
For those in the self-help space, life coaching affiliate programs can add a lucrative income stream to your business.
Those in search of a life coach don’t have the benefit of any regulatory bodies overseeing the industry. Despite the market worth being valued in the billions worldwide, it remains one of the most in-demand markets without oversight.
Theoretically, anyone can call themselves a coach. Those with experience know better not to because a life coach is going to offer far too broad a service.
The most successful in business are those who specialize in a particular field.
Some of the specialist life coaches include:
- Executive coaches
- Performance Coaches
- Wellness Coaches
- Career Transition Coaches
There are even mindset coaches for kids and teens that can be a good fit for parenting websites/blogs and those in the homeschooling niche.
While most people will be individuals looking to improve their own lives, those in the B2B space could also refer executives/CEOs to performance coaches who could help increase the productivity and wellness of their employees.
Life Coach Affiliate Website Ideas
- Self-help websites are always popular for a range of coaching services
- Point people towards certification programs and training courses to become a life coach
- Niche down to the specific types of life coaches specializing in areas such as career coaches, work transition coaches, wellness coaches, etc.
- Yoga and spiritual awareness blogs could partner with spiritual life coaches
- Female empowerment blogs could partner with recognized names in business now offering life coaching services geared towards empowering more women into starting and running their own successful businesses
- Not every life coach does one-on-one coaching as there is just as much interest in audio downloads, including those that use subliminal messaging audios.
12 Life Coach Affiliate Programs
- Coach Training Alliance
- Adventures in Wisdom
- Create a Thriving Life Story
- The Inner Talk Store
- Rebecca Morgan
- Life Purpose Advisor
- Inspired Spirit Coaching Academy
- Bomb Bomb
- Interview Strategies
- Resume to Referral
- Performance Marketing Manager
- Job Stars
1. Coach Training Alliance

The Coach Training Alliance has been around since the year 2000. They provide training to people who want to become a life coach, and the International Coaching Federation recognizes the training provided.
There are three programs you can promote as an affiliate.
- The Coach Training Accelerator: Suitable for those new to the industry to fast track their business and also existing life coaches struggling to get traction in their business.
- The Certified Coach Program to learn the skills of a life coach without the fast track business support offered in the accelerator package.
- The yoga life coach, which as it sounds, combines coaching with the regular practice of yoga. This is a part life coaching, and part wellness coach training combined.
The affiliate program is managed by ShareaSale.com and pays 15% commission per sale using a 365-day cookie.
Sign up through Shareasale.com
2. Adventures in Wisdom

Adventures in Wisdom started in 2011 as an online resource to help parents help their kids to develop their mindset skills. In 2013, they continued with that same practice but upped the ante by providing coach training.
In terms of the audience for this type of coaching, it is not your typically self-help product. The audience this would be suited to is the parenting niche and the homeschooling industry.
The Adventures in Wisdom affiliate program is privately run, uses a 60-day cookie, and pays 10% commission on information products, and a 5% commission on sales of Coach Training programs.
Register for the affiliate program at Adventuresinwisdom.com
3. Create a Thriving Life Story

Create a Thriving Life Story was founded by Gloria Manchester who is the Managing Partner of LEAP – Leadership Education Action Programs.
The Create a Thriving Life Story platform is for a female audience and focuses on four areas of life coaching…
- Financial health
- Emotional and physical health,
- Relationships and personal life
- Spiritual health
Some of the training programs are for female entrepreneurs, and they have a life and leadership training for teenage girls too.
The affiliate program is privately managed, uses a 30-day cookie and pays a 20% commission.
Register for the affiliate program at Createathrivinglifestory.com.
4. The Inner Talk Store

The Inner Talk store has over 350 downloadable products, all created by Eldon Taylor and uses Subliminal Messaging. These are the only ones in the self-development niche that’s been double-blind tested and proven effective.
The affiliate program is ideally suited for life coaches to add an additional stream of income to their business by referring their clients to the store for a specific product, such as overcoming addictions, improving health, or perhaps a health or fitness coach might promote the body image programs to change how they think about food.
The affiliate program is managed by Shareasale.com, pays 20% commission, and uses a 90-day cookie.
Sign up at Shareasale.com
5. Rebecca Morgan

Rebecca Morgan is a high achiever and offers coaching for executives. In addition, though, there are tons of informational products available that people can buy to get warmed up to her style of writing and chatting before they decide to invest in a high-performance coach.
The affiliate program is privately managed, and pays a 25% commission on all downloadable products and a 10% commission on coaching, consulting, seminars and tangible products such as the CDs and print books.
Sign up to the affiliate program at RebeccaMorgan.com
6. Life Purpose Advisor

Life Purpose Advisor was founded by Angie Swartz in 2012. The services offered to help people discover their purpose in life.
A range of online programs are available ranging from 4-week and 10-week courses, group coaching and personal life coaching one-on-one with Angie Swartz.
The affiliate program is privately run and pays a 15% commission. No details are provided about cookie-tracking or payment schedules.
More details up at LifePurposeAdvisor.com
7. Inspired Spirit Coaching Academy

The Inspired Coaching Academy is life coaching for women, with training, teaching and empowerment lessons provided by best-selling author Sandy Forster.
Sandy no longer does one on one life coaching, but she does deliver coach training with certification.
The Inspired Spirit Coaching Academy is offered through Sandy’s brand website, WildlyWealthy.com. The affiliate program is privately run and pays $360 commission per sale.
More information and Registration details are at WildlyWealthy.com
8. Bomb Bomb

Life coaches need help too! Bombbomb.com is a software platform for video emails to help coaches and other types of one-on-one consultants convert leads into sales.
The software can be used with direct email responses in Gmail, or it can be integrated with other services such as Salesforce to use with drip campaigns and personalized autoresonder email campaigns.
The affiliate program is only open to subscribers, so you’ll need to use the service to earn commissions recommending it. As an affiliate, they pay a 15% commission recurring commission on both monthly and annual plans sold.
Sign up or Ask for more details at BombBomb.com
9. Interview Strategies

Interview Strategies provides job interview coaching. It would be suited to work transition coaches or those running a job board website. In addition to coaching, there’s also a small selection of job search informational products you can promote too.
The affiliate program is privately run and pays a 15% commission. No details are provided about cookie-tracking or when affiliate payments are paid out.
Apply to the affiliate program at InterviewStrategies.com
10. Resume to Referral

Resume to Referral has a range of services for job hunters and professionals looking to climb the career ladder.
Among some of their services are a professional resume critique and rework service, various resume writing services and career coaching from their Lead Career Coach Teena Rose.
Career coaching is better suited to people in employment who aren’t satisified in their current position as they’re more likely to have enough disposable income to hire a coach who can help them with either a career transition or get a promotion either in their current place of work or by job hopping to their employers competitors.
The affiliate program pays from $40 to $90 on sales across most of their products and services including coaching. Payments are paid either monthly or quarterly depending on how the number of sales generated. If you get monthly sales, payments are monthly, less frequent, and it’s quarterly payments.
Sign up at ResumetoReferral.com.
11. Performance Marketing Manager

Performance Marketing Manager has affiliate manager training delivered by Dustin Howes.
While it is an online course, there is strategy calls included with Dustin. Whether they’re group calls or one-on-one isn’t clear from the course details though.
What is though is for anyone who wants to get a certification specifically in affiliate/performance marketing, this can help them take that next step and either find employment as an affiliate manager, or become a performance marketing coach running their own business consulting and coaching clients on all things affiliate marketing.
The affiliate program is run privately using LeadDyno for tracking. Cookies are set to 90-days, commissions are $40 per sale with a $50 bonus when you refer five sales in one month. There’s also a 2nd tier program that pays 20% of sub-affiliate earnings.
Apply at LeadDyno.com
12. Job Stars

Job Stars provides a range of services for people either searching for a job, or a better job, or transition into a different field entirely.
A range of services are available including mock interviews, career coaching and career transitioning coaching using the Keirsey™ Career Temperament assessment to help people understand the type of career best suited to them.
The affiliate program guarantees a first referral bonus of $100, then pays 10% commission on future sales, and the cookies are set to 90-days.
Register for the affiliate program at JobStars.com.