The Canadian beauty market is valued in the millions, but only around 30% of Canadian consumers shop for beauty products every month.
The majority of frequent shoppers buy from Sephora, Amazon, and Walmart, but there is a growing number of people moving away from shopping based on everyday low prices to buy from brands selling botanical beauty products that’s ethically sourced, environmentally-friendly and sold by cruelty-free brands.
Within the beauty industry are higher-priced products that people will pay more for and pay enough for boutique beauty brands to recruit affiliates and pay a handsome commission to encourage you to send your website traffic to their stores.
Beauty affiliate programs in Canada have a good appeal for a broad range of niche topics as you can promote products for cellulite on a fitness website, or stylish glasses for actors on a fashion site.
This a market that’s all about helping people look and feel good, but more so now, feeling good in the long-term as the skin absorbs up to 60% of the products that come into contact with it.
The number of opportunities to tie in a beauty affiliate promotion to your website marketing is wide.
There’s a very good chance you can move on to promote skincare products, or combine these with some fashion affiliate programs as well. You do not need to have a makeup website in order to make money with these beauty affiliate programs.
Beauty Website Ideas
- Bridal make up
- Online tutorials on using skincare products
- Mixing essential oils to make your own natural fragrances
- Botanical beauty, green beauty and/or cruelty-free beauty brands
- Electrical devices for health and beauty – ranges include hair straighteners, skin tighteners, laser hair removal devices and more.
12 Beauty Affiliate Programs for Canada
- Yes Style
- Fey Cosmetics
- Way Spa
- Juice Beauty
- Yves Rocher
- The Detox Market
- Modern Beauty
- HQ Hair
- The Body Shop
1. Yes Style
Yes Style are a global brand with a range of beauty products suitable to audiences with a variety of skin types.
The YouTube influencer program offers the highest commission rates and the most promotions including coupons for your subscribers.
If you aren’t using YouTube to do product demos or review-style videos, the original Yes Style affiliate program pays from 3% to 10%.
The 3% commission rate applies to coupon websites and there’s a 6% commission for those running cashback websites. Bloggers and YouTubers are paid 10% commission and they use a 30-day cookie.
2. Fey Cosmetics
Fey Cosmetics is a glycol-free beauty brand with a range of products all based around hyaluronic acid without any artificial additives.
The main skincare products are for anti-aging aimed at moisturizing, repairing, toning and nourishing the skin.
Any beauty website with an audience over 30-years old is likely to be interested in the line of products available here because hyaluronic acid is something that’s lost naturally due to aging.
The affiliate program for Fey Cosmetics runs on the Refersion network, pays 20% commission and gives you a 90-day tracking cookie.
As the beauty industry is about making people look and feel good, eyewear such as stylish glasses or contact lenses can be a potentially lucrative niche, especially in the contact lens space as a lot of office workers will order these repeatedly.
Clearly.ca is a vision care specialist that designs stylish frames and stocks most big brand contact lenses including Biifinity, Dailies, Air Optix and Acuvue.
The Clearly.ca affiliate program is managed by Commission Junction, uses a 45-day cookie and pays 12% on all new customer orders.
Repeat orders pay a reduced commission of 5% on contact lenses and 8% on glasses.
There are product feeds available letting you put your own custom category of eyewear onto your site or you can use one of their already curated collections.
Within CJ.com, you can link to any of their 2,597 products ranging from designer glasses to brand name contact lenses.
To start promoting Clearly.ca, sign into your CJ.com account (or sign up) then click the link below.
4. Way Spa
WaySpa.com is an aggregator website that lets customers search and compare spa treatments from over 2,000 premier spas located throughout Canada.
Affiliates earn 10% commissions on all bookings and sales of gift cards. The average gift order here is $150, but they can be as high as $1,000 so sales are usually upwards of $15 per sale.
Affiliates planning to promote via paid search can take advantage of relaxed SEM terms as the only terms you can’t bid on are their own brand – Way Spa.
The cookies last for 45-days and the affiliate program is managed by Commission Junction.
Surprisingly, the Way Spa affiliate statistics show that there’s more sales from people in Belgium than the U.S, but not surprisingly 95% are from Canada.
5. Juice Beauty
Juice Beauty is an American company that makes organic beauty products from the juices of plants and ships them internationally. Customers in Canada benefit from free shipping on orders over $41 CAD.
The company has been selling its own products since 2005 and their most successful beauty product is their patented GREEN APPLE® range, including the full-strength exfoliating mask that lets customers experience a spa-quality facial at home.
The Juice Beauty affiliate program is managed by Rakuten Marketing, pays 6% commission and has a 30-day cookie window.
Once approved to the Juice Beauty affiliate program, you can access a range of banners as well as use their premade affiliate links to promote individual products you want to promote, or alternatively, just use their home page affiliate link.
6. Yves Rocher
Yves Rocher is all about botanical beauty and people can shop the site by skin condition such as dry skin, oily skin or for creams that lift the skin.
All their products are made from botanical ingredients which can be plants, plant extracts such as essential oils, or herbs. All will have natural scents but they aren’t a brand to associate with if you take the cruelty-free beauty brands approach as they sell in China, requiring them to test products on animals.
Other than animal testing, their ingredients are sourced responsibly and can be beneficial for people with sensitive skin or specific skin conditions that don’t do well with chemically-enhanced beauty products.
Affiliates of Yves Rocher earn 15% commissions on products (except gift cards) and the cookie duration is 30-days.
Creatives are provided and the affiliate program is managed by Commission Junction .
7. The Detox Market
The Detox Market curates beauty products from around the world, putting them through stringent tests to ensure they are truly green products, made from organic ingredients that’s been ethically sourced.
Categories include hair, makeup, skincare and wellness products. Before becoming an affiliate, it’d be helpful to go their banned ingredient list to get familiar with the chemicals they keep out of their products.
Educational blogs would be good candidates for introducing new customers to healthy brands, or you could focus your website and marketing towards attracting already green buyers who actively look for the top of the line brands producing vegan-friendly green beauty products.
Affiliates earn 10% commission on all sales made within 30-days of your referral link being clicked with the exception of gift cards.
An advantage affiliates have with The Detox Market affiliate program is they don’t provide coupons so your affiliate links are more likely to stick instead of being overridden by coupon affiliates such as Groupon when customers become aware of a brand and then decide to price-shop it for a coupon deal.
8. Modern Beauty
Modern Beauty has 24 stores located throughout Canada but they do not sell to the public. They cater to beauty professionals throughout Canada, selling commercial-grade skincare products, hair products, and nail supplies for salon owners.
While you may think that would restrict your sales, it can actually help, provided you target your marketing towards salon workers who would love to work on their own schedule, perhaps start a mobile hairdresser service, their own nail salon or even offer custom beauty packages for brides to be.
If you’re qualified to provide a beauty service in Canada, you could create an online course dedicated to salon workers who want to broaden their careers by becoming fully licensed independent professionals.
This would net you course sales and increase your backend profits by earning 5% of all sales generated for graduates of your course.
The only requirement would be specifying that your students need to be certified already and ready to become self-employed.
If you can do that, you could be earning good commissions even on the lower rate of 5% as professionals will be ordering in higher volumes.
9. HQ Hair
HQ Hair is a leading brand powered by The Hut Group. They sell everything from leading brand skincare products to the latest brand name hair straighteners, all of which are commissionable through the HQ Hair affiliate program.
The only products you can’t promote in Canada are Decleor branded products and the Dermalogica brand, which are restricted to the UK.
HQHair.com affiliates are taken care of with all types of creatives, a weekly newsletter, and API product feeds so you can niche down what you want your site to focus on, such as the most high-end hair straighteners, hair oils, or narrow your product selection by hand-picking brands.
Affiliates earn 7% commissions on health and beauty products and accessories unless it’s electrical devices that pay a 2% commission and cookies are set for 30-days.
Silkn is an established retailer and considered a leader in the at-home hair removal sector as well as having some of the most advanced skincare devices for…
- Acne skin treatment
- Anti-aging devices
There’s even clinically proven devices to help get rid of cellulite so even those running a fitness website for women bothered by cellulite could find some products on Silkn that’d provide an additional revenue stream.
As a Silkn affiliate, you get to keep your ear to the ground getting updates from their in-house marketing team about upcoming promotions, the inside scoop on new product launches and the support of their team of experts.
The Silkn affiliate program runs on Commission Junction, pays 8.5% commission and has a 45-day cookie.
11. The Body Shop
The Body Shop is an established brand that’s known around the world for its quality lines of organic and vegan-friendly cosmetics products.
Similar to how the Lush brand is all about organic bath bombs with zero animal testing, The Body Shop operates on the same business fundamentals only on a grander scale as they cater to skincare products to nourish every part of the body including organic hair products.
Suitable websites for The Body Shops affiliate program will need to be focused on vegan beauty or organic skincare products.
As an affiliate, you’ll earn 4% commissions and to make your campaigns easier to ramp up sales volumes, there are exclusive offers for affiliates that aren’t advertised on The Body Shop’s official website.
Rakuten Marketing manages the technical aspects of The Body Shop’s affiliate program, while the in-house team provides dedicated support for affiliates.
Affiliates have an easier time getting customers to order at least $40 CAD with Orabel because orders over that amount qualify for free shipping, making it an easier sell.
Standard commissions for the Orabel.ca affiliate program are 7% with bonuses paid on higher value orders rather than being tiered as most other affiliate programs are. Here, you receive a $5 CAD bonus when your referrals order a combined total of $200 CAD with another $50 CAD bonus applied to your earnings when combined sales reach $1,000 in a month.
For those doing tutorials or makeup bloggers with YouTube channels or doing any type of makeup product demo, there’s another incentive you’ll want to take advantage of and that’s the 15% off your own orders.
The Orabel affiliate program is run on the ShareaSale network and there’s various banners available and a deep linking functionality letting you promote individual items instead of the full store.
There’s also occasional promotions for affiliates, discount codes, and coupons for those running a coupon website for beauty products.