The supplement industry in the U.S has reached an all-time high with survey findings in September of 2019 reporting 77% of U.S adults consumed dietary supplements.
The highest age group are those between 35 and 54 years old, but that’s only for dietary supplements. Asides from adults, there’s also a booming pet supplement industry with estimated sales reaching $580 million annually.
Additionally, there’s strong growth in beauty supplements, in particular in the U.S, which in 2018 saw a 61% increase in beauty supplement sales, surpassing France, Germany, China, and Japan combined.
Can you see the massive opportunities there are with supplements affiliate programs?
Many a blog or review site can be monetized effectively with affiliate programs for supplements for health, fitness, pet care, hair growth and even supplements to help travelers avoid jetlag. You could even go all-in and build an authority supplement review site for people to search for supplements by category.
Another form of supplements are nootropics, which is yet another growing industry that can also be niched down by application.
Nootropics are a sort of health supplement that focuses on optimizing brain health. Different products have different goals, some of which are for:
- Increasing attention and focus
- Improving memory
- As mood enhancers to fight depression
- Get a better night’s sleep
Supplements used to be just mainstream in the weight loss industry and in the bodybuilding market, but with advances in modern medicine, the supplements market has expanded from weight loss to now include:
- Pet supplements
- Brain supplements to fight off age-related conditions
- And it’s even reached the beauty sector with more people opting for collagen supplements as an alternative to anti-wrinkle creams.
There aren’t many markets that supplements haven’t infiltrated. People will spend on supplements if they believe the product will help them achieve their goals.
Goals can be fitness related or health-related, but in all cases, people buy supplements with one goal in mind, usually, to help with weight loss, pack on muscle, or in the case of nootropics, people will either make their own from proven natural ingredients or buy supplements with a proven nootropic stack, which is a combination of natural ingredients, ground down into a powder and then put into capsules.
Supplement Website Ideas
- Monetize an anti-aging website with collagen supplement affiliate programs
- Help people increase their focus by blogging about effective nootropic stacks for optimizing focus (or any other mind improvement goal)
- Blogs that discuss mental health and improving sleep can recommend some sleep supplements that could be transformational for some people.
- Sleep blogs can be further niched to discuss lucid dreaming with suitable supplements recommended to help people get into a dream-like state using lucid dreaming supplements.
- Pet websites that discuss a range of health issues that affect pets can introduce pet supplements that may help increase life expectancy and/or improve the quality of life of pets.
- Fitness websites either focusing on building muscle or losing weight can recommend the right type of supplement to help people achieve their fitness goals.
- Niche food sites can partner with supplement brands in their space, such as supplements for the paleo diet, keto diet supplements, vegan supplements, vegetarian supplements. etc.
- Personal development sites are all about helping people look and feel better making supplements a perfect monetization option as every supplement is (or should be) developed to help people reach their goals. To look and feel better!
12 Supplement Affiliate Programs
- The Vitamin Shoppe
- Nootropics Depot
- EZC Pak
- 1800 Pet Meds
- Vital Proteins
- More Niche
- Perfect Keto
- Nitrovit from Project Noo You
1. The Vitamin Shoppe
As it sounds, the VitaminShoppe.com is all about vitamins. They have supplements that will fit into any niche site, whether it’s for self-improvement, bodybuilding, weight loss, improving sleep or for joint pain relief.
If there’s a supplement that’s proven to help people reach a goal or improve their health in general, you’ll likely find it on here.
The affiliate program is managed by Commission Junction, uses 7-day cookies and pays between 4% and 10% commissions depending on your sales volume so the more sales you make, the bigger a pay bump you’ll get.
2. Nootropics Depot
The Nootropics Depot store isn’t just for nootropics for brain health. That is a large part of their store, but they also stock other health supplements for skin conditions, sleep supplements, and supplements for pain management.
The company has its own in-house lab that’s used for random product testing to ensure purity in the ingredients used, which can be a problem with lower quality nootropic brands that make bold claims that deliberately mislead consumers.
By partnering with Nootropics Depot, you can start promoting top-notch supplement brands that meet the quality benchmarks of NootropicsDepot.com.
The affiliate program is managed by the Share-a-Sale network, uses 7-day cookies, and pays up to 8% commission on all nutritional supplements, nootropics, and natural plant extracts, which are used by people who prefer to buy the ingredients to make their own nootropic stacks.
They are interested in partnerships with blogs that are actively using content marketing to engage with their audiences. They are less likely to approve applications for coupon/deal websites.
You’ll also need to make sure that before you apply, you have updated your Shareasale.com affiliate account with the website you intend to promote supplements.
3. EZC Pak
The EZC Pak is developed by a physician to help people boost their immune system using just a 5-day immune-boosting course to reduce the need for antibiotics, as they are becoming less effective the more they are used.
Eventually, with too many repeated uses of antibiotics, the body becomes resistant.
The EZC stands for Echinacea, Zinc and vitamin C and they are an over-the-counter alternative to antibiotics that take the “Watch and Wait” approach to infections such as colds, flu’s or just generally feeling run down due to an infection.
They aren’t an alternative to prescription drugs, but for those who are perhaps feeling they’ve come down with the flu or are bothered by a runny nose caused by the common cold, an immune-boosting pack like this that is physician-approved, can be a good alternative to making a Doctor’s appointment just to be prescribed antibiotics.
The affiliate program is privately run, uses 1-year tracking cookies and pays 25% commission. There’s also a second-tier affiliate program that will earn affiliates who recruit other affiliates an additional 5% commission.
All the commissions earned are paid monthly and once you have made 5 sales, you’ll also receive a $25 Amazon gift card as a bonus.
4. 1800 Pet Meds
Pet Meds are an online pharmacy for discounted pet prescriptions but they also have categories for pet supplements and an affiliate program you can use to monetize a pet site by referring customers to buy from the 1-800-PetMeds store.
Affiliates can’t earn from prescription orders due to legal restrictions, but you will be paid for all non-prescription orders, which all pet supplements are.
By partnering with PetMeds, you can promote dietary supplements for pets such as fish oils and omega-3 supplements, food additives, CBD and hemp for pets, which are becoming increasingly popular across the US and Canada, both of which PetMeds deliver to.
The affiliate program is managed by Rakuten Marketing, uses 10-day cookies, and pays from 10% to 15% commission as well as a new customer bonus should you refer someone who has never bought from the PetMeds store before.
Sign up to the 1800 Pet Meds affiliate program here. (US and Canada Only)
If you’re in the EU, the site won’t work as they aren’t GDPR compliant at time of writing (December 2019)
5. Vital Proteins
Vital Proteins have a range of collagen supplements that are used by people for a range of issues, and not just for anti-aging, as collagen is what gives skin its elasticity helping to prevent wrinkles.
The beauty industry is just one sector you could promote collagen supplements effectively. Add to that the fact that after 25 years old, the body becomes less efficient at producing collagen (that’s why it’s an anti-aging supplement), but collagen is also needed to:
- Nourish bone health
- Maintain strong joints and ligaments
- Keep vital organs healthy
- And generally, help people maintain an active lifestyle.
Vital Proteins was founded by Kurt Seidensticker after he realized his passion for running would likely have to end if he didn’t start including collagen supplements in his daily routine to prevent knee pain caused by running.
A collagen deficiency can cause people to change their way of life. A good collagen supplement can help prevent that.
In any fitness niche, be it running, yoga, cycling, or any cardio activity that needs strong bone health, Vital Proteins would be a good store to partner with. Even for food bloggers, you can share recipes that use their beef bone broth or beef gelatin to promote collagen growth.
The affiliate program is privately run and pays 15% commissions and they do offer affiliate support, creatives and training tutorials to get you started.
All other Vital (get it) information like cookie-tracking, and when and how they pay their affiliates aren’t listed publicly so you’ll need to ask them for more details.
6. More Niche
Moreniche.com is an affiliate network with a score of offers across the sports nutrition industry with some in the health market and some cosmetic supplements. The only offers on the network are proven to convert, pay affiliates high commissions and have a guaranteed payout.
In particular, the weight loss supplements affiliate category pays up to 80% commission, but the bodybuilding supplement offers only pay up to half that, but even that’s high for supplements.
The More Niche affiliate network has been around for over a decade, and in that time, they’ve built an entire library of training for affiliates, dedicated to helping you maximize your returns. The support and training are there, which is how they’re able to help affiliates become super affiliates.
Just for joining, you’ll get an instant PDF (The Conversion Bible) then ongoing support to help you maximize your earnings potential.
If you’re going to join any supplement affiliate program, at least join here for the partnership training and you may very well find a superb offer your audience will love, as will your bank account.
7. Perfect Keto
Certain people on the Keto diet need to use supplements to prevent deficiencies, whereas others will opt for supplements because they make going Keto easier.
Anyone new to the Keto diet is prone to succumbing to what’s called the Keto Flu. It’s basically the body feeling run down when someone first transitions to a Keto diet.
Supplements like vitamins and minerals prevent the Keto Flu.
Ideas of supplements for people on the Keto diet include:
- Bone broth drinks
- Magnesium supplements
- Vitamin D
- and MCT oil, which can be an ingredient included in recipes on food blogs using deep linking to promote the MCT oil from the Perfect Keto store.
The Perfect Keto affiliate program is open to anyone with a suitable audience of 5,000+ followers, whether that’s on social media, or email, or even if you’re getting 5,000 monthly page views to a Keto related website.
Commissions are up to 20% and are performance-related and there are also frequent bonus contests run that could boost your income more from here.
People are familiar with the bodybuilding.com brand and given they have a variety of products, you can go niche – like focus on vegetarian bodybuilding and promote the supplements vegetarians need, like Rhodiola Rosea, Flaxseed powder, Curcumin, Creatine and Branched Chain Amino Acids (BCAS), as just a few examples.
The affiliate program is managed by Impact Radius, pays 8% commission on new customer orders and 3% commissions on purchases made by existing customers. Coupon affiliates earn a 2% commission.
Cookies are set for 7-days and they are one-time only, meaning when you refer a customer, you only earn commission on that order. Repeat commissions are based on ongoing promotions with your affiliate links. Deals are provided to affiliates to save your audience money and help you make money!
There is a $50 minimum payment threshold and that’s paid out monthly after 45-days. A 30-day hold for the customers’ money-back guarantee, then you’ll be paid 15-days after that.
(If you’re not in the U.S, scroll down to the bottom of the page to change your country. Bodybuilding.com is open to international affiliates)
One supplement that’s natural and proven to increase endurance is Rhodiola, making it an ideal supplement for travel affiliates to promote to people booking adventure holidays.
Asides from being a supplement for travel, which will be beneficial for frequent flyers to stave off the effects of jetlag, it’s also popular for treating anxiety, depression, common headaches and a whole lot more.
With so many uses, this one supplement can tie into many niches so it’d make sense to partner with a specialist supplier. RhozivaTM uses a proprietary herbal blend that includes Rhodiola Rosea root and the affiliate program pays you a 5% commission per sale.
RhozivaTM is part of Nanton Nutraceuticals, a Canadian health supplement supplier.
There’s no details provided about cookie-tracking or when or how they pay, so reach out to them and ask for more details about their affiliate program.
The evitamins.com store is a superstore for all types of vitamins ranging from skincare, hair care, pet supplements, amino acids, minerals, herbs and more.
The evitamins affiliate program has two options for joining. The first is their in-house program and the 2nd is managed by Commission Junction. You’ll earn more than double by partnering directly and cutting out the middleman. Better yet, in the case of multiple affiliate referrals, their in-house tracking cookies override CJ tracking cookies so direct partners are prioritized.
If you’d rather use Commission Junction for whatever reason, perhaps just to give your account a boost by building a track record, the commissions are lowered to just 4% to 8%, whereas, direct partners earn commissions of 12% to 20% with cookies lasting 60-days.
They also have a rewards program that may be suitable for coupon and deal sites that pays a flat fee of $10 per order and your referrals get $5 off their first order.
You can join both the rewards program and the affiliate program but you won’t earn commissions from both. It’ll either be a commission of the order, or a flat $10 commission as a rewards partner.
Or if you run a coupon/deal site, apply to the rewards program instead.
Or apply to both so you can vary your marketing.
Bloggers in the hair and beauty industry can partner with Vivical to promote what’s claimed to be the top-selling hair growth supplement that’s been clinically tested and is 100% drug-free, so all-natural ingredients.
The brand has been around for over 25-years and has various celebrity endorsements, they run frequent PR campaigns and their internal surveys show that 96% of their customers would recommend the brand to a friend.
The Viviscal affiliate program is managed by Commission Junction, pays a 10% commission on all orders and runs various promotions to help affiliates get sales. Cookies are set for 30-days and there are creatives provided and support from an experienced affiliate team.
12. Nitrovit from Project Noo You
Nitrovit is a nootropic brand focused on improving brain health and there’s four core groups for this supplement. Seniors, students, professionals who need to focus for longer and pro athletes who need an edge over their competitors.
Nitrovit is a pre-done nootropic stack with 13 natural ingredients to enhance brain health. If people were to buy the ingredients individually to ‘stack’ these, it would cost over four times the price and they’re made in the USA in accordance with the FDA guidelines.
Nitrovit is sold at the Project Noo You website and their affiliate program is for the Nitrovit nootropics and managed by Shareasale.com. Cookies last for 30-days and they pay 40% commission.
The refund rate for 2018 was less than 1%, which is why there’s no commission clawbacks on refunds. That is a strong sign the brand is confident in the quality of their product.