
Guns are a fascinating thing that attracts a wide variety of people. There are hardcore enthusiasts who appreciate quality, high-end firearms with up-to-date designs. Hunters of all kinds need a good gun for their sport, and some are simply looking for a level of protection. Regardless, there is a huge market here and these gun affiliate programs will help you advertise quality products while earning some extra money at the same time.
Guns are constantly being improved and updated, meaning both casual owners and dedicated collectors are always on the lookout for what’s next. In addition to the guns themselves, there are holsters and other accessories to think about.
If firearms are something you love, why not create a website where you can share your passion and knowledge with others?
Gun Affiliate Websites
You have several options when creating your gun affiliate site, and it’s important to narrow down your audience a little to ensure you’re providing the most valuable and relevant information possible.
One obvious choice is to promote the guns themselves. Buying guns online hasn’t always been easy, but companies like Brownells are changing that.
With over 90,000 unique guns and accessories in their inventory, there’s bound to be something there for everyone. They work hard to make the buying process as easy and stress-free as possible.
You can also choose to focus more on the accessories and extras. One can only own so many guns, but holsters and other add-ons can turn into quite the collection.
Urban Carry sells a line of high-quality, stylish holsters that make carrying easy and practical. Original Gun Oil offers one of the best gun oils on the market, helping gun owners keep their guns in perfect condition and performing their best.
Either way, these gun affiliate programs are good ones to partner with. They all offer a good selection of high-quality products as well as accurate and interesting information and news.
Gun Affiliate Programs
- Guns.com
- Brownells
- Gun Digest
- Guns International
- Airgun Depot
- Original Gun Oil
- Rock Your Glock
- Urban Carry
- Ranier Arms
- JM4 Tactical
- Impact Guns
- True Shot Gun Club
1. Guns.com

Guns.com was started in 2011 with the purpose of creating a community where gun enthusiasts could come together for reviews, news, and up-to-date information within the industry. It quickly grew into one of the most reputable and trusted sources for gun information on the internet.
They have since also grown into a shop where buying a gun online doesn’t have to be complicated and cumbersome. They do this by streamlining the process between customer and gun shops. They only work with local gun shops, wanting to ensure that these stores stay supported and afloat.
Affiliates can earn a 3% commission on brand new firearms and an 8% commission on the sale of used firearms. The program has a 30-day tracking cookie.
2. Brownells

Brownells has been passionate about firearms since 1939. Their longevity and means they bring both passion and tradition to the industry. They began small, and have since grown into an impressive online firearms resource.
They offer a selection of more than 90,000 guns, gun parts, tools, accessories, and more. In addition, they also offer a series of books, videos, and other informational resources. It’s a great place for beginners, amateurs, and passionate enthusiasts alike.
The affiliate program offers a 5% commission rate and a 14-day tracking cookie.
3. Gun Digest

Gun Digest has developed itself into a one-stop-shop for all things firearms This includes gun books, gun magazines, product reviews, and up-to-date firearm training and shooting techniques.
It’s a great place for enthusiasts to keep themselves up-to-date and on-trend. It’s also a great place for beginners to learn the ropes and get themselves started with some basic training. They put out an annual book that includes full-length articles, reputable authors, and a large firearms catalog. They also have a book store for those who want year-round information.
They offer affiliates a solid 12% commission on all sales from the Gun Digest store.
4. Guns International

Guns International set out to be the best, easiest, and most accessible online gun classifieds. They wanted to make it easy and seamless for gun owners to buy, sell, and trade their guns online. The result is a simple, easy-to-use, and trusted gun selling platform.
Navigation is easy for both buyers and sellers, and the customer service team is always on standby ready to help. Buyers can search for what they want with a number of advanced filters. Guns International also offers tutorial videos, articles, gun appraisals, and contests.
Once accepted into the affiliate program, you’ll be able to see details and learn how much commission they pay on each sale.
5. Airgun Depot

Airgun Depot was opened in 2002 when founders dedicated themselves to creating a premium, top-of-the-line resource for quality pellet and BB guns. They wanted to offer an even bigger and better selection than typical “brick and mortar” stores.
They pride themselves on offering excellent customer service and an ever-expanding product line that is up to date with current trends and developments. They are a small company, but they’re good at what they do – providing personalized service and some of the best prices around.
Affiliates can earn a 6% commission rate on all sales and they offer a strong 90-day tracking cookie.
6. Original Gun Oil

Original Gun Oil was founded and is still run by a small team in Wisconsin. They all possess a unique combination of skills and knowledge that have combined to create what is now Original Gun Oil. They are passionate about firearms and remain incredibly thankful to those in uniform. They donate $1 for every bottle sold.
Their premium gun oil is filled with high-quality additives that make for optimal gun performance. The oil will lubricate and protect your firearm under even the harshest and most rigorous conditions and circumstances. A little goes a long way and the oil is inexpensive enough to be accessible to all gun owners.
Affiliates are offered a 20% commission rate and an average order value of $38.
7. Rock Your Glock

Rock Your Glock is a company dedicated to Glocks, as the name would suggest. They have everything you could ever imagine needing for your Glock. You can, of course, get the guns themselves. They also carry all kinds of accessories, add-ons, and extras.
This includes handles, slide covers, grips, pins, connectors, sights, magazines, barrels, and so much more. They also have a section that allows you to create and then purchase your own custom Glock.
The affiliate program is easy to join and offers a 5% commission on every sale.
8. Urban Carry

Urban Carry is a fantastic resource for all the best and most practical ways to carry your gun. Their focus is on quality, with many products being made from premium leather. They have a huge selection of holsters of all styles, and belts.
Their carriers come in a variety of styles and colors, meaning you’ll be able to find something that works for you no matter your personal style or preference. Their colors are neutral, meaning they will go with a variety of clothing styles and colors. They have more than 3,000 positive reviews from happy customers who love the products.
Their affiliate program is pretty standard, offering a 15% commission rate on all sales.
9. Ranier Arms

Ranier Arms was created by enthusiasts, for enthusiasts. They specialize in high-end AR15 and AR10 firearms and accessories. They promise their customers that “if we won’t use it, we won’t sell it.” This means that they carry only the best and highest-quality firearms possible.
They strive to stay on top of trends and developments, wanting to carry only the best for their customers. They are able to offer some of the best prices on premium tactical gear in the industry. Their selection includes guns themselves as well as individual parts and accessories, allowing you to find exactly what you need without buying something you don’t.
They offer affiliates a commission on every sale with a standard 30-day tracking cookie.
10. JM4 Tactical

JM4 Tactical has created a unique line of magnetic retention holsters that are good for any situation. They allow you to conceal your gun and carry it with ease and comfort regardless of what you’re wearing. From jeans, to dress pants, to activewear, you can always keep it on you.
The holsters feature sleek, simple designs and quality materials. They’ve become a fast favorite among concealed carriers everywhere. They also carry a line of nonmagnetic holsters and a series of rustic flag decor for those that want to display their patriotism.
Affiliates can earn a 7% commission rate with a standard 30-day tracking cookie. Their average order value is over $100.
11. Impact Guns

Founded in 1997, Impact Guns was one of the first online gun retailers and remains a strong force in the market. It was founded by three avid shooters who wanted to fill the need for access to the latest and best gear.
This includes a wide variety of guns as well as related parts, accessories, and ammo. They have created good partnerships that allow them to get inventory in large quantities, and pass the savings on to customers. They also sell a series of related gear such as camping equipment, clothing, electronics, knives, and more.
They have a good reputation which means a high conversion rate. This leads to plenty of earning potential with their solid 20% commission rate.
12. True Shot Gun Club

True Shot Gun Club focuses primarily on providing quality, affordable ammo. Plenty of places sell guns and related accessories, but you need a reliable source of ammo as well. Their selection includes pistol, rifle, rimfire, and shotgun ammo.
Their shipping is also fast, meaning you can have your ammo exactly when you need it. Their base prices are already affordable, and they offer frequent sales that save you even more money. They also offer a blog with lots of information, news, and reviews for you to browse and enjoy.
The commission rate is lower than most at 3%, but their high average order size of more than $300 means you still have some good earning potential. They also offer a strong 60-day tracking cookie.