Finding affiliate programs for Canada is tricky because a lot of the big fashion brands deliver internationally but for shoppers in Canada, unless they’re buying from an e-retailer with a base in Canada to ship any returns to, the return charges can be upwards of $35.
That will affect your earnings as a Canadian affiliate in any fashion niche.
Any program you’re considering joining, check the shipping rates before applying.
A lot of international brands are using .ca domains but they don’t have locations in Canada. Instead, they’re charging high delivery rates and leaving any import taxes up to the customer to pay the bill to receive their goods.
All the fashion affiliate programs listed here have locations in Canada, or in the US with favorable shipping rates and minimum customer hassle.
The Niches in the Fashion Scene
The fashion industry is lucrative when you know who you’re selling to because clothing and fashion apparel represent individual personality.
It’s a way for people to express their individualism.
Professionals need power suits for weekdays and functional fitness wear for working out. People working outdoors and those who hike or go camping will need outerwear clothing and functional footwear.
There’s also people who only buy ethically sourced clothing.
Consider Meghan Merkle who spent most of her working life in Toronto, Canada before marrying Prince Harry. The Duchess of Sussex is now prominent on fashion magazines with a reputation for sustainable fashion, which is becoming more of a market than a niche.
One of the longest-running sustainable fashion stores in Canada is Canada Goose, which concentrates on outdoor wear for film crews because it’s needed in colder parts of the country. They have a very transparent page on their site explaining their policy.
That’s also a good example of how to niche down to focus on one type of clothing for a very specific group. Outdoor clothing for film crews.
The information on the page linked above is a sample of what people consider when thinking about clothing items because of the huge textile waste volume.
Fashion Niche Ideas
- Plus-sized fashion
- Men’s urban style
- Denim only clothing (extremely popular in Canada)
- Sustainable fashion
In addition to the broader categories above, there’s potential topical blogs and websites that focus on topics such as outdoor hiking guides, fishing, photography, or mountain sports.
Due to how large the overall market size is, there’s massive potential to integrate a number of Canadian fashion affiliate programs into many niche sites.
12 Canadian Fashion Affiliate Programs
- Shoe Freaks
- Dynamite Clothing
- Shop Style Collective
- Mabel’s Labels
- Stacy Adams
- Eddie Bauer
- Joe Fresh
1. Shoe Freaks
Shoefreaks.ca is a leading alternative footwear store in Canada. The shoe style is nothing you’ll see in the majority of stores because they are very niche specific.
There are gothic shoes, platform shoes and high platform footwear for men as well as stylish bold pole shoes that don’t scream pole dancing yet could be a good addition on a lingerie site to accompany sexy attire for couples.
As an alternative shoe specialist for Canada, there’s something for anyone wanting a shoe style to express their personality.
The Shoe Freaks affiliate program pays 10% commission per sale and has a massive 120-day cookie.
There is deep linking capability to promote individual items as well as a data feed to feature more of their products on your website.
Advanced affiliates can take advantage of their PPC-friendly bidding policies too.
Silvert’s is a really unique opportunity for affiliates in a highly untapped market.
The niche here is adaptive clothing and it’s part of the anti-aging market. One that caters to people who have difficulty getting dressed with the end objective being to improve their quality of life.
Imagine the difference between needing a carer to dress you and being able to dress yourself.
Silvert’s sell a better quality of life. It can be the difference between people relying on a carer to help them get dressed and being able to dress themselves.
Clothes here are designed with elasticated fabrics and alternative fasteners such as Velcro instead of buttons and zips.
For people suffering from any condition affecting their fine motor skills, the Silvert’s adaptive clothing ranges are there to make their lives easier and more independent.
Silvert’s have a design team who consult with clients, carers and health professionals ensuring the clothing they make match what customers need.
If you can help them reach more people who need their clothing, they’ll pay you 10% commission.
3. Dynamite Clothing
Dynamite clothing is the Canada go-to store for women’s fashion that’s on-trend, functional and stylish. The audience is career-focused women.
Dynamite is part of Groupe Dynamite, which also includes the Garage Clothing brand which is more focused on teen fashion.
The affiliate program for Dynamite runs on Commission Junction and it covers both Canada and the United States.
As the company is Headquartered in Montreal, there are some shipping options exclusive to Canada, including free in-store collections and there’s over 400 stores throughout Canada. The largest is in Montreal.
The affiliate program pays 5% commission on orders placed by new customers and a 3% commission on returning customers and the cookie duration is 30-days.
One material most Canadians will have (perhaps everywhere else too) is denim. The Canadian Tuxedo is any combination of denim bottoms worn with a denim jacket.
Marks, known as L’Équipeur in Quebec where most locals speak French, is the largest denim retailer in Canada with 380 stores.
They’re a familiar brand, have an ethical sourcing policy and are well-established in the Canadian market. Conversions on the Marks affiliate program on a denim niche-specific store could be high.
The brand is part of Canadian Tire, a massive corporation with 100+ years of Canadian Heritage.
Anything denim is on the Marks.com store. The affiliate program runs on Impact.com, pays 4% commission on all products except gift cards and cookies last for 7-days.
5. Shop Style Collective
The Shop Style Collective program is part of the Rakuten Brand.
ShopStyle.ca is what’s called a fashion aggregate website, which pulls products from various merchants. It’s part of the Rakuten brand which has it’s own affiliate network.
With this, fashion affiliates can make money through their revenue share program. Commissions are 75% of the commissions the website earns for Rakuten.
An upside to the revenue share is that it’s super easy to get started. You can refer people to ShopStyle.ca, and there’s also partnerships in place for social media promoters.
You can start on social platforms without a website, provided you have an audience. Don’t stay long at this phase though because websites have far higher earning potential.
The partnerships Shop Style have includes the Looks Collection for Instagram and Shop the Look on Pinterest. If you have a decent-sized following on either of those platforms, you could be earning fairly fast.
Navibi started in Canada in 2008 as a premier store for plus-sized fashion.
Sizes here are between 8 and 28. There are a few exclusive plus-sized brands on Navibi including Manon Baptiste, James Jeans, Isolde Roth, and more recently, the Navibi own brand label.
It needs to be said that Navabi are a premier e-retailer in the plus-sized fashion space. They work with designers around the world, partner exclusively with some and have their own in-house design team too.
While there are plenty of plus-sized fashion stores to promote, Navabi is a premier brand, but still with good pricing for the quality of their clothing ranges.
The affiliate program for Navabi.ca pays 10% commission and a new customer bonus. The product feed is updated frequently and there’s support available too.
However, to join the program, you need to reach out to the team and inquire as they’re interested in fashion-forward blogs and relatable fashion websites.
7. Mabel’s Labels
Mabel’s Labels is run by four parents who went through the annoyance of what most parents will at one point, likely more. The misplaced kid’s gear like the lost shoes, or the lunch box going missing in daycare.
Mabel’s Labels aren’t a fashion site, but it’s a perfect opportunity to solve an ongoing problem for parents with school-age kids.
Consider this a supplemental affiliate program for Canadian bloggers to help parents get durable labels so their kids stop losing their gear at school or daycare.
Promote quality waterproof and personalized labels for kid’s clothes and earn 10% commission on the sales you make.
8. Stacy Adams
Stacy Adams is a men’s shoe brand focusing on style and comfort.
The brand has been making men’s dress shoes for over a century and are still going strong, which says a lot about the quality.
After the customer’s 50-day return period passes, affiliates earn 5% commissions on sales. There’s also a dedicated account manager as well as creatives and the ability to deep link to any page on their website.
Atmosphere is a Canadian outdoor clothing brand and another store that’s part of the Canada Tire brand. This is the go-to store for all things outdoors including camping, hiking and adventure sports.
They stock all the leading brands for outdoor wear as well as quality own-label brands.
In addition to outerwear, customers can shop by category and find electronics such as drones, wireless speakers, action cameras and outdoor watches.
If you have a website related to any outdoor activity in Canada, such as photography, the outdoor clothing range could be good for cross-over marketing – instead of promoting cameras constantly.
Switch it up to include comfortable clothing for outdoor activities.
10. Eddie Bauer
Eddie Bauer is another outdoor clothing store for Canada where you can earn from promoting quality outerwear and apparel.
If you’re running a family website, there are outdoor coats and jackets for boys and girls in addition to the men’s and women’s ranges. The brand has been around since 1920 and is mostly hiking, mountain sports, and casual travel wear.
They stock all the major brands and have some own-label products.
The affiliate program for Eddie Bauer runs on the Pepperjam network paying 6% commission. There are data feeds available as well as a dedicated account manager and the ability to earn more based on performance.
Sportchek is where you can find practical and functional clothing for every type of sport. Indoors, outdoors or in the water.
Basketball, golf, water sports, tennis, badminton, yoga and more.
Whatever type of sportswear that’s needed, you’ll find it on Sportchek.ca. In addition to sportswear and gear, there’s also a range of health supplements available.
There’s 195 Sportchek stores across Canada so it’s a familiar brand and returns are simple.
You can join the affiliate program on Pepperjam to start earning 6% commissions and there’s a range of tools available to help make your marketing easier.
12. Joe Fresh
Joe Fresh has a lot of everything that’s fashionable and on trend. They cater to various styles and all age groups including newborns.
On some of the women’s clothing ranges, there’s hard to find sizes including XS and 3X. Unlike most stores where women’s designer clothes go up to 16, Joe Fresh has some ranges with sizes going up to 22.
Founded by Joe Mimran of Toronto in 2006, the Joe Fresh brand has grown fast to now have over a thousand locations throughout Canada.
11 are permanent stores, 350 are in Loblow’s and 1,100 departments are located in Shopper’s Drug Mart stores.
As an affiliate, you can earn 4% on all online sales generated through your referral links to the Joefresh.com store. The program runs on Rakuten Marketing and applications generally take five days to review and approve.