Makeup is one of those products that go beyond its main industry, the beauty market. People use makeup for beauty, but for so many people, it’s what helps them create their own look, lifts their mood, and gives them a confidence boost. Though many companies operate internationally, some focus on local, and these 12 Canadian makeup affiliate programs highlight that local aspect, serving the Canadian market.
The audience is mainly women, but there is a niche market for makeup for men such as mascaras to make their eyes pop, while others will give their faces a full glam makeover.
In all cases, makeup is about individualism.
For marketers in the makeup space, you aren’t selling the product. You’re selling the feeling. The individualism and artistic expressions people have over how they look.
With this list, we focused on makeup affiliate programs for Canada, meaning companies that reside in Canada, or serve the Canadian market. However, we kind of ran out of companies that directly deal in makeup, so we got more creative with what a makeup affiliate could potentially promote.
There are plenty of companies out there, but not all have affiliate programs. Plus, we’ve already covered beauty affiliate programs for Canada, and makeup affiliate programs in general (mostly US market)
Website Ideas for Makeup Affiliates
- Review different makeup brands and/or post daily makeup tips. (Marlena Stell could have taken this route for MakeupGeek.com. )
- Makeup for men
- Concealers for different skin conditions such as makeup for dry skin or acne
- Mineral makeups with no oils, waxes or fragrances, which is part of the green makeup industry
- Makeup for people with certain skin tones such as dark skin or fair skin
- Airbrush makeup kits
- Personal confidence blogs guiding people to improve their skin to look better, which in turn helps them feel better.
12 Makeup Affiliate Programs for Canada
- Lowe’s Canada (for Vanities)
- Lime Crime
- Mommy Makeup
- ULTA Beauty
- Sale Event
- Tattoo Concealing Master
- Walmart Canada
- Water Liberty
- Charlotte Tilbury
- Makeup Geek
Despite Indigo being Canada’s largest bookstore, they also stock a variety of personal care products, gift sets, toys, games and more.
Commission rates vary from 2% to 10% depending on which category or list you choose to promote.
For affiliates in the makeup space, the most appropriate category here will be the gift list.
You can use the product feed to pull in data for makeup gift sets, makeup pouches and travel kits and bags for both men and women.
Customers get free shipping on orders over $25 and Toronto customers get same-day shipping. Cookies last for 7 days on all categories.
2. Lowe’s Canada
Lowes.ca is a leading home improvement retailer known for its quality products but there’s one category here that makes a great addition to a makeup blog or website and that’s the Makeup Vanities category.
Commission rates are lower with a base rate of 2% with the possibility to increase earnings based on performance.
It’s unlikely this will be a high earner for makeup affiliates as it’s more suitable to have as an additional affiliate program for makeup accessories.
There is a dedicated affiliate manager, a product feed and regular promotions.
Cookies only last for a day though so to make the most of the Lowe’s Canada affiliate program, pay attention to the newsletters for discount coupons and promotions.
Use these to incentivize people to upgrade their vanity table, mirror or to buy a more comfortable vanity stool for applying their makeup.
3. Lime Crime
Lime Crime has makeup for all skin tones and they have fun shades for people to try different styles and experiment to find the products that let them express themselves best.
They stock all sorts of cosmetics, some bold colors and cater to hair products as well as makeup and lipsticks.
LimeCrime.com is a certified vegan and cruelty-free makeup brand that’s part of the CCIC Leaping Bunny Program that sets international standards for cruelty-free cosmetics.
They’re also PETA (People for the Ethical Treatment of Animals) certified.
Commissions are 2% to 5% with the opportunity to increase earnings based on performance and cookies last for 7-days.
Affiliate support is provided through Lab6Media.com who’s managers keep you updated on upcoming promotions, coupons, sitewide sales and creatives to help your marketing.
4. Mommy Makeup
Mommy Makeup is the brainchild of Debra Rubin-Roberts, a professional makeup artist of 15-years who founded the business for busy moms to get a polished look that doesn’t take hours to apply.
Some women spend over 20 minutes each morning applying up to 16 types of skincare products from concealers and foundations to primers, highlighters and mascara.
Mommy Makeup takes a range of makeup and simplifies the process to just 7 products that can be applied in 6-minutes. See the Flawless Makeup in Only 6 Minutes page to watch Debra show her customers how this is done.
The company is based in New York but shipping is free to Canada for orders over $75 or $10 for values under that and all their products are cruelty-free and certified under Peta’s Beauty without Bunnies program.
5. ULTA Beauty
ULTA Beauty is a US-based company that’s recently started shipping to Canada, and the website is set up to remove Canada-restricted items from your basket to prevent any delivery problems or increased fees due to shipping taxes.
Different parts of the ULTA shopping experience don’t work for Canadian customers as orders are managed by Borderfree.com, which is set up as a reseller of ULTA products. As such, shoppers are able to use the domain global.ulta.com, but they won’t be able to access sweepstakes, membership features or ULTAMATE Rewards®.
The affiliate program is managed by Impact Radius, pays 2% commission and uses a 30-day cookie.
6. Sale Event
Sale Event is based in Ontario, Canada and stock thousands of beauty products from top name brands.
All the products here are overstock items that’s either bought direct from the original manufacturer or an authorized reseller.
The partnerships they have in place with brands is why Sale Event is able to sell cosmetics at much cheaper prices than retail stores.
They don’t have stores either, just one massive warehouse where they ship all their products from within 24 hours.
The range of products on offer is constantly changing so while there are datafeeds available, it’s definitely worth keeping up to date on the new arrivals.
Affiliates of SaleEvent.ca earn a 15% commission with bonuses available and the cookie is 90-days.
Within the first 30-days of being accepted into the Sale Event affiliate program, commission rates are doubled to 30%.
7. Tattoo Concealing Master
Tattoo Concealing Master is an online course teaching people how to apply airbrush makeup to completely conceal tattoos.
This could be a valuable addition to a makeup blog, but it easily lends itself to non-beauty bloggers such as career websites.
Some people may want to cover tattoos temporarily such as for a job interview, perhaps a first-date if the tattoo regret is from a past relationship until they save enough for laser removal.
While the techniques taught in the course are aimed at concealing tattoos, airbrushing techniques can be applied to conceal a variety of skin blemishes.
- Age spots
Airbrush makeup is faster to apply and gets an even coverage that covers the majority of skin blemishes and it isn’t limited to concealing inks.
This course lends itself well for a variety of topics as airbrushing is the core lessons with tattoos only being one skin problem it can fix.
Get creative in your marketing and you could promote this with different angles.
The affiliate program for the Tattoo Concealer Master course is managed by Clickbank, uses a 60-day cookie and pays 75% commission.
8. Walmart Canada
Walmart is on the top 10 list of Canada’s most influential brands. Millions of people trust the brand with their details and shop here every day for value pricing on items they need.
When it comes to makeup, there’s categories devoted to it and if you go the airbrush route, there’s a variety of compressor kits (single and dual compressors), brushes, leg spray lotions, blending sponges and even tanning sets that could save your subscribers the prices of tanning salon sessions.
The Walmart Canada affiliate program is managed by Rakuten marketing, pays from 1% to 4% commission with a 2-day cookie window.
To join the Walmart Canada affiliate program, log into Rakuten Marketing and search for Walmart Canada.
Aeroblend make their own makeup to use with airbrush kits and you can buy the kits, the makeup or both from here.
All the make-up is made in the USA and is not tested on animals so they are a cruelty-free brand.
Canadian orders are shipped by USPS, UPS and DHL and the rates for shipping is automatically updated on the site before order processing.
All the makeups are water-based with botanical and other minerals added to their makeup formulas to help hydrate the skin.
The affiliate program is managed by Refersion, pays 15% commission and uses a 30-day cookie.
10. Water Liberty
Water Liberty is a green company that has a variety of nano towels for women to clean deeper into their skin pores to remove makeup with just water.
The Nano towels work on dry and sensitive skin without drama because there are no additional products needed.
Soak the cloth in water, wipe your face and it’ll get rid of every trace of makeup from deep in the skin pores and it’ll even take off waterproof mascara.
Nano Fiber makeup remover cloths have become widely available. They’re listed on all the major marketplaces and generally sell for around $15 and user reviews are above 4-star ratings.
Water Liberty is not a cosmetics company but instead they’re a green business on the lookout for advanced technologies that are affordable and effective that the general public isn’t widely aware of, then they help bring awareness to the market.
Nano Towels are one of those technologies they’re getting behind and have an offer that saves people money and makes you a commission for helping them raise awareness.
Check out the preview of their offer page…
The affiliate offer is listed on Clickbank, pays 30% commission and there’s a 3-part sales funnel in place for facial makeup removers and body cloths for the likes of removing tanning lotions.
There’s also an affiliate tools page where you’ll find email swipes, banners and different images you can use to promote the offer.
11. Charlotte Tilbury
Charlotte Tilbury is a world-renowned makeup artist to the stars and now has her own brand of luxury makeups designed for anyone to use.
The affiliate program is exclusive and you need to apply directly to join the program. If accepted, you’ll earn 8% commissions with the link cookies set for 30-days and you’ll get expert marketing help and creatives to help with your promotions.
The Charlotte Tilbury brand is known in celebrity circles so this could be a good fit for promoting makeup on celebrity gossip websites or celeb fashion blogs by featuring makeup brands used by the stars.
If you’re in need of premier makeup to give your audience more choice then definitely…
Email email@example.com to introduce yourself and open up the opportunity of partnering with Charlotte Tilbury.
12. Makeup Geek
Makeup Geek started off as a tutorial channel on YouTube and has blown up into a makeup brand with over a million followers online and thousands of customers around the globe. If there’s a business to show you what’s possible in the makeup space, this is it.
The Makeup Geek YT channel started in 2008 from a kitchen table discussing makeups. The Vlogger, Marlena Stell, is an influencer and an entrepreneur.
While the store is based in the US, MakeupGeek.com does ship makeup internationally, but the website does not calculate the duty that may be due.
The affiliate program Marlena has is powered by Refersion.com, pays 15% commission with the cookies lasting for 15-days.
For Canadian affiliates, the value bundles would likely be better suited to help keep the costs down.
There are no coupon codes or discount codes so the value bundles section is for price-conscious shoppers but for Canadian affiliates, you’ll still find there’s good value in there even counting for shipping costs.