little side business with minimal investment.
Gambling Affiliate Programs
- Bet 365
- Deck Media
- Ace Revenue
- Affiliate Edge
- Commission Kings
- 888 Affiliates
- William Hill Affiliates
- Pinnacle Affiliates
- Hyper Casino
- Vista Gaming
- Bingo Royalty
PokerStars is one of the most popular places to play poker online. The high volume of players can make their affiliate program a lucrative one. Their commission rates depend on how many referrals you make.
To ensure you get paid at the highest rate of 35%, you need to refer at least 201 paying players. However, if you only refer a small handful, you’ll stay at 20%. This is lower but definitely easier to achieve especially if you are a beginner affiliate.
You can also promote Full Tilt Poker with the same affiliate program. However, in order to qualify as an affiliate for either, you must have a player account of your own.
Bet 365 is a program that offers a few different gambling options for you to promote to your readers. They can bet on sports, play casino games, vegas games, bingo, or poker. All of these games are eligible to earn affiliates commission.
Their commission rate is fixed at 30% across the board and your referred players are yours for life. So any future purchases from a player you refer will still earn you a commission.
They provide affiliates with a series of tools, reports, and stats that will help them track their activity and progress. This information will be useful in learning how to gain more customers.
Deck Media is an affiliate program that offers a total of 11 different online casinos for you to promote at once. These casinos feature more than 250 games for players to pick from.
Affiliates can earn up to 45% commission for the entire lifetime of the player they refer. In addition to regular commission on the products, you can also earn 5% affiliate referral commission.
This means that if you refer another affiliate, you will earn 5% of their earnings as well. This is an added bonus that not all affiliate programs will offer.
Ace Revenue offers four quality online casinos that allow you to offer your readers some choice and variety. Each will feature different games.
These casinos have all been active and online since 2008 so you can be confident they are well-established, professional, and know what they are doing.
They offer a base commission rate of 35%, though there is a possibility of bumping yourself up to 40% if you can reach a certain number of referrals in the month.
Ace revenue also offers a 5% commission on referrals of other affiliates.
Affiliate Edge is a program that has been active since 2005 and features 9 different online casinos.
They offer a 50% commission rate for your first two months. This is a great incentive for new affiliates to hit the ground running and take advantage of this lucrative offer.
After your first two months, their commission rates range from 30-40% depending on the revenue of your referred players.
As is common for gambling affiliate programs, Affiliate Edge offers a standard 5% commission rate on affiliates that you refer to their program.
Commission Kings offers four distinct brands that will give your audience a little bit of everything. They have sports betting, race betting, a casino, and poker.
The sportsbook is up to date on all major sports and the casino includes a live dealer and a wide variety of games.
The options available here are all high quality and will keep your readers sufficiently busy. Commission rates within this program range from 10-45% based on how many referrals you make in the month for each different brand.
The program offers a series of reports that help you track the activity of your referred players as well as your own progress. 5% commission is earned on referred affiliates.
This is one of the world’s biggest destinations for online gambling. They include a series of different brands as well as some in-house games. They have been around since 1997, promising a good reputation.
Their games can be accessed on many different platforms including mobiles, tablets, facebook, and download.
The commission rates vary for each brand. All of them are tiered, with rates increasing as you refer more players and your players win more. The brands also have varying affiliate referral commission rates, with most averaging around 4 or 5%.
Between the different brands, your audience will be able to pick from casinos, poker, bingo, sports betting, and other fun table games.
William Hill Affiliates
William Hill Affiliates also offers a variety of gambling options: sports, casino, live casino, poker, bingo, vegas, and other games.
They offer two levels of default commission rates across all their brands: 15% for bingo, poker, and live casino. 30% for sports, casino, vegas, and other games.
In addition to this, they do give you the option to speak to your account manager about tailoring your commission structure if you want something different.
William Hill has been a well-known name in the betting industry for over 80 years and they offer a high level of professionalism.
Pinnacle Affiliates offers a combination of sports betting and casino games. Their commissions range from 25-35% based on the average number of new players you refer over the previous three months.
One major highlight of Pinnacle Affiliates is their lack of minimum earnings required for withdrawal. You will get paid no matter how much you have in your account.
They boast a high percentage of returning, high paying customers. This gives their affiliates great potential for high earnings each month.
The only downside is that you must refer at least five new players (on average) each month to earn any commissions. If you refer 4 or fewer, you won’t be paid at all.
Hyper Casino is a new and innovative casino with a fresh look and many fun, modern games to try out. Their commission rates range from 20-40% depending on your referrals and their winnings.
They offer several different marketing tools to help you advertise. This includes the ability to integrate some game trials onto your own website. Your audience can try their games out before even visiting Hyper Casino itself.
Referred players are “yours” for life, meaning you will earn commissions on all of their activity for as long as they choose to use the site.
Vista Gaming offers new affiliates an attractive 50% commission rate for their first 90 days. After this, rates will range from 30-40%. You will earn commissions on your referred players for as long as they play.
Vista Gaming has 5 different brands for you to promote with a huge variety of games. They feature an impressive 900 + casinos and 7 bingo rooms, with a large selection of their games being available on tablet and mobile.
This is the perfect place for those who really love bingo. They are one of the leading bingo providers on the web.
They offer a 30% flat commission rate for all affiliates regardless of the number of referrals or the referred players winnings.
They provide affiliates with detailed, real-time reporting to help you track your activity and progress as accurately as possible.
Lastly, They offer themed banners and emails around Christmas and Halloween to help you boost traffic and interest during these times.