The US is the largest producer and consumer of lumber. Most of the lumber produced in local sawmills are sold locally, but often is the case, they just can’t harvest and cut enough of it to meet consumer demand.
With such a versatile range of uses, there are industries relying on what is essentially a critical resource in every country, but more so in the United States.
The US produces 44,500+ million board feet of lumber annually and still needs to import billions of dollars worth of softwood from around the world, most of which is imported from Canada.
People need lumber for various jobs around the home, and there’s an entire home furnishings industries built on the foundations of sustainable forestry. Consumers want to know more about sourcing to ensure products are eco-friendly.
With the variety of materials, different grades of lumber for different purposes, and professional tradespeople needing trade lumber dealers vs DIY weekend warriors requiring competitively priced standard lumber, there’s plenty of angles you can to take to market lumber affiliate programs to reach different demographics.
Lumber Affiliate Website Ideas:
- Build an info site around the different grades of lumber, explaining the grading process and direct people to the best supplier for specific grades of lumber
- Build a lumber supplier directory featuring listings of local sawmills where customers can get pre-cut or custom-cut lumber
- Cater to the hobbyist DIY woodworkers by promoting woodworking affiliate programs and the stores they can buy affordable lumber at.
- Gardening websites can focus on lumber for decking and similar hardscaping materials such as railroad ties
- If you have carpentry skills and some business know-how, there’s potential to teach people how to set up a custom carpentry business offering floor fitting services, kitchen refurbishments such as replacement kitchen cabinets and/or doors in addition to the various other handyman jobs that can be profitable.
12 Lumber Affiliate Programs
- Ace Hardware
- Fast Floors
- Lowe’s Canada
- Highland Woodworking
- Jamaica Cottage Shop
- Acme Tools
- Bamboo Import
- Wood Finishes Direct
- The Flooring Factory Outlet
- Build Direct
1. Ace Hardware
Ace Hardware is among the largest retailer in the States with over 5,000 stores, each of them independently owned.
The brand is a franchise but behind each independent store is a resilient retail distribution network, benefiting from wholesale discounts supplying each store.
In a way, they’re like a co-operative for independent businesses to pay a member fee and benefit from discounts usually reserved for big box stores.
The advantage to the consumer, such as the DIY handyperson needing some lumber for a garden project or perhaps build a storage area in the home, they can benefit from expert advice on the types of lumber suited to various project.
Additionally, they offer business accounts so if you’re in the B2B space, such as teaching handymen how to add a carpentry service or floor fitting service to their business, Ace Hardware could be an additional revenue stream if you can recommend the types of lumber and the tools to get the job done to a high standard.
The affiliate program is managed by impact.com, uses a 14-day cookie and pays a 2% commission on all product sales with payments paid by check 45-days after the month-end.
Sign up for the Ace Hardware affiliate program at Impact.com.
2. Fast Floors
Fast Floors is one of the longest running specialist flooring companies in the US having over 25-years experience.
They are an online-only flooring company so due to the possible shipping damage, and product differences from what you see on the website to what can arrive, they’re likely to be preferred by trades people, such as interior designers, carpenters, and to some extent – architects as they also supply cork floor tiling which is often used on commercial office premises for light-trafficked areas.
Fast Floors cater to trade and domestic customers so there’s multiple angles you can take with your marketing.
As an affiliate, you’ll have access to a datafeed letting you select various types of hardwood, softwood and engineered wood flooring as well as cork tiling for commercial flooring, letting you categorize woods by the niche they’re suited to.
As a sole supplier of various flooring products, the datafeed will prove useful because there’s over 100,000 products spanning various wood floors, carpets, rugs, vinyl and more. If you have a home or lifestyle blog/website, you may find additional products you could promote to your audience too.
The Fast Floors affiliate program is managed by ShareaSale.com, and pays 5% to 7% commission on wood flooring products and 11% on the sales of rugs so additional commissions can be made by promoting wood flooring accessories to enhance the aesthetics.
Sign up for the Fast Floors affiliate program on Shareasale.com
3. Lowe’s Canada
Lowe’s operate stores across the US, Canada and Mexico, however, the affiliate program is only for Lowe’s Canada. If you run a home improvement blog, or e-commerce website for homeowners specific to any region of Canada, the Lowe’s affiliate program could be a decent fit.
The affiliate program is managed by Commission Junction and pays 2% commission across all product categories including lumber and the hardware needed to complete projects around the home.
The advantage to promoting a chain like Lowe’s is the customer can order everything they’d need in the one go, rather than order lumber from one merchant, tools from another, and staining products from somewhere else. Like most big box stores, the more products there are, the higher the cart value can be.
The Lowe’s market position is the one-stop shop geared around competitive pricing. In terms of lumber, experienced woodworkers may find it beneficial.
There is a catalog feed you can use to limit your promotions to just the lumber, which you can list by brand such as Canfor and Prowood brands as well as various whitewood / common boards imported from Europe.
The Lowe’s Canada affiliate program is managed by Commission Junction, uses a 1-day cookie and pays 2% commission on all products.
Sign up at CJ.com
4. Highland Woodworking
Highland woodworking does not supply lumber, but they do have an extensive range of woodworking tools and accessories every woodworker will need.
Everything from marking and measuring tools, hand tools for the artisan carpenter and power tools for the professional is all available.
If you run woodworking blog, or sell printable woodworking plans, the Highland Woodworking affiliate program could be an ideal partnership.
The affiliate program for Highlandwoodworking.com is privately managed, pays 5% commission and uses a 60-day cookie.
Sign up to become an affiliate HighlandWoodworking.com
Ebay can have some hidden gems. Reclaimed wood is one of those categories.
The deals on some lots can be great for a site showing people how to make eco-friendly home decor items or garden furniture using reclaimed wood.
Another category to keep an eye on is the weathered wood. On occasion, you could find weathered lumber from barns that’s been in use for decades that are about to be torn down. If the owner knows what they’re doing, they can mill the boards and sell them off at custom sizes.
Reclaimed and weathered lumber is ideal for crafts projects and there is a work-at-home industry for artists who spend their days creating hand-made products from recycled materials and reclaimed lumber. The biggest aftermarket to find the deals are on ebay.com.
The eBay affiliate program is managed in-house, pays 50% to 70% of seller fees and uses a 24-hour cookie <– something to keep in mind when it comes to auction listings. Payouts are paid monthly after meeting a minimum $10 threshold.
To become an eBay affiliate, sign up through the eBay Partner Network.
6. Jamaica Cottage Shop
The Jamaica Cottage Shop provides building plans and bespoke outbuildings made of lumber.
Customers can choose to buy the plans to construct their own outbuildings, or for those with more of a budget than they have time, they can order log cabins, lumber outbuildings to use as a additional storage space or even extra living space.
For those in the pet industry, you could also promote chicken coops and even smaller barns suited to kitting out for use as boarding buildings for smaller pets. Larger barns are also available for keeping pigs, goats and other livestock.
The affiliate program for the Jamaica Cottage Shop is privately run, pays a 5% commission and payments are paid monthly once you reach a $100 minimum threshold.
Something that’s good to see is that if someone asks you about any of their products, you can give their customer service reps a heads up and they’ll link your lead for you to make sure you’re credited for any sales generated over the phone or by email.
Register for the affiliate program at JamaicaCottageShop.com.
7. Acme Tools
Acme tools is among the leading retailers for professional power tools suited to woodworking projects, either on DIY projects, or for kitting out a woodworking shop.
For those with outbuildings, such as the barns and sheds sold at Jamaica Cottage Shop, Acme could be ideally suited to transforming a blank space into a powerhouse of a wood workshop, complete with drum sanders, belt sanders, bigger table saws, thickness planers, jointers and perhaps even spray guns to apply finishing lacquers to furniture.
The Acme Tools affiliate program is managed by Impact.com, pays a 3% commission and uses a 15-day tracking cookie.
Apply to the Acme Tools affiliate program at Impact.com.
Build.com is your average home improvement store, however, for people looking for lumber, it’s the finishing products you’ll find there’s more of a selection of at build.com.
The affiliate program would likely be suited to interior design blogs, and those providing furniture plans.
Another thing you could consider is the supplies a handyman service is likely to need, such as hinges, perhaps new cabinet doors for a kitchen refurb, doorknobs, and of course, hardwood flooring.
The build.com affiliate program is managed by Commission Junction, pays a 1% commission and uses a 1-day tracking cookie.
To apply, sign up or log in to CJ.com and search by advertiser for “build.com Inc.”
9. Bamboo Import
Bamboo is not lumber, however, it is just as versatile as wood, and depending on the species of bamboo, it can be even tougher.
Bambooimport.com is based on the Netherlands and ship bamboo boards, beams, and bamboo plywood panels throughout Europe. These can then be used in crafting projects for building bamboo furniture and even bamboo flooring as a sustainably sourced alternative to traditional hardwood flooring without compromising on quality or longevity.
A range of the products sold would be suited to architects, cabinet makers and interior designers, as well as those with the skills to design and construct outbuildings, or even playsets such as swings, see-saws and/or playhouses.
The affiliate program is only suited to those with an audience within Europe as the Bamboo Import don’t ship outside of the EU. If you are eligible, they pay a 7.5% commission, uses a 5-day cookie and payments are made monthly once you’ve reached the €100.00 minimum threshold.
Apply to the BambooImport.com affiliate program here.
10. Wood Finishes Direct
Wood Finishes Direct is a UK company based in Kent with decades of experience delivering various wood finishes to retail and trade customers across the UK.
Prices on some items are better than big box stores in the UK and they’re even cheaper for trade customers that take advantage of the bulk order discounts.
As you’d expect from an exclusive retailer of wood finishing materials, their inventory spans multiple categories, including, oils, waxes, primers, preservers, cleaners, fillers, stains, paints, glue, varnishes, polishes and lacquers.
The affiliate program is managed by Affiliate Future and pays a 5% commission. No information is provided on the cookie-tracking details.
Sign up for the Wood Finishes Direct affiliate program at AfiliateFuture.co.uk
11. The Flooring Factory Outlet
The Flooring Factory outlet is a budget flooring company specializing in laminate flooring products. These aren’t lumber, but they are an affordable alternative for homeowners who want the look of a real wood floor without the exorbitant prices of engineered wood flooring and other hardwoods.
The company has 10-years trading experience and now have two showrooms in Florida. One in Lake Worth, the other in Hollywood, FL.
The affiliate program won’t be suited to everyone, however, if you have knowledge of local SEO, this is the type of affiliate program you could take advantage of to build a directory of Florida home improvement businesses, and even perhaps charge local contractors for featured listings and placements in your newsletter.
The company can be used to source various laminate flooring for use by contractors or customers who’d rather buy affordable laminate, baseboard molding, padding and underlay to fit themselves. Additionally, they can provide full service installations too.
The only information stated about the affiliate program is that commissions range from 5% to 20%.
For more details on the Flooring Factory Outlet (Florida) affiliate program, contact the company here.
12. Build Direct
® is based ,in Vancouver, BC, with deliveries available throughout Canada and the US. Similar to Lowe’s, they are a home improvement store, but with emphasis on speedy shipping and wholesale pricing, with some ranges of products being sold at up to 50% off the RRP.
The company are looking for affiliates and influencers so it’s suited to both professionals and those in the home improvement space, perhaps Pinterest Influencers who provide tutorials for DIY projects.
As an affiliate, you’ll have access to a range of marketing materials, and they’ll pay 5% commission on their lumber products including hardwoods and engineered hardwoods as well as the more affordable laminate boards. All other home improvement categories pay a 3% commission and the cookies are set to 45-days.
Apply to the Build Direct
® affiliate program at Impact.com