The Australian beauty market is a $6.5 Billion industry. A large chunk of that revenue is in makeup sales. Even when unemployment spikes, women will still spend on makeup and other cosmetics products because they feel they need makeup to look the part for job interviews.
It’s a huge confidence booster when you feel you look GOOD, and that’s why these makeup affiliate programs for Australia are going to be a great way for you to monetize your beauty blog.
Makeup Niche Site Ideas to Earn Money!
As a makeup affiliate in Australia, there’s plenty of retailers with affiliate programs you can use to tailor products for your specific audience. You can look at product ingredients, talk about styles or trends, find deals, and even get traffic from branded keyword terms by writing product reviews.
Plus, You don’t need to cater to makeup alone.
When you are focused on a group of people instead of a set of products, the needs of your audience come more into focus. For example
- Skincare for single women could tie into a dating blog
- The Anti-aging niche is always a big one as people will buy makeup that mask frown lines to give them a more youthful appearance.
- Makeup for darker skin tones could segue into fashion choices for people with darker skin tones as well
- Organic makeup is a popular option and could tie in with a “green living” or “crunchy mom” style blog.
It’s always better to have an audience-focused website rather than limiting your product selection to looking at the product side of things. For a more world-wide, or US-focused website, here are more makeup companies with affiliate programs worth promoting.
12 Makeup Affiliate Programs for Australia
- Model Co
- Look Fantastic
- Recreate Yourself
- Priceline Pharmacy
- Bellabox Australia
- Furless Cosmetics
- Sephora Australia
- Glamour Makeup Mirrors
- Black Swallow
- Nude by Nature
- Nourished Life
1. Model Co
Model Co is your brand of choice for vegan-friendly skincare products. The audience here care about what goes on their face and want to know the makeup they buy doesn’t encourage any animal testing.
It’s one of the things people choose to shop at Model Co for. Because they sell vegan-certified cosmetics.
But not all are.
You can make your own vegan-certified niche makeup site by pre-selecting only the vegan-certified makeup ranges from Model Co and leaving the rest out. If you promoted everything, you’d just be another makeup affiliate.
You can niche down to vegan-certified makeup only and use the data feed from Model Co to bring a selection of products onto your site.
Why Promote Model Co? 10% on total order value and 30-Days cookie tracking is pretty standard, but they have lots of promotions you could leverage for an email list.
Plus, their affiliate team is open to working with affiliates on tailoring offers/promotions for your audience.
2. Look Fantastic
The Look Fantastic brand is among the largest beauty retailers worldwide. An interesting part of being affiliated with Look Fantastic is that they’re a part of The Hub Group (THG.com) which is a brand-building digital agency.
They represent around 140 health and wellness brands globally, partner with cosmetic manufacturers, run influencer campaigns with big names and provide expert makeup tips from recognized industry names.
All the marketing creatives are professionally done, (they give them to you to use in your promotions), there are regular marketing campaigns on the go to build hype around new product releases and promotional events you’ll find in your inbox…
Keep your eyes peeled for the regularly sent affiliate newsletter.
That’s where you’ll get the inside scoop on what’s about to be hot so you can line your campaigns up to profit.
The money – because that’s what you really want to know so here it is…
Commission rate: 10% for new customers.
Given the size of this brand and that they’re already massive in Australia, you’ll likely be referring existing customers because the majority of women in Australia have probably snagged a bargain or two here before.
If you do refer a first customer, congrats – you’ll get 10% commission.
For all other referrals of existing customers, Look Fantastic pay 5% commission.
Cookies last for 30-days and is managed on the Awin affiliate network. Affiliate support for creative banners and other images is provided with via The Hub Group.
Before you do, consider this next one – it’s part of the Look Fantastic group offering a tighter selection of makeup and cosmetics and with a 1% higher commission rate…
3. Recreate Yourself (RY.com.au)
Recreate Yourself is a trusted cosmetics retailer by thousands of women across Australia. You can check out some of their reviews online and see that their customer service team are responsive to customers.
Since July 2019, they also started doing free shipping on all orders and free express shipping on orders over $50.
That’s something anyone shopping for anything online always finds appealing and it’s not something that’s easy to find from retailers due to the high cost of post and packaging.
Definitely take advantage of that in your promotional campaigns for the Australian RY affiliate program.
By referring customers and promoting any of the multiple sales they run, you’ll be rewarded with a 6% commission.
Customers you refer are cookied for 30-days so even if they don’t order the same day, provided it’s within a month, you’ll get credit.
The program is run on the Commission Factory network and the stats show that the website converts at around 11% with the average order value being $120.
Something that’s claimed to be 3x more than competitors. Whether that’s true or not – you can test it for yourself. (might be worth testing it against the Look Fantastic affiliate program since it is the same company)
4. Priceline Pharmacy Australia
The Priceline Pharmacies online affiliate program is on the GrowthOps platform – an affiliate network representing a number of retailers.
However, the one you’re more likely to be interested in as a makeup affiliate will be partnering with Priceline – the Australian online pharmacy website – not the travel network Priceline.
The reason you’ll want to be part of this growing brand is because they’re capturing market share fast. A report released by RoyMorgan.com shows 23.3% of Australian women buying cosmetics are buying online and at priceline.com.au.
That’s a lot of sales.
Growthops.com are all about partnership marketing but they don’t disclose much on their website other than the benefits they can have for publishers. They certainly have plenty of reasons to partner with them.
Other revenue share platforms show the commission rates on referrals to priceline.com.au pays a commission of 10% on the order value.
This could be because of revenue share platforms have multiple publishers linking, letting them boost their sales volumes to the higher levels so expect anything up to 10% commission by promoting makeup and other skincare products on offer at Australia’s most popular online pharmacy – Priceline.
Contact the GrowthOps.com affiliate team here for information on partnering with them
5. Bellabox Australia
Bellabox can be good value for your audience as it’s a gift box of surprise makeup, cosmetics, lipsticks and other goodies that their customers can look forward to. The value of the products delivered can exceed the monthly subscription cost.
Besides getting surprise goodies in the post every month, a much-loved aspect of the Bellabox service is the introduction to cosmetics people wouldn’t consider.
For anyone tired of looking at the same blacks and browns and the same shade of lippy, Bellabox can open people up to a world of cosmetics they would never think of trying, let alone buying.
The products sent out in the boxes aren’t full-size products. They’re sample-sized with a minimum of 5 products shipped to member’s doorsteps monthly. If they like the samples, they can then buy from the online store.
Another thing you should know about Bellabox Australia is they are big on locally sourced makeup and cosmetics. It’s not all big brand names, which can be a huge plus for those who prefer to shop local.
The affiliate program is run on the Rakuten Marketing platform (formerly Linkshare), uses a 30-cookie with variable commission rates.
They have an in-house affiliate team available for support and do provide creatives to help with your promotions and can arrange for custom promo codes for your audience too.
6. Furless Cosmetics
Furless Cosmetics are all about furless makeup brushes.
For anyone planning to promote organic makeup, you’ll want to be promoting cruelty-free makeup brushes and other synthetic supplies that are all vegan-friendly.
This is the affiliate program to accompany organic makeup products.
Furless Cosmetics run their own affiliate program, use a 30-day cookie and pay you 10% commission on all sales, excluding postage and handling fees.
Payments are made 30-days after a sale, which is once the customers 30-day money-back guarantee expires.
There is a blogger discount of 20% available for those using live demos or product testing but this is for your own personal use and is not part of the affiliate program.
That just means you cannot use your personal discount code to give out to your audience as an incentive to buy through your link.
Your discount code is for use only. The affiliate team will provide unique codes for your audience. You can get a discount on the products you buy but you can’t pass that discount on to others – make sense?
FragrancesandCosmetics.com.au has a product inventory of 30,000 products spanning the entire health and beauty range. They stock all the major brand names and emerging brands from across Australia.
As an affiliate, you’ll earn 10% on total order values.
The average basket value is between $110 and $140. Cookies last for 30-days and they have a data feed available.
As a makeup affiliate, it won’t make sense to promote the full range of products they offer but it would be sensible to customize the data feed to only show products from their makeup category.
There is a range of other perks for affiliates, which you can check out on their affiliate page.
8. Sephora Australia
In the makeup sector, there are mass brand products and prestige makeup brands. Sephora focuses on luxury lines, which has been described as a general store for prestigious cosmetics.
Prior to Sephora, women shopping for luxury brands would shop at specialist boutiques. Sephora changed the game by bringing together a range of upper-class cosmetics brands under one roof.
Since their founding days in France, they’ve become a cosmetics juggernaut with over a thousand stores worldwide.
Sephora has over 20 stores across Australia including Melbourne, Queensland, and Sydney. As part of their strategic growth throughout Australia, they’re also partnered with David Jones.
As an affiliate, you can partner with David Jones to promote their products or focus entirely on the range of upmarket products exclusively distributed by Sephora.
The exclusive brands for Sephora include Fenty Beauty, Givenchy, Marc Jacobs, and Sephora’s own branded products.
The Sephora AU affiliate program is managed by Commission Factory, pays 10% commission for new customers and uses 30-day cookies for tracking your referrals.
The commission rates drop to 4% on sales generated from existing customers.
As a makeup affiliate, you’d be doing your readers a huge disservice if you didn’t give them exclusive deals to the vanity mirrors they need to make themselves look gorgeous, elegant and beautiful.
Ever notice the difference in how larger homes are split?
The men get their personal space in the garage, basement or garden shed.
The woman of the house gets the entire upstairs devoted to their stuff. Where there’s a space shortage in a home, the bathroom is overrun with women’s cosmetics and beauty products.
Where space permits, even if it is in the bedroom, it’s the woman’s space.
It’s where the woman can set up large vanity mirrors, vanity tables, have organized makeup storage containers complete with brush sets for every type of makeup application they’re using.
And for those who really want to be able to see the slightest of imperfections to cover, they’ll have smaller magnifying mirrors on their vanity tables and a larger one to see how they look within a room and not just the closeup.
As a makeup affiliate, you can earn additional revenue selling the vanity accessories women need.
Whether it’s a vanity table, mirror, one with lights, or a complete makeup storage solution to keep everything organized so they know where what is when they need and see what needs to be stocked up before it runs out.
GlamourMakeupMirrors.com.au sell all the vanity accessories women need and want.
The average order value here is $409 and they’ll pay you 4% commissions on all sales and give you a 30-day cookie period as well as promotional offers to help ramp your sales up.
10. Black Swallow
The Black Swallow brand started out as a small boutique just a few years back. They are among Australia’s fastest-growing beauty brand reaching $10 million in sales in their second year of trading. (might have something do with getting their hands on their competitor’s customer database 😉 )
Asides a couple of broken eggs along their journey, part of their growth is owed to the exclusive distribution rights they’ve sourced with leading brands Jeffree Star and Fanola among some other names in the cosmetics sector.
For a glimpse into Black Swallow, check out the interview Catherine Wong – Black Swallow’s co-founder and you’ll get an insight into the audience, the company’s growth and direction.
Hint: The target market is 18 – 25-year-old females.
11. Nude by Nature
Nude by Nature is an all-natural stockist of makeup. One of the standout features of the products here is that they’re made with natural ingredients found in Australia.
In other words, it’s locally produced organic makeup. That’s a big crowd drawer for local shoppers.
They’ve been around since 2008 and have done some major promotional campaigns and have overhauled their customer journey experience with significant resources invested into improving the customer experience.
The digital marketing strategy employed is covered here – but the general message is this – you can trust that people you refer to Nude by Nature will have a good buying experience and be taken care of.
As an affiliate, you’ll earn 8% commissions on all sales generated, dropping to 5% commission rates when promotional campaigns are done letting you give your audience vouchers to use on the store.
For those running makeup niche sites, you can expect 8% referrals. For coupon affiliates, the commission will be lower.
The affiliate program for NudebyNature.com.au is managed by Commission Factory. They do offer support for affiliates and are open to custom collaborations too.
12. Nourished Life
Nourished Life is a well-known brand throughout Australia having been received National media coverage both in traditional press, digital publications and on television.
They are a brand that stands for toxin-free and it’s what drive people to continue buying from here. You can check their buying policy and you’ll see the bold claim…
“It’s what we don’t stock that makes us different”
They have a strict buying criteria for the products they stock and it’s that trust that people have in the brand that leads to a higher than average conversion rate.
As a makeup affiliate for Nourished Life, you can benefit from that trust by referring people who care about quality ingredients, zero animal testing and organic products that are good for their skin.
And they have makeup, foundations, and other natural skincare products for every skin tone too.
The affiliate program is exclusive to Commission Factory, gives you a 30-day tracking cookie and pays 5% commission. The average basket value is $80.
Top Tip: Focus on organic skincare and the natural makeup categories. Otherwise, your site wouldn’t be a niche makeup store but instead a big-box store with far too wide a choice that people will easily find elsewhere.
Niche down to stand out.