The natural and organic industry is huge. So much so that this list has already been niched down slightly to avoid the natural product affiliate programs for organic skincare. That is the dominant industry but asides from that, there are multiple angles you can take that aren’t as competitive.
People have concerns about the environment, but there are even more people who need to shop organically to reduce allergy flare-ups.
The natural products industry has grown extremely fast and that’s reflected in the number of acquisitions by major brands now playing catch-up.
A couple of notable ones showing the profits being made in this category include:
- Hershey acquired Pirate Booty for $420 million to enter the gluten-free category with a better-for-you range.
- Proctor and Gamble, the largest corporation in the personal care space invested an estimated $100 million acquiring feminine hygiene brand ThisisL.com
The point is, natural and organic are no longer consumer trends. They are mainstream. There are millions of customers around the world looking for cleaner, toxin-free solutions to a number of issues.
A small selection of areas includes: sustainable wood, chemical-free clothing, certified organic textiles, Fair Trade brands for ethical shoppers, and health-conscious shoppers looking to invest in home furnishings with low or no VOCs (volatile organic compounds).
These are found in surprising places including MDF in furniture and even in mattresses affecting people’s quality of sleep.
- Build a recipe site around making your own natural cleaning products.
- Create a gift website exclusively for natural products.
- A number of affiliate programs are suited to natural arts and crafts projects such as hemp-based material like twine, rope, and yarn.
- Lifestyle websites catering to expectant parents can focus on natural products for breastfeeding that teach women natural ways to increase lactation. This audience would also benefit from organic skincare products suitable for use when breastfeeding.
- Eco-friendly products are a market themselves that can be niched down to organic mattresses and waterproof pads for cribs made from organically certified materials.
- Environmental groups prefer to buy local but when that’s not possible, either due to price or any other factor, they are more inclined to buy from a brand that takes actions to reduce their carbon footprint. A number of niches could benefit from a “Certified Directory” of retailers that support Fair Trade, use certified organic products, and play their part to reduce their carbon footprint.
12 Natural Products Affiliate Programs
- Entirely Pets
- Pool Supply World
- The Natural Baby Co. & Grovia.com
- Kriya Botanicals
- Avocado Green Mattresses
- Nature Pedic
- Terra Thread
- Ora Wellness
- Starwest Botanicals
- Effective Natural Products
TotM is a feminine hygiene brand that sells a range of menstruation products including tampons, menstrual cups, liners, and pads.
All the cotton is certified to Global Organic Textile Standards (GOTS) and free from fragrances, plastic, and chlorine.
The brand marketing is built around being purpose-driven towards menstrual wellbeing and denouncing period stigma.
All the products are made within the EU and are shipped internationally from the UK.
TotM has gained Ethical Shopper Accreditation as well as being registered with The Vegan Society, which are both selling points for their products.
The affiliate program is run on the Affiliate Window network (awin.com), pays a 15% commission, and uses a 30-day cookie with affiliate support provided by their own marketing team.
2. Entirely Pets
Entirely Pets is an e-commerce store for pet supplies for reptiles, fish, and birds as well as cats and dogs. Not every product is natural but they do stock some in the dogs and cats categories such as the Bonies brand for natural canine chews as well as natural dental cleanses for cats.
There is also a selection of natural oils, soft chews, and full-spectrum hemp products.
The affiliate program is managed by Commission Junction, has a 30-day cookie window and the commission rates vary from 3% to 10%.
For those running a pet store, Entirely Pets stock almost everything a pet owner would need, but as an affiliate, you can differentiate your promotions using the datafeed tool so that you can tailor your niche around natural products for pets.
3. Pool Supply World
The PoolSupplyWorld.com website has tens of thousands of products suitable for homeowners with spas, hot tubs, or saunas.
Not every product is natural but among the brands they stock, a few are and they aren’t the easiest to find in the pool maintenance space.
A couple of brands worth considering for the home pools and hot tubs market are BioActive and the Natural Chemistry brand.
BioActive is the only brand to supply cyanuric acid that’s used as an all-natural and biodegradable chlorine sterilizer, whereas Natural Chemistry have multiple products for pool maintenance as well as natural cleaning products for indoors and outdoors including for cleaning barbeques.
The affiliate program is managed on both the Rakuten Marketing network and Commission Junction.
Both platforms use a 30-day cookie with commissions starting at 5% with the potential to rise to 9% commissions based on your sales performance.
Just like the EntirelyPets.com affiliate program, and likely many more you’ll join, take advantage of the datafeeds to niche down the products you’re recommending to only the natural products to suit your audiences buying preferences.
Milkology takes a different approach to selling natural products. This is an online education resource for expectant Moms to turn to when they need to learn about lactation.
The course is provided by Sarah Stewart who set up her first business selling lactation cookies, then quickly realized women were struggling to find ways to save their milk.
Rather than focusing on preserving natural milk, she changed direction, became a Certified Lactation Educator, and started providing lactation training through Milkology.com.
The affiliate program is privately run and pays 53% commission. A range of courses are available with the pricing set (currently) at $19 so it’s around $10 per referral you can earn from promoting lactation education.
Pro-tip: Get an early start by focusing on natural maternity wear, organic crib mattresses, then you can expand towards nursing pads, slings, and pillows made from organic certified materials.
5. The Natural Baby Co. & GroVia.com
The Natural Baby Company is all about natural parenting. The store stocks a range of baby products from natural cloth diapers, baby gear, carriers, baby wraps, as well as natural toys and dolls and a lot more besides.
The company started out as Montana’s Diaper store and launched the GroVia brand for natural diapers in 2009. Following that successful launch, they re-branded to capitalize on the success of GroVia.com by expanding the natural products they supply.
The affiliate program is managed on the Shareasale.com network and you can promote both the Natural Baby Company and GroVia.com.
GroVia is likely to convert better for natural diapers only but for a wider range of other natural baby items parents need, the Natural Baby Company could be their new go-to source.
Commissions for both websites are 10% per sale and they both use 180-day cookies.
6. Kriya Botanicals
Kriya Botanicals specializes in natural hair care using floral herbs and roots that provide the most nutrients to support scalp and hair care.
You can learn about the brand from their blog which focuses on natural hair care but more specific on hair porosity.
The company needs affiliates to help with their marketing, recommend suitable products, and refer people to their store.
The target audience is women with curly hair, struggling with volume, frizzy hair, and those needing natural products for afro hair care.
The affiliate program is managed by refersion.com, uses a 30-day cookie, and pays 15% commissions.
7. Avocado Green Mattresses
Avocado Green Mattresses was founded in 2016 and is based in California, US. Everything the store has is handmade in California and they only use materials that are certified organic.
In addition to handmade, eco-friendly mattresses, they also make their own natural wood bedroom furniture including dressers and bed frames made from sustainable wood.
Sub-niches of mattresses include:
- Vegan-certified mattresses
- Organic cotton mattress protectors
- Organic crib pads for nurseries
- Natural bedroom furniture
The affiliate program is managed by Impact.com, uses a 60-day cookie, and pays a 5% commission on all product sales.
8. Nature Pedic
Nature Pedic specializes in organic crib mattresses for babies. The company was founded in 2003 when they launched the first and only true Organic crib mattress that was made using non-GMO sugarcane to provide a waterproof surface.
As the company grew, they entered different niche markets and now cater to every age group.
Different audiences will have different needs for mattresses. The most obvious is to focus on allergens and the benefits of organic bedding, including the mattresses, protectors, duvets, and bedding.
The Nature Pedic affiliate program is listed on the Linkshare.com network and Shareasale.com, however, there are different rates published.
Linkshare.com is offering a 2% base commission with 30-day tracking but Shareasale.com have the same products listed as paying 15% commission using 90-day cookies.
9. Terra Thread
Terra Thread is a Fair Trade brand making them suitable to eco-conscious shoppers. They sell a range of organic bags, backpacks, laptop sleeves, and pouches.
All the textiles are GOTS-certified, as are the dyes used in the manufacturing process.
Terra Threads manufacture the products from their India-based factory and use the UPS Carbon Neutral Shipping program to keep emissions down when shipping to the US warehouse for order fulfillment.
The affiliate program for TerraThread.com is listed on the Shareasale network and pays a 20% commission on all sales.
10. Ora Wellness
The Ora Wellness brand sells organic toothpaste and natural toothbrushes. The most popular natural products for oral health is the Healthy Mouth Blend that’s designed to remove stains and stop gums bleeding.
A single 15ml bottle costs just over $20. Affiliates are paid a 15% commission, or 8% commission for coupon affiliates.
The affiliate program is run privately using infusionsoft.com and your affiliate links will still track if you refer people to their dental information pages, including the lead-generation product they have for natural teeth whitening.
11. Starwest Botanicals
Starwest Botanicals is one of the largest US suppliers of herbs, spices, and essential oils. They also have categories of products catering to natural body care.
Affiliates can and should take advantage of the brand’s quality assurance processes and their industry experience of wholesale and bulk order processing as they supply commercial and domestic customers.
Niche products can be made using essential oils such as bath bombs, organic soaps, and bath salts.
The Starwest Botanicals affiliate program is listed on Shareasale.com, uses a 60-day cookie, and pays 15% commission.
There is a datafeed tool provided too so you can tailor your promotions around specific botanicals.
12. Effective Natural Products
Effective Natural Products provide liquid dietary supplements. These have an advantage over capsules as the liquid has a faster effect and is easier to take.
The company has been operating wholesale only for over 15 years and only recently started selling direct to consumers.
To help expand, they’re looking for affiliates in the pet niche or healthy-aging related sites with a middle-to-senior age audience.
The affiliate program is listed on Shareasale.com as an exclusive merchant so affiliates get dedicated support from a Shareasale.com program manager.
Cookies are set to 30-days, commissions are 10% and to help boost cart values, they offer a $10 discount when customers buy 3 bottles.
The average price per bottle is between $30 and $50 so there’s potential to see order values around $100, earning around $10 per referred customer.