The UK fashion sector took a slump when highstreet sales tanked. Many have emerged with online stores, even bigger and better ranges, steep discounts for new customers and…
Highly attractive offers for affiliates to drive new customers toward them.
The majority of household brand names for high end clothing and everyday fashion stores in the UK have affiliate programs.
Some of the better-known ones include Marks and Spencer, Debenhams, John Lewis, Bonmarche and Mothercare for both baby wear and maternity wear.
You can partner with big-name brands that Brits know and trust, but you’ll find the affiliate commissions aren’t the most profitable.
These brands have done the hard work on marketing, have an engaged customer base that let them run promotional campaigns to boost sales when they need to.
Smaller and emerging brands don’t have the luxury of a large customer base to be able to rest on their laurels. Instead, they’ll pay higher commissions to get affiliates, partners, bloggers, social media influencers, and just about anyone that can help get their brand in front of new customers.
What’s listed below are the UK fashion affiliate programs for kids wear, womenswear, gents wear and the upward trending second-hand clothing market and get this –
The commissions on these programs can be as high as 20%! I don’t own any fashion websites, but after publishing the article about fashion affiliate programs in Australia, I learned that 3% to 10% is pretty standard.
Fashion Niche Website Ideas
- Sartorial fashion for men
- Plus-sized women’s fashion (any niche category – dresses, party tops, coats, jackets, shorts, and/or trousers).
- Kids fashion, including back to school – Just be aware that back to school is not evergreen. Sales will be affected by seasonal trends. (July & Early August in the UK. (See Google Trends data.)
- Second-hand clothing for socially-conscious shoppers and those who prefer to upcycle than buy new.
- And of course, with clothing comes the fashion jewelry to compliment the outfits.
12 UK Fashion Affiliate Programs
- Hobbs UK
- Love Drobe
- Children Salon
- Oxfam GB
- Yours Clothing
- The Jewel Hut
- TK Maxx
- Clarks Shoes
- Lavender Hill Clothing
- Jules B
- Charles Tyrwhitt Shirts
1. Hobbs London
Hobbs London is a feminine fashion brand aimed at upper-class women with stylish and timeless dresses, tops, power suits and shoes made in their own factory in Italy.
What you won’t find here is trending fashion lines that tend to come and go as celebrities jump on the bandwagon.
The fashion ranges are designed in their own workshop by their in-house design team. All the products are made with quality fabrics, gorgeous prints and sold with affordability in mind.
As a Hobbs affiliate, you’ll earn 15% of all sales generated from your unique tracking links.
You’ll get them from Rakuten Marketing, (it’s still better known as LinkShare) and access to all your creative banners and all the regular promotions the brand have going on.
2. Love Drobe
Earn 20% commission promoting a London Plus-Sized Fashion award winner!
Love Drobe are a leader in plus-sized fashion with 40+ years of industry experience. Styles are on-trend and designed to flatter curves – not disguise them.
- The Lovedrobe affiliate program is run on Affiliate Window
- Pays 20% commission
- Gives you 30-day cookie tracking
- Regularly updated banners and product feeds
- They’re also happy to cater to coupon affiliates – paying a lower 7% commissions (which is still high in the fashion affiliate sector)
With a large enough subscriber base, there’s an additional option for custom marketing collaborations with the Love Drobe brand.
3. Children Salon
The Children Salon store is a family-run boutique for designer kids wear that’s run out of the small town of Royal Turnbridge Wells, UK.
It’s a family-owned boutique of designer children’s wear and has been since 1952.
They also operate internationally and pay affiliate commissions on sales generated from all eligible countries. Eligible is referring to countries and people on the UK’s government sanctions list that they can’t pay commissions on – because they’re not allowed to.
… That’s the same with every UK-based affiliate program. Most make it difficult to find in the terms though.
The UK Children Salon store pays 8% commission and is privately run using the Post Affiliate Pro software.
You get 30-day cookies and commissions are paid on all sales whether UK or from international traffic. There is a 42-day validation period and a minimum payment threshold of £100.
All payments are made in GBP / pounds sterling (£).
ChildrenSalon.co.uk are interested in partnering with lifestyle bloggers and luxury fashion blogs.
4. Oxfam (GB) Online Shop
Oxfam is an International NGO (Non-Government Organization) that you, as an affiliate, can earn from helping them market their store to raise the cash needed for humanitarian causes.
The online store has a treasure trove of second-hand fashion labels and ultra-cool projects people get involved with by creating their own items by up-cycling second-hand fabrics.
From duvets to frocks and men’s shirts into ladies ruffled tops. People get creative with their bargain finds.
Anyone posting with this hashtag will be part of your sustainable fashion niche, either by up-cycling or bargain hunting for second-hand goodies, which can be anything from fashion to books to VHS tapes or even vintage items.
Oxfam is a registered charity and the profits do go to many good causes.
Part of their operational costs though is getting help with marketing and for that, they run their affiliate program on Affiliate Window paying affiliates a 10% commission.
The program uses 30-day cookies and pays on all validated sales excluding VAT on orders, delivery fees and (quite rightly) any optional donations customers add to their order.
Given Oxfam are an international NGO, before becoming an affiliate, definitely get familiar with their terms as they are stricter than most.
For example, their creative images, you can use, but you can’t hard code them to your website. What this means is you can’t right-click, save and upload them to your server.
You’ll need to use the source code their affiliate team gives you. This lets the affiliate team alter the images on all their banner creatives simultaneously.
Before you can directly link via email marketing promotions, you’ll need prior approval.
Paid search has very strict advertising criteria for any paid ad platform be it social media, sponsored posts or search engine advertising.
The best and simplest use of the Oxfam affiliate program is using it on your blog by direct linking, adding banners, and/or using the product data feed for their fashion categories.
Important: The Oxfam affiliate team use an offline tracking process to validate sales. While the program is run on Affiliate Window, sales reporting can be delayed by up to 2-days.
There’s also a 45-day validation period, so commissions can take a couple of months before they’re paid out.
5. Yours Clothing
The Yours Clothing brand has 120 stores in the UK with another 12 in the Middle East, all focused on plus-sized clothing.
The Headquarters are based in Peterborough, UK, which is also their warehouse, in-house photography studio and their own UK-based customer service division.
Their CEO, Andrew Killingsworth is a big part of what makes the Yours Clothing brand stand out. He invites customers to send him feedback directly by email.
The brand stands for flattering design that women of all sizes can wear, feel good in and comfortable wearing.
They’re an especially good fit for plus-sized partywear, such as fashion for ladies attending weddings and corporate events.
Another popular category here is lingerie as they have bras available going up to cup J and a band size 60. One of the widest selections of bra sizes in Britain.
The affiliate program has a performance-based commission structure paying up to 15%. The higher your sales volume, the higher your commissions are.
There’s also promotional codes you can use to help ramp up your sales.
Links are cookied for 30-days, new lines added daily and the affiliate team can work with you on creating custom banners for your site.
The Yours Clothing affiliate program runs on Commission Factory and Webgains. You can choose the platform that suits you best.
6. The Jewel Hut
Fashion and jewelry go hand-in-hand. Necklaces compliment v-shaped neckline tops and dresses, and earrings add dazzle to any outfit.
As an affiliate of The Jewel Hut, you can earn commissions promoting a wide selection of designer jewelry brands including Links of London, Pandora, Swarovski, Bailey of Sheffield, and Thomas sabo.
Commissions at The Jewel Hut
- When your referrals buy pre-owned jewelry, you’ll get a 10% commission. Considering some of their pre-owned items are 14ct white gold selling for £2,995, that’s a generous commission! (£295.50) – unless it’s financed, in which case it’s 3% commission.
- The default commission for new jewelry is 7% unless it’s part of the Pandora brand range which pays 5%.
- You can use voucher codes to reward your subscribers with discounts. When purchases are made with vouchers or coupons, the commission rate is 4%.
- There is also a financing option available to customers. If the finance option is chosen rather than payment in full, you’ll earn 3% commission on the order value.
Cookies last for 30-days and there’s a product feed available to pull items into your site.
The affiliate program for TheJewelHut.co.uk is run on Affiliate Window.
7. TK Maxx
TK Maxx is a long-established brand with a reputation for bargains.
Everything is up to 60% off. (more when they run sales)
The items they fill the stores and warehouses are department store overstock and lines that are out of season.
Bargain shoppers with a taste for designer labels love the brand, but the stores are like a jumbo sale.
People need to hunt the racks for bargains, which is why many will love you for finding the best designer label brands at big discounts and promoting them online.
It’s a huge time saver.
When your subscribers take you up on the deal you find them and buy through your affiliate link, you’ll get 5% commission.
Cookies last for 14-days and you’ll get a timely newsletter keeping you up to date on the latest fashion trends to help with your marketing.
The TK Maxx affiliate program is run on the Rakuten Marketing network.
Peacocks is a UK-based fashion retailer focused on family clothing. They are part of the Edinburgh Woolen Mill Group (EWM) – a womenswear fashion label.
Peacocks focus on value clothing ranges for the family. They’re a popular retailer with younger Moms (Mums in Brit speak), shopping both for themselves, their kids and their partners.
As an affiliate of the Peacocks online store, all sales generated by your links earn a 6% commission on the total sale. The same rate applies to new and existing customers.
The only item you won’t earn commissions on is gift cards.
9. Clarks Shoes
Clarks are among the UK’s longest-running back to school shoe store. At one point, they had stores across the country before having to downsize due to the lack of store trade.
Emerging into the 21st century of how stores survive, Clarks made the shift to digital, thrive with UK shoppers, in particular, the new to school kids.
Grannies tend to have a tradition of buying their grandkids first pair of school shoes – from Clarks.
The company has the heritage and is known for quality.
While they are better-known for children’s first school shoes, people do buy year-round as the brand stands for comfort in footwear. They cater to all age groups, feet sizes, arches, and in-steps.
The affiliate program is run on the Affiliate Window network paying up to 10% commissions to affiliate partners.
They do have a product feed available and provide you with creative banners to promote their store.
To be eligible, your website needs to be finished. Not waiting for a product feed to add to it.
Applications are manually reviewed and they’re looking for partners with lifestyle blogs, fashion blogs and in particular – focused on footwear.
10. Lavender Hill Clothing
Lavender Hill Clothing is all about affordable stylish clothing. So stylish that Meghan Markle (Duchess of Sussex) bought two tees – one black, the other white and they were only £34.
The brand launched in 2013 and has quickly gained popularity thanks to its ethical sourcing and manufacturing process.
This is a brand for customers who care about quality, ethics in production and transparency.
And their stock is for everyday comfy wear. Tees in all styles to fit every body shape, and luxury loungewear.
All their products are made in England. The Affiliate Gateway manage their program paying 8% commission.
You can join The Affiliate Gateway here to earn from promoting Lavender Hill Clothing.
11. Jules B
How d’ya fancy earning up to 15% promoting designer fashion labels including Vivian Westwood, Barbour, Hugo Boss, Nicole Farhi, Calvin Klein, La Pepe, Marc Jacobs, and many others?
In total, Jules B stocks 70 designer brands of womenswear and over 50 brands of menswear.
While the brand employs 110 staff now, (much of them focused on digital channels) it’s still the husband and wife duo doing the stocking of items and attending the trade shows.
Julian is in charge of the menswear, Rhona the womenswear department.
They’re also the 2018 winners of the Drapers Independents Lifetime Achievement Award. Read the interview here to find out more about the Jules B brand.
In addition to commissions up to 15%, there’s also some help for affiliates including:
- A customizable product data feed (including the sizes, colors available and how many are in stock)
- Dedicated affiliate account team to assist
- The option to assist you with creatives for your website
Ideal affiliates are those with fashion blogs, lifestyle blogs or footwear. The only requirement is your site needs to be finished and not under construction.
Jules B has 7 stores, each located around Newcastle, however, around 70% of their digital sales now account for their overall sales.
12. Charles Tyrwhitt Shirts
Charles Tyrwhitt Shirts is a fashion store for men focused on fine shirts, suits for every occasion including travel suits, business suits and suits designed for special occasions like a night at the theatre, award ceremonies and formal events with a strict dress code. CTshirts.co.uk cater to every style.
They even stock non-iron shirts for the on-the-go professional lacking the time to iron their shirts.
Everything is British made and of the finest craftsmanship with luxury in mind.
Affiliates can earn up to 12% commissions on all items from shirts, suits, cuff links, shoes and more. The product feed available is customizable too.
Regular sales are run year-round with full-site discounts and you’ll have a dedicated affiliate account manager to help you make the most from your campaigns.
The program is run on the Rakuten Marketing network.