Home, fitness, health, and wellness websites can add a lucrative income stream by partnering with mattress companies. Mattress affiliate programs are best suited to lifestyle blogs and websites covering home furnishings, but they have a wide appeal for health reasons too.
Mattress review sites have been done to death because affiliates know the commissions on these products are extremely high. In particular, on technology-enhanced mattresses using superior materials and patented technology.
A mattress review site can be profitable, but given the competitiveness of the mattress industry, it could take a while to gain traction.
The fastest way to make bank with mattress affiliate programs is by taking an audience-first approach rather than a product-centric approach.
Despite the massive number of mattress manufacturers there are globally, only a fraction of them are better-known brands – the ones that have funneled millions into marketing campaigns to become household names.
You can find those types of mattress affiliate programs easily.
Rather than state the obvious, the mattress affiliate programs listed below cater to a range of niches including specialty suppliers of custom mattresses for…
- Boat mattresses,
- Mattress for truck cabs,
- Bariatric beds,
- and mattresses suppliers catering to patients with medical conditions who need superior quality mattresses to prevent bedsores.
Mattresses are bought for various reasons and it’s rarely just the case that someone is replacing an old mattress. That’s only once a decade!
It’s often the case that people find their current mattress is contributing to neck or joint pains, or causing them to feel fatigued in the morning.
Other times, it could be anti-aging related when someone needs a more suitable mattress to support back problems, address breathing difficulties, or, be made of superior material that the mattress can be used 24/7 with minimal risk of pressure ulcers, such as the beds used in patient care settings.
Given the multiple reasons there can be that motivates people to buy a mattress, it opens up multiple niche marketing angles for affiliates to introduce various types of mattresses and companies that can help them buy the right type of mattress suited to their needs.
Mattress Affiliate Website Ideas
- Focus on the core reason the majority of consumers invest in top quality mattresses – to improve sleep and reduce morning fatigue.
- Monetize a health website by categorizing the best mattresses for back pain, neck pain, health conditions such as Multiple Sclerosis, and bed adaptations such as rails to support the elderly in bed, and to help them get in and out of bed.
- Blogs advising primary caregivers such as those caring for elderly parents could include electric beds, gel mattresses and alternating pressure mattresses that reduce the number of times they need to manually help people move in bed to avoid pressure ulcers.
- Eco-friendly websites promoting only sustainably sourced and environmentally-friendly products made from natural materials will benefit from low to no VOC (Volatile Organic Compounds) mattress manufacturers.
- B2B affiliates in the travel industry and those renting out luxury accommodation could do well promoting commercial-grade mattress comforters and toppers that are easy to maintain and provide guests with a better sleeping experience.
12 Mattress Affiliate Programs
- Health Products for You
- Simba Sleep
- Luuf Beds
- Mattress Insider
- Emma Sleep
- Dream Cloud Sleep
- Nest Bedding
- Mattress Firm
1. Health Products for You
Health Products for You (HPFY) is a specialty company supplying medical grade equipment and they sell to direct-to-consumer, not just to patient care facilities.
The mattress section has a range of options suited to different types of conditions and patient needs.
These would be suited to a website/blog to show care givers the types of mattress systems that can improve quality of life, such as mattress equipment suited to people with incontinence, and systems designed to protect against bed sores / pressure ulcers.
Other products within the HPFY mattress category are bariatric beds for obese patients, gel mattresses suitable for bedridden patients and alteranting pressure mattresses that can be helpful at reducing joint pain.
The HPFY store has been operating since 2002, have 11 stores across the US and their online store have over 20,000 products too. The affiliate program is managed by ShareaSale.com and there is a customizable datafeed you can use to narrow your products down to mattresses and beds suited to a range of conditions.
The Health Products for You affiliate program uses a 30-day cookie, and pays between 5% and 10% commission on sales.
Apply the Health Products for You affiliate program here.
2. Simba Sleep
Simba Sleep is one of the most prominent and luxury bed-in-a-box manufacturers in Europe. The company was founded in 2015 in the UK and currently ship throughout Europe, but they are expanding so it’s an affiliate program to keep an eye on if you’re outside of Europe.
In January 2020, the company secured approx. $24 million in private equity to accelerate international expansion, including entering the Canadian market and Asia.
Simba can be considered as a sleep technology company, rather than solely focusing on materials. The materials used are memory foam and they also have their own Simbatex foam layer that uses graphite to shift heat away from the body, as well as patented miQro® springs used to add extra support without increasing the firmness of the mattress.
Mattresses from Simba Sleep are sold with a 200-night trial so affiliate payments are deferred until the trial period is finished.
Commissions start at 5%, (1% for voucher affiliates/coupon sites) and the cookies are set to 30-days. The Simba Sleep affiliate program is managed by Affiliate Window (AWIN) and is available for the UK site and for France.
To become an affiliate for the Simba Sleep store in France, click here.
To become an affiliate for the UK Simba Sleep store, click here.
3. Luuf Beds
Enter the smaller industry of artisan mattresses. Truly unique, hand-stitched mattresses, made in the US, all with locally sourced materials.
Uniquely hand-crafted mattresses are difficult to find as most of the industry uses automated manufacturing processes to cater to volume sales.
The materials are premium and similar to Simba, they use graphite-infused memory foam that helps with contouring and reduced heat retention.
All the materials used are non-toxic and tested at the Underwriters Laboratory (UL.com) and are also CertiPUR-US certified, meaning the foam used is among the most environmentally-friendly material available, with extremely low VOCs (less than 0.5 parts per million).
Parents concerned about VOCs and their kid’s health, will be drawn to the Little Luuf Mattress. Likewise, anyone who experiences breathing difficulties, can find the Luuf mattresses better for their health.
The Luufbeds.com affiliate program is managed by ShareaSale.com, pays a 10% commission and uses a 30-day cookie.
To apply to the Luufbeds.com affiliate program, you can sign up at shareasale.com.
Polysleep is a Canadian manufacturer that’s making affordable, yet premium hybrid foam mattresses since 2016. The mattresses are all made in Canada, and similar to Luuf Beds, they use locally sourced materials and are also a CertiPUR-US® Certified brand.
Customers can choose from three mattress types based on their sleeping patterns.
The three types available are:
- The Origin Mattress: This is the most budget-friendly mattress with two layers of foam, one of which is the same premium antimicrobial layer used in the Polysleep mattress.
- The Polysleep mattress: This is the most popular mattress of the collection as it uses a breathable and liquid repellent cover.
- The Zephyr: This is a premium mattress that has an additional layer of gel foam as well as the antimicrobial foam in addition to Nanobionic® Technology, which helps regenerate infrared rays, contributing to better restorative sleep.
The affiliate program for Polysleep is managed by Refersion.com, uses a 30-day cookie and commissions start at 5% with the potential to increase based on volume sales.
Polysleep are expanding and are looking for affiliates in Canada and the US.
For US affiliates, apply to the polysleep affiliate program here.
Canadian affiliates use this link to apply to the Polysleep affiliate program in Canada.
5. Mattress Insider
This is one of the few places where you’ll find various mattress niches catered to away from the home, health, and wellness space.
Mattress Insider caters to custom mattresses suited to truckers, RVs, caravans/motorhomes, boat mattresses, and for DIY enthusiasts keen to build a custom hide-a-bed in a small spare room perhaps, they can source a decent mattress in any size or shape.
The company has been in business since 2008 and have an established presence across the US.
If you want to be promoting something the masses aren’t catering too, such as reviving an old RV with a custom mattress made to fit, Mattress Insider could be a great solution to monetize your traffic.
The affiliate program for Mattress Insider is managed on ShareaSale.com, pays a 6% commission and uses a 60-day tracking cookie.
Sign up for the Mattress Insider affiliate program here.
6. Emma Sleep
Emma sleep is headquartered in Germany, and is one of Europe’s fastest growing tech start-ups that’s quickly established an international presence in the bed-in-a-box industry.
The company have won numerous awards, and much of it is owed to their continual investment on in-house research and development. They don’t just take what seems to work, import materials and package up a mattress. They have their own in-house sleep doctor, an international team of researchers and at the core of the Emma mattresses is their patented technology.
These mattresses are best suited to people who need a mattress designed specifically to improve restorative sleep as they use advanced memory foam technology including Airgocell® foam that isolates motion, HRX material to support spinal alignment and Visco-Elastic memory foam that relieves pressure.
The Emma Sleep affiliate program is managed by Avantlink.com and is open to both EU and US affiliates. Cookies are set to 30-days and commissions are 10% per sale. There is a 100-night sleep trial so payments will be deferred until the trial period finishes.
Apply to the Emma Sleep affiliate program here.
Eluxury.com is a premium retailer of luxury bedding products including gel mattresses, bamboo mattress protectors, and extra thick bamboo bed sheets used by five-star hotels and resorts.
Naturally, when you promote a store, rather an exclusive mattress retailer or manufacturer, there’s the additional opportunities to earn commissions on items added to the cart during checkout. This is one of those affiliate programs.
A gel memory foam mattress here costs over $500, finance is available, and there are complimentary products featured as “frequently bought together”, which help increase transaction values.
The eluxury.com affiliate program is managed by the Pepperjam.com network, and pays a 9% commission. No details are provided about the cookie-tracking duration. Support is provided by Pepperjam and they provide product feeds too.
Apply to the eluxury.com affiliate program here.
8. Dream Cloud Sleep
Dream Cloud Sleep is a luxury brand but with accessible pricing. Something you’ll find a rarity. In addition to the Dream Cloud mattress, they also sell a variety of bed bases, premium bedding and have pre-set bundles to make it easier for customers to find the ideal bed and mattress system for them.
The Dream Cloud mattress uses a combination of gel-infused memory foam and innerspring coils that gives the mattress a longer life while benefiting from pressure relief.
The affiliate program for Dream Cloud is managed by ShareaSale.com and pays a $150 commission on all sales, and uses a 365-day cookie. There are bonus campaigns and promotions run regularly.
The first bonus campaign is the launch bonus once you’re accepted. If you can sell 10 mattresses in your first 30-days of joining, they’ll pay a $1,000 bonus. In total, if you do your preparations early and gear up for a promotional campaign, the bonus + standard commission could net you $2,500 in commission by selling 10 mattresses in 30-days. That’s among the most competitive you’ll find for any mattress affiliate programs.
This should be a great opportunity for those already with an established presence.
Apply to he DreamCloud Sleep affiliate program here.
Amerisleep.com have a range of mattresses including memory foam mattresses and hybrid mattresses, and like eluxury.com, they also have a range of bedding accessories that can further complement their mattresses, which also includes organic latex mattresses made with zero harmful chemicals and manufactured in the USA.
Customers can choose to include premium quality bedding, mattress protectors (always popular to protect pricier mattresses) and various bed frames and sheets.
The affiliate program is managed on the ShareaSale.com network, uses a 90-day cookie, and pays from 5% commission on sales. Given the range of products the store have available, there is a high order value of $2,000.
Apply to join the Amerisleep.com affiliate program here.
Essentia is the most prominent green mattress in the market as the mattresses are made of hevea milk – a rubber tree sap. Having patented their formula for natural latex foam in 2005, long before the boom of the bed-in-the-box industry, Essentia is the only mattress company in the world to produce this one-of-a-kind type of mattress.
The major benefits are having zero off-gassing, which is the case for most other types of mattress materials. In addition to the Essentia natural latex mattresses, they also have the ProCor mattress collection that’s specifically designed for professional athletes who need superior support.
All mattresses from myessentia.com provide pressure relief and posture support with minimal impact on air quality.
The Essentia Mattress affiliate program is managed by Impact.com, uses a 120-day cookie and pays a 5% commission.
Apply to the Essentia Mattress affiliate program here.
11. Nest Bedding
Nest Bedding are a US-based mattress manufacturer that’s been making quality mattresses and supplying GOTS certified bedding since 2011. Currently they have eight stores across the US and manufacturer all the mattresses within the US using locally sourced natural and organic materials.
A range of mattresses are available, including memory foam, natural hybrid latex mattresses, and certified organic hybrid latex. The same expertize that goes into making their own line of mattresses extends to pet beds here too. Perfect for pet affiliates who need low to no VOC dog beds.
The Nest Bedding affiliate program is managed by Impact.com, uses 180-day tracking-cookie and pays a 3% commission/
Apply to join the Nest Bedding affiliate program here.
12. Mattress Firm
Mattress Firm could be considered as America’s best known mattress retailer. They’ve been in business since 1986, have stores in 49 states, and carry nearly every top brand of mattress manufacturer there is including:
- Stearns & Foster,
- Chattam & Wells,
The companies main focus is on affordability making them attractive to budget shoppers. Two guarantees are provided that should help boost conversions which are the 120-night sleep trial and the 120-day low price guarantee.
The first for the sleep trial gives customers a chance to try the mattress and if it doesn’t live up to expectations, they can have it swapped for one that will.
The second for the low price guarantee, promises if the same mattress or one with similar specs is being sold for a lower price, they’ll match it.
The Mattress Firm affiliate program is managed by CJ.com with affiliate support provided through ForwardPMX.com. Cookies are set to 30-days and commissions start at 4% rising to 8% for higher volume sales.
Apply to the Mattress Firm affiliate program here.